Discover how you can make the most of your presence at SIAL Canada:

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2 The purpose of this webinar? Discover how you can make the most of your presence at SIAL Canada: B2B BUYER PROGRAMS SIAL INNOVATION INTERNATIONAL CONTEST FREE TOOLS AND VISIBILITY Q&A WEBINAR DURATION: 20 TO 25 MINUTES Webinar presented by Stefan Guignard your Commercial Director, SIAL Canada

3 SIAL CANADA IS NOW SOLD OUT OUT Another record edition!

4 Why take part in a B2B program? Expanding your business & increasing your sales Widening your client base all over North America and around the globe by taking part in the exclusive Hosted Buyer Programs offered by SIAL Canada. In collaboration with

5 Exclusive B2B meetings After a huge success during the last three editions in Toronto and Montreal, the Hosted Buyer Programs are back in Montreal for its 4th edition. It s unique and free for all our SIAL exhibitors. Now taking exhibitor applications The meetings last minutes and take place from May 2nd to May 4th all day. Be ready! Prepare a short sales pitch, bring sales documents and samples.

6 A look back at the 2016 U.S. program in Montreal This exclusive program is offered to all Canadian and International exhibitors who wish to meet with a select group of top-level retail buyers, distributors and food importers.

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8 Link to online application form :

9 The location on the show floor

10 Top products Below are examples of what the buyers are looking for: CATEGORIES OF INTEREST Baked Goods Beverages Bulk/Ingredients Canned goods Cheese Confectionery Cured Meats Deli Drinks Dried Fruit Frozen-Ready Made Gluten-Free Grocery Meat & Poultry Nuts Oils/Vinegars Organic Pickled/Preserved Private Label Seafood Specialty Foods Ethnic Foods.and many more!

11 Questions? Contact our team! Marie-Christine Sivière Communications Director SIAL Canada Anne Vaillancourt Program Manager SIAL Canada

12 Make your product standout and get international recognition with SIAL Innovation

13 SIAL INNOVATION 11th edition The trend and innovation observatory Our Innovation Ambassadors Dana McCauley Isabelle Marquis

14 Past winners See the brochure here

15 On-site visibility & product display 600 sqft dedicated area

16 A TON OF REWARDS! Benefit from exceptional DOMESTIC AND INTERNATIONAL COVERAGE to BOOST SALES during your launch period International recognition Why should I register? Drive ADDITIONAL TRAFFIC TO YOUR BOOTH and INCREASE YOUR RETURN ON INVESTMENT The 3 Big Winners will receive a FREE SPACE AT EACH SIAL NETWORK SHOW

17 IMPORTANT DATES REGISTRATION DEADLINE: MARCH 21, 2018 THE JURY DELIBERATION: APRIL 17, 2018 PRESS CONFERENCE ANNOUNCING THE 10 WINNERS: APRIL 18, 2018 ANNOUNCEMENT OF THE 3 GRAND-PRIZE WINNERS: May 2 nd, 2018 For any questions, contact Magalie Moreau, Marketing Director mmoreau@expocanadafrance.com

18 Make the most of all the free tools offered to make your show a very successful one B2B programs with key buyers and importers 2 free exhibitor badges per 100 sq. ft. 3 days of conferences hosting more than 50 speakers, before and during the show 3 days free guest badges Company online listing and in select print materials 1 free Show Guide Free tools and added visibility, visitor pathways, etc. Planning tools: webinars, newsletters, exhibitor kit, etc. Special hotels rates The Experts Hub available for free Log on to your exhibitor area to access all these tools

19 Let customers know you re present by using our free communication tools - Free custom banners - SIAL Canada logo - Banners for your website - Available at sialcanada.com as of February 12. Spread the news through your social network accounts, newsletters and flyers

20 BANNER EXAMPLE

21 Sponsorship & Visibility Opportunities - Banners on the SIAL Canada website - Advertising in the show guide - Event, activity and space sponsorship (ex.: Viger lounge, Visitor entrance, etc.) - Show bag sampling - Charging terminals, roll-ups, carpet tiles and many more! Contact Julie Pilet jpilet@expocanadafrance.com

22 SIAL IN MOTION Video

23 The SIAL Canada team We thank you and wish you a very successful show

24 QUESTIONS? THANK YOU!