INTRODUCTION TO ANALYTICS PORTAL. Indonesia Malaysia Philippines Singapore Thailand Vietnam

Transcription

1 INTRODUCTION TO ANALYTICS PORTAL Indonesia Malaysia Philippines Singapore Thailand Vietnam

2 Agenda Introduction to Analytics Portal My Dashboard My Bestsellers My Top Brands My Top Categories FAQ

3 Introduction Use Data Analytics to drive business growth! Grow your business with data analytics: Check your bestsellers Check your top brands Check your top categories

4 Weekly Seller Report Weekly Seller Report: 4 SECTIONS 1. Weekly performance Overall account performance KPI Detailed category performance 2. Product performance My bestseller performance What are my next steps to grow? 3. Product performance Full detail Full details of all your skus 4. Definitions Part of your Weekly Seller Report now can be found in Seller Center!

5 Agenda Introduction to Analytics Portal My Dashboard My Bestsellers My Top Brands My Top Categories FAQ

6 My Dashboard

7 My Dashboard My Bestsellers: Click here to check the details of your bestseller products. My Top Categories: Which category drove your growth? Here is to check if your ranking improved. Hover here if you need assistance for definition of terms. My Dashboard: Your full overview of your report. My Top Brands: Click here to check the details of your current most top brands.

8 My Dashboard Data available till (date) This will show you the latest date of every data provided. Category 1 and category 2: Search by primary or secondary category. Brand: Quick search by just typing in the brand name. Select Date: You may custom the date range by selecting the start and end date to view your report. Purchasable SKUs: All SKUs that are purchasable at the date this report was generated. MOM: Month-over-Month growth WOW: Week-over-Week growth DOD: Day-over-Day growth Changes in levels expressed with respect to previous month/week/day. Viewed SKUs (No sales): SKUs that are viewed by customers but no order made. Selling SKUs: SKUs with at least 1 order in the period Revenue Lost Due to OOS: Lost revenue per day assuming the product goes out of stock.

9 My Dashboard Revenue: Gross revenue before returns and refunds. Orders: Gross orders before returns and refunds. Available to Purchase (ATP): Weekly order volume per item for stock replenishment based on sales. Price Quality Index (PQI): Price competitiveness Page Views: Number of times shoppers have viewed your product page(s). Conversion Rate: Net items sold / page views of those products. Doughnut Chart: The summary of your selling, viewed and no selling SKUs in chart. Sales Evolution last 30 days: Your sales summary in bar chart within the last 30 days.

10 Agenda Introduction to Analytics Portal My Dashboard My Bestsellers My Top Brands My Top Categories FAQ

11 My Bestsellers My Bestsellers: Click here to check the details of your bestseller products.

12 My Bestsellers My Bestsellers: Click here to check the details of your bestseller products. Export Table: All data can be export to Excel file.

13 My Bestsellers % of Web Views: Percentage of times shoppers have viewed your product page(s) through the website. % of App Views: Percentage of times shoppers have viewed your product page(s) through mobile application. % of Items Sold: Percentage of delivered items, excluding cancellations, in-process & failed deliveries and returns % of Revenue: Percentage of gross revenue before returns and refunds.

14 My Bestsellers Top Products: Product performance full detail. Revenue: Gross revenue before returns and refunds for bestseller products. Page views: Number of times shoppers have viewed your product page(s). Conversion (web & mobile app): Net items sold / page views of the bestseller products. Price competitiveness: Pay attention to those marked as Uncompetitive. It shows which products with high traffic but uncompetitive pricing! Stocks and Days Out of Stocks: Assuming the same daily sales in the past 7 days number of days until stock reaches 0.

15 My Bestsellers Action: Check what action you need to take to increase sales: 1. Change price to boost sales 2. Join a campaign to drive traffic 3. Attend training to improve content 4. Re-stock to avoid losing sales

16 Suggested Action Change price to boost sales Purpose: To ensure price is most competitive Action Required: Additional: 1. Click on Column picker and drag the dimension Lowest Price Found above the dotted line to display it in the table 2. Click Export Table button on the top left corner to download the file 3. Change your price to match the competitor s price or lower How to mass update price? Option 1: Check out the Self-Help bar on the right corner in seller center. Click on How to mass update the price to see the walkthrough Option 2: Join our webinar, our trainer will answer all your questions Join a campaign to drive traffic Purpose: Gain more sales and exposure through campaign deal submission Action Required: Option 1: Check out the Self-Help bar on the right corner in seller center. Click on How to join promotion to see the walkthrough Option 2: Download the training deck and learn how to join a campaign!

17 Suggested Action Attend training to improve content Purpose: Drive sales conversion rates for products with high pageviews Action Required: Option 1: Download our training deck to learn more about content improvement Option 2: Join our webinar, our trainer will answer all your questions Re-stock to avoid losing sales Purpose: Replenish stocks to avoid potential loss of sales Action Required: Option 1: Check out the Self-Help bar on the right corner in seller center. Click on How to mass update stock to see the walkthrough Option 2: Join our webinar, our trainer will answer all your questions

18 Agenda Introduction to Analytics Portal My Dashboard My Bestsellers My Top Brands My Top Categories FAQ

19 My Top Brands My Top Brands: Click here to check the details of your current most top brands.

20 My Top Brands My Top Brands: Click here to check the details of your current most top brands. Export Table: All data can be export to Excel file.

21 My Top Brands % of Web Views: Percentage of times shoppers have viewed your product page(s) according to brands through the website. % of App Views: Percentage of times shoppers have viewed your product page(s) according to brands through mobile application. % of Items Sold: Percentage of delivered items (according to brands), excluding cancellations, in-process & failed deliveries and returns % of Revenue: Percentage of gross revenue (according to brands) before returns and refunds.

22 My Top Brands Top Brands: Brands performance full detail.

23 Agenda Introduction to Analytics Portal My Dashboard My Bestsellers My Top Brands My Top Categories FAQ

24 My Top Categories My Top Categories: Which category drove your growth? Here is to check if your ranking improved.

25 My Top Categories My Top Categories: Which category drove your growth? Here is to check if your ranking improved. Export Table: All data can be export to Excel file.

26 My Top Categories % of Web Views: Percentage of times shoppers have viewed your product page(s) according to category through the website. % of App Views: Percentage of times shoppers have viewed your product page(s) according to category through mobile application. % of Items Sold: Percentage of delivered items (according to category), excluding cancellations, in-process & failed deliveries and returns % of Revenue: Percentage of gross revenue (according to category) before returns and refunds.

27 My Top Categories Top Categories: Categories performance full detail.

28 Agenda Introduction to Analytics Portal My Dashboard My Bestsellers My Top Brands My Top Categories FAQ

29 FAQ SELLER FAQ Q A 1 What are the key metrics I should focus on? Revenue, orders & items sold are key to understanding how your business is performing Key drivers of your business are page views, conversion rate and average basket size 2 How do I increase my page views? 3 How do I increase conversion rate? Drive traffic to your product pages! Add your best products to Lazada campaigns to increase exposure Drive your customers from your marketing campaigns to Lazada product pages Run marketing campaigns on Facebook or Google Adwords Direct organic traffic from your website to your Lazada product pages Improve your content! Reduce your sales price to ensure customers are seeing the best deal in the market Add more high quality images; Images with 4+ images perform better Create detailed product description including photos & videos wherever possible 4 How do I increase my average basket size? Focus on increasing your page views and conversion rate to grow your business Increase average basket size while maintaining conversion rate by creating product bundles 5 What are the key actions I should take? My Dashboard My Bestsellers My Top Brands My Top Categories 6 When is the data being refreshed? The data is refreshed daily and will show results till the day before (N-1) 7 How long I can trace back the data? Data will be available up to 60 days from the past

30 Thank You Indonesia Malaysia Philippines Singapore Thailand Vietnam