Social Media Manager

Transcription

1 Social Media Manager Minimum Capital Requirement: N10,000 Summary: If you are very good with social media apps and you understand how to sway public opinion, this might be the jackpot you have been waiting for. Depending on the kind of contract you can land, you can make above N200,000/month. Introduction So many celebrities these days run into trouble by saying the wrong things, putting up the wrong pictures or extreme videos on social media, and often times making them to lose money, endorsements and sometimes their careers. Also, many growing companies, who would like to project youth friendly image, find it difficult to keep up with the social media trends, especially when they have so many management issues to contend with. Social media management is a service of necessity; requiring social media gurus to help ensure the right words are used, the right sentiments are built and the image of their clients are maintained on social media. Depending on how you are able to market yourself as a social media manager to the ever increasing potential clients, the possible income is boundless.

2 Required Resources Assets Good internet accessing devices (laptop, tablets, mobile phones) Media gadgets (Digital camera, video and voice recorders) Personnel As many as required but you can start alone Media team and editors Capital N10,000 to N500,000 Required Skills Excellent writing skills Good human psychological evaluation Excellent marketing skills Must be social Excellent use of social media apps Creativity and being proactive Full description of Operations Business operation You market yourself to celebrities, companies and individuals who may seem to need your service as their social media manager. For instance, there are many makeup artists who would like to showcase their great works on instagram but some don t even understand how it works, others don t have the patience while most have too much work to have that time. As a social media manager, you get to manage their social media life, that is, manage their media apps, media feedbacks, endorsements, fan followership, online videos and pictures etc. Social media manager is quite different from social media marketing in that a media manager is more bothered about the image than the sales. Aside from projecting a beautiful image of the client, a media manager also does clean up. For instance, during Euro 2016, media reported that CR7 mocked Iceland for celebrating a draw against Portugal, this painted him in a bad light but by the next day media clean up started, picture of CR7 signing autograph for a boy and taking selfie with French fans surfaced on the internet effectively over-shadowing the mocking incident. That s how it works.

3 The major considerations: 1. Select the social networks to be used (Passive Blogs and forums, Active Facebook, twitter, instagrams etc or both) 2. Develop a financial plan (Budget and disbursement) 3. Management structure (who has final decision on what goes out?) 4. Target audience (particular age, particular industry, particular location etc) 5. List of objectives what is intended to be achieved 6. Performance measurement how to measure the achievements Objectives

4 You are providing a service that literally keeps their personality alive You are keeping them in the limelight for as long as possible You are doing clean up service You are relieving them the stress of managing their accounts Possible Limitations and solutions Getting your first client: This is the biggest challenge. Social media manager s job requires lots of trust, and earning someone s trust doesn t come that easy. However, if you socialize a lot, have good contacts and have a solid business proposal in no time you will get your first client. You also have to build your own followership, in business such as this, people like to see what you have been able to achieve for yourself. So, you are your own first customer. Build your social media accounts, be very creative about it and have as many fan base as possible. This helps market you and serves as testimonies of what you can do, to your prospective clients. Financial Analysis Cost Cost of marketing yourself: This cannot really be estimated at any fixed amount because it depends on the social class you are trying to break into. The packaging

5 expected by a makeup artist or event planner before they can give you their accounts to manage may not be as much as the packaging expected by celebrities and companies. However, it is always nice to start small and grow into your big dream. Cost of App management: This is literally reduced to the cost of data. Cost of monitoring apps and personnel. These are majorly operating cost and would be taken care of buy the amount you charge your client. Cost of Image packaging: this includes cost of photo shoots and video shoots with mind-blowing captions, cost of setting up events to launder image, cost of promotion etc as situation and the job demands to ensure your client looks good. These also fall under your operating cost which should be cover by your charges. Revenue Your contracts determine your pay. You can make over N200,000 on one deal. However, note that current rate for small jobs varies from between N5000 to N50,000/month. Clean-up is usually the high paying job but not often available and when available, already established hands would most likely be preferred. So it is better to start small grow into the established hand people will want for big jobs than waiting to land the big jobs. So, if you get 5 jobs in the fashion industry alone (say makeup artiste, Fashion designer, Photographer, wig and weave maker, and designer wears Subsidiary) at N20,000 per month that is N100,000 already on small jobs. Future Forecast Prospects Social media management is a growing venture in the world over and the limits are still being explored. Conclusion Social media manager requires lots of time, being current with the latest gist and gossips and socializing or fraternizing with the who is who in the social media industry as well as your client s industry. You will be paid to keep up. References For Service consultation contact us via mail at Icriticizedotnet@gmail.com or call within hours Note that this may attract service charge.