Chief Strategy Officer Summit

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1 ie. Chief Strategy Officer Summit 26TH - 27TH APRIL 2016 LONDON Creating & Implementing Innovative Strategy df dvsd vs

2 ABOUT THE EVENT Overview 26th & 27th April, 2016 etc. Venues, St Pauls, London. #CSOEU The main themes for this year s discussion are: Strategic Agility Growth Strategy Communicating Strategy Strategic Innovation Implementing Strategy By covering the hottest topics within strategy we create a platform for senior level executives to obtain real action points and useful connections to better support their business goals. Online videos of all sessions, with integrated slides and audio will be made available to all attendees after the event.

3 SPEAKERS AT A GLANCE Speakers Confirmed Speakers Mairi Brewis,, BBC Laura Gutowski, Group, Pret A Manger Katherine Crisp, & Innovation, Unicef Niccolo Polli, & Planning, HSBC Gilliaume Sampic,, EE Malin Berge, Vice President, MasterCard James Sowerby,, Avon Anna Barbor,, BMJ Lillian Bautista, Director, Brand Strategy, Adidas Nicola Skinner,, NHS Peter Myatt,, Zoopla Summit Sharma,Vice President, Virgin Atlantic Airways Liana Dinghile, Group Strategy Director, Siegel + Gale Samantha Butters, Head of Delivery Strategy, TeachFirst Richard Mills, Director, Strategy, Boeing Shannon Riley, Director, Strategy & Operations, News UK Rebecca Lipman, Head of Brand Strategy, BBC Dan Yolleck, Chief Executive Officer, momentumglobal Will Ghali, Group Director, Strategy, Clarks Vishal Dixit, Head of Group Strategy, Vodaphone Marina Storti, Deputy Director, Strategy, Sky Steve Coulson,, JustPark Parmjeet Kaur,, AIG Iain Dendle, Director, Business Development, Shazam Lisa Ravenscrof, Head of Brand Strategy, William Hill

4 SPEAKERS IN DETAIL Keynote Speakers VIEW FULL ABSTRACTS Mairi Brewis BBC Niccolo Polli & Planning HSBC Sumati Sharma Strategy Head Virgin Atlantic Airways Keeping pace with complexity Strategic Processes & tackling long term trends Flying High: Strategy Through Change More telly: more programmes, on more channels, available on multiple devices all of the time. As our offer gets simpler and more convenient for our audience, it gets more complex for us to deliver. How do we keep pace with the speed of technological innovation and customer demand? How do we manage our diverse portfolio efficiently? And most importantly of all - how do we make our offer more than the sum of its parts? Revealing the strategic process at HSBC, with their detailed planning process for 2 years, and then for the 5-year view. Niccolo discusses how the bank have prepared for the trends which could have an impact on the future of banking. Nicole takes us through the 5 major trends that impact banking and how a strong strategic plan is fundamental for the future of banking. Our mission statement is simple, yet the foundation of everything we do here at Virgin Atlantic Airways...to embrace the human spirit and let it fly. Our ambition is to be the airline most loved by our customers. The success of our business strategy requires us to build on our foundations by focusing on the business and leisure markets, and driving efficiency and effectiveness. How do we deliver change and higher levels of operating efficiency with a clear strategic framework, ensuring focus on customers and delivering service with Virgin Atlantic flair?

5 SPEAKERS IN DETAIL Keynote Speakers VIEW FULL ABSTRACTS Nicola Skinner NHS Katherine Crisp & Innovation Unicef, UK Laura Gutowski Group Pret A Manger From developing long term strategic goals to achieving annual objectives The pros and cons of a frugal innovation approach to strategy development Breading Strategic Buy- In Health Education England produced Framework 15 setting out the vision of the health care workforce needed for the future. In this presentation Nicola will describe the challenge of the development of strategic goals, whilst simultaneously planning annual objectives for delivery, ensuring enough flexibility to respond to the here and now needs of patients. Often identifying future needs is the easy part, it can be much harder to work out where you are now against your vision of the future. Nicola will share her experiences in attempting to overcome these challenges in her role as Head of Strategy at HEE. Frugal innovation is a whole new mindset and approach to innovation, where organisations in emerging economies are teaching those in established economies how to problem solve and identify opportunities when resource is highly constrained. So what can we learn from this approach in relation to strategy development? What happens when you are running the whole show without any consultants to hand? What happens when you don t have a team of people to help develop the new strategy? Where do you start? Who do you involve? And (from my perspective) what worked and what would I do differently? Laura will provide insight into the question, can we transform strategy from a boardroom discussion topic to an area embraced by the organisation as a whole? Using Pret A Manger as a case study, Laura will discuss challenges and successes in generating strategy that is welcomed and supported across functions, markets and organisational levels.

6 SPEAKERS IN DETAIL Keynote Speakers VIEW FULL ABSTRACTS Samantha Butters Teach First Guillaume Sampic Everything Everywhere Will Ghali Group Clarks From infant to teenager: Aligning strategy to organisational maturity Driving the innovation agenda Moving from Strategy into Action TeachFirst was launched in 2002, with a team of eleven, to end educational inequality by building a community of exceptional leaders who create change within classrooms, schools and society. In 2003 the charity placed 172 high quality graduates in London schools serving low-income communities. TeachFirst has grown rapidly, placing 1658 teachers across England and Wales in In 2012, the organisation re-visited its strategy. The charity diversified into other areas including: supporting pupils to attend University; collaborating with other vision-aligned organisations; and supporting its growing alumni. This session focuses on TeachFirst s transition from a start-up to a mediumsized charity, the challenges faced and how to maintain a culture of innovation whist delivering at scale. Traditional focus of corporate strategy has been on identifying and mobilising the organisation on a set of reasonably constant competitive advantages. The fluidity of the market structures, the emergence of disruptors coming from completely different industries force us to rethink this traditional position. Guillaume will share his experience at EE on how Corporate Strategy team is driving change beyond traditional models to challenge and rethink strategy based on disruptive models, take an active leadership role in large and complex ecosystems and drive innovation all the way to proofs of concepts and execution. Strategy without tactics is the slowest route to victory. This quote is one that I believe is very relevant to businesses today. Unless an organisation s vision and strategic goals are connected to delivery plans, and delivery plans are measured against targets then nothing will change. This presentation outlines how to pull together a clear and simple framework that connects the key elements of an organisation s strategy, so that it is focused on delivering commercial results. It pulls together themes and lessons learnt in moving from strategy into action.

7 SPEAKERS IN DETAIL Speakers VIEW FULL ABSTRACTS Marina Storti Deputy Director, SKY Strategy for Organisational Success Malin Berge, Vice President, MASTERCARD Executing Strategy Effectively Vishal Dixit Head of Group Strategy VODAPHONE Non-Organic Growth Strategies Iain Dendle, Director, Business Development SHAZAM Holistic Strategy And Worldwide Success James Sowerby AVON Innovating 125 Years of Social Selling Richard Mills Drector, Strategy BOEING Growing Boeing: International Growth Strategy Peter Myatt ZOOPLA Panelist- Start Up Vs Corporate Strategy- Lessons Learnt Anca Barbor BMJ Strategy And Delivery: Challenges In Bridging The Gap From Strategy To Execution. Parul Kaul AXA Strategic Innovation In Insurance

8 SPEAKERS IN DETAIL Speakers VIEW FULL ABSTRACTS Dan Yolleck CEO MOMENTUMGLOBAL Why Do Even The Best New Strategies Fail To Deliver? Parmjeet Kaur AIG Digital Insurance Past, Present and Future Phill Dunne Partner, Transaction Strategy EY Behavioural Strategy And Unlocking Transformative M&A Liana Dinghile Group Strategy Director SIEGEL+GALE To Be Confirmed Rebecca Lipman Head of Brand Strategy BBC Panelist- Aligning Band Strategy to Corporate Strategy Lisa Ravenscrof Head of Brand Strategy WILLIAM HILL Panelist- Aligning Band Strategy to Corporate Strategy Lillian Bautista Director, Brand Strategy ADIDAS Panelist- Aligning Band Strategy to Corporate Strategy Teppo Felin Professor of Strategy UNIVERSITY OF OXFORD Nudge Strategy Shannon Riley Strategy & Operations Director NEW UK Panelist- Start Up Vs Corporate Strategy- Lessons Learnt Steve Coulson JUSTPARK Panelist- Start Up Vs Corporate Strategy- Lessons Learnt

9 There is genuine value in every presentation! 7

10 SCHEDULE AT A GLANCE Schedule Day 1 Day 2 Key 08:00 Registration Keynotes 10:30 Coffee Break 11:00 Keynotes 08:00 Registration 09:00 Keynotes 10:30 Coffee Break 11:00 Keynotes REGISTRATION An opportunity to check yourself into the event and meet other leaders in your industry ahead of the day KEYNOTES Listen to actionable case studies largely brought to you by FTSE 250 companies COFFEE BREAK & LUNCH A chance to sit down, network and connect with decision makers within the industry 13:00 Lunch 14:00 Keynotes 13:00 Lunch 14:00-16:30 Keynotes NETWORKING DRINKS A more relaxed environment in which to engage with all attendees and gain valuable connections 15:30 Coffee Break SUMMIT END 16:00 Keynotes 17:-00 Networking Drinks 13

11 I can say hands down, you guys do the finest job of anyone in the media conference space

12 SPONSORS AND PARTNERS Sponsors Panel Session Sponsor Silver Sponsor Bronze Sponsor Exhibitor Exhibitor Exhibitor Want to Sponsor any of our events? Contact: Emily Kutchinsky US UK REQUEST TO SPONSOR

13 WHO ATTENDS OUR EVENTS Who Attends

14 WHO ATTENDS OUR EVENTS Who Attends 45% 10% The summits that Innovation Enterprise puts on are among the most highly acclaimed in the world, with industry leading decision makers from across the analytics industry in attendance as both speakers and delegates. You will connect with senior level executives from both major corporations and innovative small-tomedium size companies. Company size of attendees by number of employees Less than 200 5% 40% 82% of attendees are Director level or above Senior Director vp/svp manager senior cxo Holding events in several locations around the world, we have acquired a global audience df dvsd vs

15 TICKETS AND PRICING OPTIONS Tickets OnDemand Pass 1 Day Pass Silver Pass Gold Pass AAA Pass Access to a single day of the event Access to all sessions & networking events Access to presentations from the summit on ieondemand for 7 days Unlimited access to presentations from the summit on ieondemand Access to all tracks at the event Access to all presentations on the Strategy Channel Buy a group of at least 3 passes to receive up to 25% off Interested in attending? Register online or contact Nathan Edwards nedwards@theiegroup.com US UK GROUP PASSES REGISTER ONLINE Book your hotel room: Click here to book online for discounted room rates

16 REGISTER FOR THE EVENT Register GROUP PASSES REGISTER ONLINE Delegate Information Full Name Job Title Company Department Industry Address Country Zip/Post Code State/Provence Business Phone No. Payment Options Passes Check Visa Master Card American Express Invoice Me Card Number Expiry Date Security No. Quantity OnDemand Pass 1 Day Pass Silver Pass Gold Pass AAA Pass Mo Ye Card Holder s Name Card Holder s Address Places are transferable without any charge within 12 months of the original purchase Card Holder's Signature Total Prices are exclusive of VAT. Team discounts are applicable at the point of registration only. Any cancellations within a group registration will in turn incur an increase in registration fee for the remaining group participants. Cancellations before 28th March, 2016 incur an administrative charge of 50%. If you cancel your registration after March 28th, 2016 you will be charged the full fee. You must notify The Innovation Enterprise in writing of a cancellation, or you will be charged the full fee. The Innovation Enterprise reserve the right to make changes to the program without notice. NB: FULL PAYMENT MUST BE RECEIVED BEFORE THE EVENT.

17 2016 Calendar February Location Expected Attendees Date Melbourne 150+ Feb 10 & 11 March Women in Strategy New York 150+ March 10 & 11 Digital Strategy Innovation Summit New York 150+ March 10 & 11 April Hong Kong 150+ April 13 & 14 Digital Marketing & Strategy Summit Hong Kong 150+ April 13 & 14 London 250+ April 27 & 28 May San Francisco 250+ May 18 & 19 Strategic Planning Innovation Summit San Francisco 150+ May 18 & 19 June Singapore 150+ June 29 & 30 September Shanghai 150+ September 7 & 8 Sydney 350+ September 14 & 15 Digital Strategy Innovation Summit Sydney 200+ September 14 & 15 Brand Strategy Innovation Summit Los Angeles 250+ September 14 & 15 Content Strategy Innovation Summit Los Angeles 250+ September 14 & 15 Digital Strategy Innovation Summit Los Angeles 250+ September 14 & 15 October Strategic Planning Innovation Summit London 150+ October 19 & 20 London 200+ October 19 & 20 Digital Strategy Innovation Summit London 200+ October 19 & 20 IP Strategy Innovation Summit Boston 200+ October 26 & 27 November Digital Marketing & Strategy Summit Beijing 250+ November 23 & 24 December New York 250+ December 7 & 8 Strategic Planning Innovation Summit New York 150+ December 7 & 8 Sponsorship Opportunities Emily Kutchinsky ekutchinsky@theiegroup.com Delegate Invitations Nathan Edwards nedwards@theiegroup.com +1 (415) (207)