Capital Markets Event
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- Oswald Whitehead
- 5 years ago
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1 Capital Markets Event Strategy 2021 Continuing our growth journey WIFI: Barbican event Password: business6381
2 Geoff Thompson Executive Chairman
3 Brendan Flattery Chief Executive Officer
4 Agenda Brendan Flattery, Chief Executive Officer Chris Charlton, MD Enterprise Division Jon Cowan, Director of Product Development Brin Sheridan, Chief Operating Officer Nigel Hudson, Marketing Director Adrienne McFarland, HR Director Richard Laker, Chief Financial Officer Brendan Flattery, Chief Executive Officer Q&A Strategy Optimise the core, Digital Multi-utility, Service proposition Energy services Brand People Opportunity scale and ambition Summary Lunch & product presentations WiseLife Paul Smith, David Elliott Intelligent Buildings & Bureau Neil O Sullivan, Mark Glynn, Jon Ferris, Lisa Gingell Strategic Utility Management Plan in Action Tim Hipperson, Chris Taylor, Chris Blench 4
5 Initial views Sustained Growth Record Committed & Skilled Colleagues Extensive Portfolio of Services Great Customer Experience 5
6 Initial views Varied Perception of TPI s One Utilitywise Progressive Partnerships / Channels External Markets Evolving 6
7 Platform for change Customers Competitors Regulation! Opportunity Opportunity Opportunity Market share growth Disrupt and differentiate Transform our brand 7
8 Opportunity landscape Never switched Switched direct Use TPI 37% 47% 16% Energy Switching Multi utility Energy Services International 12% share Educate Penetrate Develop 8 Source: Ofgem survey 2015
9 Strategic priorities 9
10 Strategy to deliver continued growth Utilitywise Strategic Priorities Winning in the market Customers for life Revolutionise markets Colleagues One Utilitywise Strategic Initiatives Optimise The Core Digital Service Proposition Multi Utility Energy Services International Expansion Measures of Success New Customers Order Book Conversion WiseLife Customers Water Contracts Cross-sell Customer Base SmartDash Customers Net Promoter Score Enablers Values People Organisation Technology Culture Brand Flawless Execution Do the right thing Innovation Make a difference Collaboration 10
11 Chris Charlton Managing Director, Enterprise Division
12 Strategy to deliver continued growth Utilitywise Strategic Priorities Winning in the market Customers for life Revolutionise markets Colleagues One Utilitywise Strategic Initiatives Optimise The Core Digital Service Proposition Multi Utility Energy Services International Expansion Measures of Success New Customers Order Book Conversion WiseLife Customers Water Contracts Cross-sell Customer Base SmartDash Customers Net Promoter Score Enablers Values People Organisation Technology Culture Brand Flawless Execution Do the right thing Innovation Make a difference Collaboration 12
13 Optimise the Core Insights Assessment Execution Sustaining profitable growth requires operational improvements Rigorous assessment has yielded clear areas of focus & opportunity We will focus on 4 key areas to unlock potential of the core Revenue ( m) Year Revenue Trend Sales process Proposition Range Go To Market Total revenue Depth Competition Sales Enablement Operating Model Go to market Productivity External and Internal factors in combination are affecting the core business Unemotional & objective. Thorough, & operation wide 13
14 Summary Efficiency through technology Sales processes optimised Order book growth 24% Headcount growth 7% 14
15 Digital Insights Assessment Execution Enormous volume opportunity in an unserved market Customers shop online. They demand great value & simple (trusted) service that offers transparency Transparent, friction free switching leveraging supplier relationships 1.5m SME businesses have never switched or switch direct 74% 53% Business who don t switch say they don t see a financial saving worth their effort Of SME customers choose Online as preferred source of information >50% of domestic consumers now switch via Price comparison websites We are positioned well to disrupt that market for customers digitally 15 Source: Edelman commissioned research, December 2016
16 Summary SMEs behaving like domestic consumers Hybrid engagement model Low acquisition and service costs driving volume and lifetime value 16
17 Strategy to deliver continued growth Utilitywise Strategic Priorities Winning in the market Customers for life Revolutionise markets Colleagues One Utilitywise Strategic Initiatives Optimise The Core Digital Service Proposition Multi Utility Energy Services International Expansion Measures of Success New Customers Order Book Conversion WiseLife Customers Water Contracts Cross-sell Customer Base SmartDash Customers Net Promoter Score Enablers Values People Organisation Technology Culture Brand Flawless Execution Do the right thing Innovation Make a difference Collaboration 17
18 Jon Cowan Director of Product Development
19 Strategy to deliver continued growth Utilitywise Strategic Priorities Winning in the market Customers for life Revolutionise markets Colleagues One Utilitywise Strategic Initiatives Optimise The Core Digital Service Proposition Multi Utility Energy Services International Expansion Measures of Success New Customers Order Book Conversion WiseLife Customers Water Contracts Cross-sell Customer Base SmartDash Customers Net Promoter Score Enablers Values People Organisation Technology Culture Brand Flawless Execution Do the right thing Innovation Make a difference Collaboration 19
20 Multi Utility Insight Our Mission Water Most businesses would like a simple arrangement for the utilities they use, to be managed together To make the right connections to the best value deals for our customers Our mission starts in a market that is being disrupted: Water 1.2m Businesses can switch supplier Of SMEs are interested in combined utility arrangements Source: Edelman commissioned research, November
21 Summary 70% Customers want simpler utilities arrangements 1.2m Water market Expanded portfolio 21
22 Service Proposition Insight Our Mission WiseLife Customers want the hassle factor taken away by someone they can trust To take care of our customers utilities, so they can take care of their businesses. Enabling SME s put their business on autopilot True service differentiation Differentiated Propositions Source: Edelman commissioned research December 2016 Customers for Life Source: Utilitywise field experience Winning Service Experience Service Plan Subscriptions 2bn potential savings Recurring Revenue Subscriptions 22
23 Summary Great Service Today: 10k SmartDash installations Unique service subscriptions: Recurring revenue Differentiation via WiseLife 23
24 Strategy to deliver continued growth Utilitywise Strategic Priorities Winning in the market Customers for life Revolutionise markets Colleagues One Utilitywise Strategic Initiatives Optimise The Core Digital Service Proposition Multi Utility Energy Services International Expansion Measures of Success New Customers Order Book Conversion WiseLife Customers Water Contracts Cross-sell Customer Base SmartDash Customers Net Promoter Score Enablers Values People Organisation Technology Culture Brand Flawless Execution Do the right thing Innovation Make a difference Collaboration 24
25 Brin Sheridan Chief Operating Officer
26 Strategy to deliver continued growth Utilitywise Strategic Priorities Winning in the market Customers for life Revolutionise markets Colleagues One Utilitywise Strategic Initiatives Optimise The Core Digital Service Proposition Multi Utility Energy Services International Expansion Measures of Success New Customers Order Book Conversion WiseLife Customers Water Contracts Cross-sell Customer Base SmartDash Customers Net Promoter Score Enablers Values People Organisation Technology Culture Brand Flawless Execution Do the right thing Innovation Make a difference Collaboration 26
27 Energy Services Insights Assessment Execution Rising Utility Costs i Old building technologies Vendor Locked Protocols 20bn Devices Intelligent Building Operating Platform Source: Bisria, Gartner 1.5bn UK&I market value 27
28 Summary Today s technology does not deliver Disrupt 1.5bn market Intelligent buildings = Smarter businesses Source: Bisria, Gartner 28
29 Strategy to deliver continued growth Utilitywise Strategic Priorities Winning in the market Customers for life Revolutionise markets Colleagues One Utilitywise Strategic Initiatives Optimise The Core Digital Service Proposition Multi Utility Energy Services International Expansion Measures of Success New Customers Order Book Conversion WiseLife Customers Water Contracts Cross-sell Customer Base SmartDash Customers Net Promoter Score Enablers Values People Organisation Technology Culture Brand Flawless Execution Do the right thing Innovation Make a difference Collaboration 29
30 Nigel Hudson Marketing Director
31 Strategy to deliver continued growth Utilitywise Strategic Priorities Winning in the market Customers for life Revolutionise markets Colleagues One Utilitywise Strategic Initiatives Optimise The Core Digital Service Proposition Multi Utility Energy Services International Expansion Measures of Success New Customers Order Book Conversion WiseLife Customers Water Contracts Cross-sell Customer Base SmartDash Customers Net Promoter Score Enablers Values People Organisation Technology Culture Brand Flawless Execution Do the right thing Innovation Make a difference Collaboration 31
32 Brand equity +59 Net Promoter Score 44% Brand Awareness Strong platform for sales growth 32 Source: Edelman commissioned research December 2016
33 Building the brand 330k Social media Per month 45k Website visits Per month 33
34 Opportunity landscape Never switched Switched direct Use TPI 37% 47% 16% c. 300m Estimated Savings Opportunity Source: Ofgem survey 2015 Source: Utilitywise. circa 700,000 businesses saving an estimated 500 each 12% share Energy Switching Engage Disrupt Re-define Transform 34
35 The challenge with utilities Big 6 Net Promoter Score % Trust TPIs Opaque Complex Poor service Negative media Trust Vacuum Source: Ofgem survey
36 Brand equity the magnetic brand Take control 2bn Savings New plant New jobs CO2 Trusted Advisor Impartial independent transparent Clarity Value Advocacy Communication Communities Colleagues Source: Utilitywise field experience 36
37 Brand equity the magnetic brand Utilitywise: More energy policy red tape is unwelcome. 58% of businesses don t understand their bills! UK retailers are wasting 300m worth of energy! Champion Business Interests Businesses paying for unnecessary power stations. Utilitywise calls for government to incentivise businesses to reduce consumption. Disjointed energy policies confusing businesses. 37
38 Brand strategy Strong Platform Differentiated Position Strategic Alignment 38
39 Adrienne McFarland HR Director
40 Strategy to deliver continued growth Utilitywise Strategic Priorities Winning in the market Customers for life Revolutionise markets Colleagues One Utilitywise Strategic Initiatives Optimise The Core Digital Service Proposition Multi Utility Energy Services International Expansion Measures of Success New Customers Order Book Conversion WiseLife Customers Water Contracts Cross-sell Customer Base SmartDash Customers Net Promoter Score Enablers Values People Organisation Technology Culture Brand Flawless Execution Do the right thing Innovation Make a difference Collaboration 40
41 Areas of focus Management Capabilities/ Behaviour Knowing the Competition Engagement Atmosphere/ Environment Reward Performance Management Market Proposition Data Recruitment Career Development 41
42 Richard Laker Chief Financial Officer
43 Timing and potential impact Committed & Skilled Colleagues Growth delivery period FY18 to FY21 Sustained Growth Record Not a profit forecast Investment to pay back in growth period Good Customer Experience 43
44 Timing and potential impact Committed & Skilled Colleagues Growth delivery period FY18 to FY21 Sustained Growth Record Not a profit forecast Investment to pay back in growth period Good Customer Experience 44
45 Growth to date Revenue ( m) Sustained Growth 30 Record Committed & Skilled Colleagues Adjusted PBT ( m) 0 FY13 FY14 FY15 FY16 0 Adjusted Adjusted PBT PBT Revenue Revenue FY means financial year ended 31 July Adjusted PBT is profit before tax stated before exceptional items, amortisation of acquired intangible assets and non-cash accounting charges in respect of share options 45
46 UK&I customer numbers (July 2016) 1,000 Large (250 + empl) Committed & Skilled Colleagues Sustained Growth Record 16,000 SME ( empl) 15,000 Micro (1 9 empl) Good Customer Experience Customer volumes rounded to nearest 1,000 46
47 UK&I customer numbers (July 2016) Large (250 + empl) Sustained Growth Record Market share 6% SME ( empl) Micro (1 9 empl) Market share 1% 47
48 Optimise the Core / Digital (SME employees) Committed & Skilled Colleagues Market Size* 0.25 million Sustained Growth Record 6% (16,000) 12% (32,000) Good Good Customer Customer Experience Experience (*) Office of National Statistics UK business universe, as adjusted for domestic usage per Cornwall Insight research 48 48
49 Optimise the Core / Digital (Micro 1-9 employees) Committed & Skilled Colleagues Market Size* 1.5 million Sustained Growth Record 1% (15,000) 7% (100,000) Good Customer Experience (*) Office of National Statistics UK business universe, as adjusted for domestic usage per Cornwall Insight research 49
50 Multi-utility and services 140, ,000 SME Customer numbers 100,000 80,000 60,000 Micro 40,000 20,000 0 SME Micro FY16 FY21 50
51 Multi-utility Electricity Water Sustained Growth Record Water Gas 51
52 Multi-utility Electricity Water Sustained Growth Record Water Gas Insurance Telco/ Broadband 52
53 Energy Services Committed & Skilled Colleagues Sustained Growth Record Market Size (*) 1.5bn FY21 target 5% Good Customer Experience Source: Bisria 53
54 Opportunity FY18-FY21 Committed & Skilled Colleagues Grow Customer Numbers Sustained Growth Record Cross-sell & Up-sell Increase Recurring Good Customer Revenue Experience as % of Group Revenue 54
55 Opportunity 2021 Committed & Skilled Colleagues SME Market Share Sustained Growth Record 2% to 7% SME Customer Numbers 31k to 130k UK&I corporate controls market share Good Customer Experience 5% 55
56 Brendan Flattery Chief Executive Officer
57 Strategy to deliver continued growth Utilitywise Strategic Priorities Winning in the market Customers for life Revolutionise markets Colleagues One Utilitywise Strategic Initiatives Optimise The Core Digital Service Proposition Multi Utility Energy Services International Expansion Measures of Success New Customers Order Book Conversion WiseLife Customers Water Contracts Cross-sell Customer Base SmartDash Customers Net Promoter Score Enablers Values People Organisation Technology Culture Brand Flawless Execution Do the right thing Innovation Make a difference Collaboration 57
58 Summary Committed & Skilled Colleagues Maintain Sustained Growth Record focus Clarity of strategy Winning in Good Customer Experience the market 58 58
59 Q&A
60 Lunch & product presentations, Frobisher Rooms Wiselife presentation Paul Smith, David Elliott Intelligent Buildings & Bureau presentation Neil O Sullivan, Mark Glynn, Jon Ferris, Lisa Gingell Strategic Utility Management Plan in Action Tim Hipperson, Chris Taylor, Chris Blench 60
61 Lunch & product presentations, Frobisher Rooms Wiselife presentation Paul Smith, David Elliott Intelligent Buildings & Bureau presentation Neil O Sullivan, Mark Glynn, Jon Ferris, Lisa Gingell Strategic Utility Management Plan in Action Tim Hipperson, Chris Taylor, Chris Blench 61