How To Set Up Your Etsy Shop to Maximize Your Profits

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2 How To Set Up Your Etsy Shop to Maximize Your Profits by Nancy Alexander

3 SHOP NAME Watch first video Getting Started Fill in 4 handouts for this class Choose shop name! Which name do you like and want? What do the words look like typed together? Is it easy to read as one word? Is it easy to spell, or easy to misspell? Is the name 20 characters or less? 3

4 SHOP NAME Is this name available in other social media? Type your name into each site below to check: FACEBOOK TWITTER PINTEREST GOOGLE+ DOMAIN REGISTRAR 4

5 USERNAME Use capitals in shop name to distinguish words Such as: LadybugWreaths Not: ladybugwreaths You re allowed to change shop name only once You can NEVER change your username It is preferable to use your personal name for your user name 5

6 GETTING PAID ETSY Shop Setup Below is a screenshot of the category section Put products in the correct category 6

7 GETTING PAID Credit Card - Fees will be charged once per month Bank Account - Payments will be sent to your bank account or to PayPal (I chose PayPal) Fill in: full name, physical address, DOB, phone, bank name, account number, routing number ETSY requires a Credit Card & a Bank Account ETSY has several sections to fill in with personal & financial information don t skip anything! 7

8 GETTING PAID FINANCES - ACCEPTED PAYMENTS IN ETSY 8

9 GETTING PAID WHAT ARE ETSY FEES NO membership fees Etsy charges.20 per listing for a 4 month time period Etsy charges 3.5% commission of total sale: Product + shipping when your item sells 9

10 Paying ETSY Fees You ll be notified by when a payment is due You have two choices as to how to pay your fees You can click PAY in your invoice Or you can set up automatic billing I love using automatic billing - for me it s worry free! Coming next: Click OPEN YOUR SHOP! 10

11 Open Your Shop By clicking PayPal in the previous box, Etsy is authorized to send immediate payments to you via PayPal You are now ready to accept payments! WooHoo!! Your shop is connected to your bank and a Credit Card You can handle all forms of payments which make it much easier for potential customers to purchase from you! 11

12 INFO & APPERANCE SOCIAL MEDIA IMPORTANT: Link FACEBOOK & TWITTER URLs to Etsy 12

13 INFO & APPERANCE MESSAGE TO BUYERS Great place for a friendly Thank You Include Coupon Code for a discount on future purchases. This is a great place for: 100% Satisfaction Guarantee! You can politely ask the customer to leave feedback if they are happy with their purchase. 13

14 INFO & APPREANCE MESSAGE TO BUYERS Be creative with your message Talk about the care of the product Think about adding links to your media pages like Facebook and Pinterest You have many options here that help you begin forming relationships with your buyers 14

15 BANNERS BANNERS ENHANCE OR DETRACT FROM SHOP APPEARANCE Your banner needs to be cohesive to coordinate With products you sell With your profile photo With your overall brand It will not be perfect the first time So, look for color, style, and design that flows, coordinates, but most importantly, it is YOU 15

16 BANNERS MY ETSY SHOP BANNER It hasn t always looked this way! This was made by a designer a few years ago. She also made similar banners for my Website, Facebook and my other sites all at once. Colors Style Cohesiveness Designs Products 16

17 BANNERS START WITH A SIMPLE BANNER It doesn t have to be perfect the first time Come up with something that coordinates & flows Live with it a while I did change it later Actually you can change it often as I did At this stage in my business, my headers, banners, and logos are branded; same or similar color, style, photo and shop name. 17

18 BANNERS SAMPLES ETSY Shop Banner Cohesiveness Colors Style Designs Products What do you think of this banner? 18

19 BANNERS SAMPLES ETSY Shop Banner Banner - cute Banner style doesn t reflect jewelry style NO Cohesiveness NO Similar Design Doesn t go well with her products 19

20 BANNERS SAMPLES ETSY Shop Banner Banner is Great Style looks like the jewelry Cohesive look throughout Colors match, goes with jewelry LOVE products in banner

21 BANNERS SAMPLES ETSY Shop Banner NO explanation needed NO style NO Cohesive look NO color match Not inviting

22 BANNERS START WITH A SIMPLE BANNER My first banner made in ETSY - 15 minutes - I used something similar to Etsy Banner Generator It was okay; the colors matched I didn t really like it but I didn t let the fact that I made it keep me from opening my store so I could begin selling I used it for months as I worked on my wreaths I have probably had more than 12 banners by now 22

23 BANNERS BANNER Samples Etsy Banner Generator 23

24 BANNERS BANNER STYLES & TIPS If you or someone else designs your banner, use exact dimensions, please don t try to stretch to fit ETSY banner size is 760 X 100 pixels Always use your shop name in your Banner You can use a shop name with a close-up example of your handmade product Love these! Shop name; Pictures of product; name of product 24

25 BANNERS BUSINESS BRAND & THEN BANNER Pick a color scheme or a color palate if you want to design your own banner Pick one color; then find complimentary colors Banner image should be a jpg, gif, or a png file Ask your customers or friends what they think of your color scheme before starting Post several samples on Facebook 25

26 BANNERS DESIGN OR OUTSOURCE YOUR BANNER Outsource from or ETSY Design your own with ETSY Banner Generator I like using Pic Monkey Picasa Photoshop Canva Gimp 26

27 BANNERS FUN WITH BANNERS DESIGN OR OUTSOURCE YOUR BANNER 27

28 BANNERS WEBSITES I USED IN Fun With Banners VIDEO for Color Pic Jing for screen captures 28

29 BANNERS PICK OUT 2 FONTS, USE WITH BRAND Pick out a couple of fonts you like Avoid default fonts Free Business License fonts We all love fancy, script fonts but they are harder to read Spend time finding fonts you like that are easy to read 29

30 INFO & APPERANCE WELCOME MESSAGE Click on Shop Shop Settings Info & Appearance This really does not require much information You need a brief introduction of you and your business Encourage buyers to contact you if they have any questions Payment policy tells customers what forms of payment you accept 30

31 HOMEWORK 1. Choose a shop name 2. Easy to read and easy to spell. Is it 20 characters or less? 3. Determine if you need to change your shop name. 4. Critique your own Banner 5. Do the colors flow? Is it a cohesive design? 6. Is your font size large enough & easy to read? 7. Make a sample banner in Etsy Banner Generator 8. Then, try your hand at making a Banner in 9. Share your new banner with us in our Facebook group! 31

32 CRITIQUES Mary s Bluebird Wreaths (started shop ) 32

33 CRITIQUES Mary s Bluebird Wreaths (started shop ) Mary s Banner is great cohesive and flows with the rest of her Etsy Shop The background of her photos is good looking consistent as your eye flows across her page Mary has only two shop sections where more will be better. There will more keyword phrases to be searched for in Google Examples: Deco Mesh Wreaths Patriotic Wreaths Spring & Summer Wreaths 33

34 CRITIQUES Mary s Bluebird Wreaths (started shop ) Suggested NEW Title for Wreath: Summer Magnolia Wreath, Mesh Sign Wreath, Bless Home Wreath, Summer Burlap Mesh Wreath 34

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