Digital Marketing & Strategy Innovation Summit

Transcription

1 ie. Digital Marketing & Strategy Innovation Summit APRIL HONG KONG Finding Focus Through Digital Disruption Digit dvsd vs

2 ABOUT THE EVENT Overview April 12 & 13, 2016 InterContinental Grand Stanford Hotel, 70 Mody Road, Tsim Sha Tsui, Kowloon, Hong Kong #DigiStrategyHK Digital Marketing & Strategy Innovation Summit The main themes for this years discussion are: Mobile in The Digital Age Building Brand Loyalty via Social Media Utilise Content Marketing to Expand Your Digital Reach. Omni-Channel Retail Strategy This summit pools together leaders in digital marketing & digital strategy. They have experienced the success and failings of digital implementation, but most importantly they can share this information through case studies to help you better deliver more effective results for your business. Online videos of all sessions, with integrated slides and audio will be made available to all attendees after 2

3 SPEAKERS AT A GLANCE Speakers Confirmed Speakers Florian Jungbauer, SVP, Marketing, Universal Music Group Julien Rio, Former Director, Marketing, APAC, lalamove Winston Phua, Head of Brand, Comms & Digital, Philips Raphael Cohen, Co-founder, HotelQuickly Anna Choi, Head of Strategy, Siemens Lesley Heung, Head of Markets, Cathay Pacific Holidays Annika Payn, Head of Brand, APAC, Zurich Wesley Tang, General Manager, Chope Edouard Zuber, Chief Digital Officer, AXA Carol Zhou, Senior Director, Brand Marketing, APAC, Marriot Leslie Talmadge, Head of Audience Development, FT Winnie Cheng, Manager, Digital Marketing, Colgate Palmolive Philip Beck, COO, Happylatte Inness Chu, Branch Head, Digital Marketing, CLP Lenny Conil, VP, Marketing & CSR, Veolia 3

4 2 Days of thought provoking content, but the value was in the connections I made. 7

5 SPEAKERS IN DETAIL Keynote Speakers Tan Rahman Head of Digital Marketing HUAWEI Winston Phua Head of Brand, Comms& Digital PHILIPS Dongjun Choi CMO, International Markets CIGNA How Refined Targeting Delivered New Audience Segments in the US and APAC The Discipline of Deep Insights and Honest Storytelling How to Create a Conversational B2B Brand Digitally We are using DoubleClick to refine targeting, highlighting content in rich media ads and bringing readers to a specially-designed website. At Philips, our brand building effort spans a wide and complex portfolio ranging from healthcare to the consumer space. We will share how we unearth deep customer insights, cutting through the cacophony of noise in the digital sphere, using a disciplined approach and innovative digital tools. We turn these insights into compelling story telling, driving measurable improvements in brand equity and business results. It s crucial for B2B brands to reach out proactively and build brand reputation, since potential B2B clients are ultimately end-consumers themselves and are affected by the general public s perception of your brand. Today s digital landscape has enabled corporate brands to have a more personable approach with end-consumers by: simplifying the brand image. 5

6 SPEAKERS IN DETAIL Speakers VIEW FULL ABSTRACTS Julien Rio Former Director, Marketing, APAC LALAMOVE Content Generation - The Only Path to Long Term Success Florian Jungbauer Senior VP, Marketing UNIVERSAL MUSIC GROUP Catching Goldfish Anna Choi Head of Strategy & Communications SIEMENS 3 New Ways to Boost Your Digital Strategy with Social Media Smartness Lenny Conil VP, Strategy & Marketing VEOLIA Marketing A Project Internally: How Can You Innovate to Get Your Own Company to Buy in on A Strategic New Project Edouard Zuber Chief Digital Officer AXA How To Be Heard Raphael Cohen Co-founder HOTELQUICKLY How Mobile and Digital Manage Customer Experience Winnie Cheng Manager, Digital Marketing COLGATE PALMOLIVE How Does A Global Brand Manage Its Social Media To Fit Local Markets? Carol Zhou Senior Director, Brand Marketing MARRIOT The Power of Social Media in Brand Building 6

7 SCHEDULE AT A GLANCE Schedule Day 1 Day 2 Key 07:30 Check in 09:10 Keynotes 10:40 Coffee Break 11:10 Keynotes 08:00 Check in 09:10 Keynotes 10:40 Coffee Break 11:10 Keynotes CHECK IN An opportunity to check yourself into the event and meet other leaders in your industry ahead of the day KEYNOTES Listen to actionable case studies largely brought to you by Fortune 500 companies COFFEE BREAK & LUNCH A chance to sit down, network and connect with decision makers within the industry 12:30 Lunch 14:00 Keynotes 12:30 Lunch 14:00 Keynotes NETWORKING DRINKS A more relaxed environment in which to engage with all attendees and gain valuable connections 15:00 Coffee Break 15:00 Coffee Break 15:30 Keynotes & Panels 15:30 Keynotes & Panels 17:00 Networking Drinks SUMMIT END 137

8 What an event, I ll be back next year! 10

9 SPONSORS AND PARTNERS Sponsors Gold Sponsor Knowledge Partner Exhibitor Media Partner Media Partner Want to Sponsor any of our events? Contact: Lin Duan HK UK REQUEST TO SPONSOR 10 9

10 WHO ATTENDS OUR EVENTS Who Attends 10

11 TICKETS AND PRICING OPTIONS Tickets OnDemand Pass 1 Day Pass Silver Pass Gold Pass AAA Pass US$600 US$495 US$895 US$1095 US$1295 Access to a single day of the event Access to all sessions & networking events Access to presentations from the summit on ieondemand for 7 days Unlimited access to presentations from the summit on ieondemand Access to all tracks at the event Annual Access to all presentations on the CFO & Finance Channels Buy a group of at least 3 passes to receive extra discount. Interested in attending? Register online or contact Ryan Yuan ryuan@theiegroup.com HK UK Book your hotel room: Click here to book online for discounted room rates GROUP PASSES REGISTER ONLINE 11

12 WHO ATTENDS OUR EVENTS Who Attends 45% 10% The summits that Innovation Enterprise puts on are among the most highly acclaimed in the world, with industry leading decision makers from across the digital industry in attendance as both speakers and delegates. You will connect with senior level executives from both major corporations and innovative small-to-medium size companies. Company size of attendees by number of employees Less than 200 5% 40% 78% of attendees are Director level or above director vp/svp manager senior cxo Holding events in several locations around the world, we have acquired a global audience Digit dvsd vs 12

13 REGISTER FOR THE EVENT Register GROUP PASSES REGISTER ONLINE Delegate Information Full Name Job Title Company Department Industry Address Country Zip/Post Code State/Provence Business Phone No. Payment Options Passes (USD) Check Visa Master Card American Express Invoice Me Card Number OnDemand Pass 1 Day Pass Silver Pass Gold Pass AAA Pass $600 $495 $895 $1095 $1295 Expiry Date Security No. Quantity Mo Ye Card Holder s Name Card Holder s Address Places are transferable without any charge within 12 months of the original purchase Card Holder's Signature Total $ Prices are exclusive of VAT. Team discounts are applicable at the point of registration only. Any cancellations within a group registration will in turn incur an increase in registration fee for the remaining group participants. Cancellations before March 14, 2016 incur an administrative charge of 50%. If you cancel your registration after March 14, 2016 you will be charged the full fee. You must notify The Innovation Enterprise in writing of a cancellation, or you will be charged the full fee. The Innovation Enterprise reserve the right to make changes to the program without notice. NB: FULL PAYMENT MUST BE RECEIVED BEFORE THE EVENT.

14 2016 Calendar March Location Expected Attendees Event date Big Data & Analytics Innovation Summit Singapore 200+ March 2 & 3 Smart Cities Innovation Summit Singapore 100+ March 2 & 3 April Big Data & Analytics Innovation Summit Hong Kong 150+ April 12 & 13 Digital Marketing & Strategy Innovation Summit Hong Kong 100+ April 12 & 13 CFO Rising Hong Kong Hong Kong 100+ April 14 & 15 Chief Strategy Officer Summit Hong Kong 100+ April 14 & 15 June Chief Innovation Officer Summit Singapore 150+ June 29 & 30 Chief Strategy Officer Summit Singapore 100+ June 29 & 30 S&OP Innovation Summit Singapore 150+ June 29 & 30 Digital Publishing Innovation Summit Singapore 100+ June 29 & 30 CFO Rising Singapore Singapore 100+ June 29 & 30 Chief Data Officer Summit Singapore 100+ June 29 & 30 August Big Data & Analytics Innovation Summit Kuala Lumpur 150+ August 3 & 4 Big Data & Analytics Innovation Summit Shenzhen 100+ August 3 & 4 September Chief Innovation Officer Summit Shanghai 100+ September 7 & 8 Chief Strategy Officer Summit Shanghai 100+ September 7 & 8 S&OP Innovation Summit Shanghai 150+ September 7 & 8 Big Data & Analytics Innovation Summit Shanghai 100+ September 7 & 8 October Chief Innovation Officer Summit Hong Kong 100+ October 19 & 20 Banking Analytics Innovation Summit Hong Kong 100+ October 19 & 20 FP&A Innovation Summit Hong Kong 100+ October 19 & 20 November Big Data & Analytics Innovation Summit Beijing 150+ November 23 & 24 Digital Marketing & Strategy Innovation Summit Beijing 100+ November 23 & 24 Gaming Analytics Innovation Summit Beijing 100+ November 23 & 24 Sponsorship Opportunities Lin Duan lduan@theiegr oup.com HK UK Sales Invitation Ryan Yuan ryuan@theiegroup.com HK UK