Oh My! What s the Real ROI?

Transcription

1 Facebook, LinkedIn, Twitter! Oh My! What s the Real ROI?

2 Who am I? Philosophy on social media

3 What is the potential ROI of social media? Make an informed decision on your social media strategy. If so, where to start? Already started? Next step.

4 Housekeeping Slides will be available on Silence phones.

5

6

7

8 Even your grandma is online these days!

9

10 If Facebook were a country it would be the 3 rd largest.. (Behind China & India)

11 LinkedIn 200 Million Users. Twitter passed 500 Million Users in 2012

12 Social Media is today s cocktail party,and chatting over the fence or around the water cooler.

13 Social Networks Influence 74% of buying decisions.

14 On Twitter, 53% of consumers recommend companies or products in their Tweets. Of those, 48% follow through with the intent to buy that product or service.

15 The days when companies could tightly control brand messaging and progress consumers along a linear purchase funnel have long ended. Social media has fundamentally changed the consumer decision journey. Consumer decisions and behaviors are increasingly driven by the opinions, tastes and preferences of an exponentially larger, global pool of friends, peer and influencers. Neilson.com Social Media Report 2012

16 8-10 touches to turn a looky lou into a client.

17 The biggest mistake most people make in social media.

18

19 Every Fan or Follower is a real person with real hopes, dreams,

20 My Perfect Average Client Gender? Age? Relationship Status? Income? Job? Kids? Pets? What is home like? Eat for breakfast? Do in morning? Lunch? Afternoon? Dinner? Evening? Hobbies? Read? Watch on TV? Where do they hang out online? Weekends? Where to they buy groceries? How do they dress? What worries keep them up at night? What are their secret dreams? What will they regret on their deathbed?

21 The other biggest mistake people make.

22 They direct people to a lame website. One chance to make 1 st impression.

23 Considerations for Website Easy to find contact & other information. Option to sign up for list. Easy to add new content. Shares well on social media.

24 Authority & expertise, like beauty is in the eye of the beholder.

25

26

27

28

29

30 Identify Your Expertise: What do friends and family ask you? Reviews of books/articles you read. Thoughts on trending news stories Insights from your practice What do you wish you clients knew? What do people need to believe or know to hire you?

31 Now, combine your expertise with your clients secret fears and hopes for posts that they will want to read, like and re-share.

32 Be sure to include the keywords people are searching and using.

33 ROI of Social Media 1.Directing people to your website. 2.Generating 8-10 touches to turn prospects into clients. 3.Where people talk & refer these days. 4. Demonstrate & disseminate your expertise. 5. Source of information.

34 Pick One. Which social network do you most enjoy? Which social network do your clients & potential clients use most?

35 Demonstrate Your Expertise. Be you use your voice Create content.

36 Engage in the Conversation. Re-share related non-competition sources. Reply & comment. Post comments on expertise sites Forbes, WSJ, Quora, LinkedIn Groups

37 Schedule It. Use it during dead time unused time.

38 LinkedIn:

39 LinkedIn: Are you maximizing your profile?

40 How many recommendations/endorsements do you have?

41 Have you created a company page?

42 Are you utilizing groups & status updates?

43 Have you won the LinkedIn game yet?

44 Twitter: Write tweets. Reply & Retweet.

45 Pinterest: Only if you really love it. Infographics.

46 Facebook: OK to talk about insights from work. Share as would in real life. Consider a company page post there first then share.

47 YouTube: Surpasses Google for information search. Short information videos.

48 When adding an additional network remember: What learned on one network applies to others. Like driving a different model car.

49 What value could it bring to your business? Can you delegate it? Do you want to?

50 Use it within the next 24 Hours or Lose It Brain dump all ideas for your social media. Identify ONE thing to do in next 24 hours. Mark in calendar next time will look at this list and do one more thing.