Project: Design of REACH Brochure and 2012/2013 Activity Report. Position: Graphic Design Consultant. Location: Geneva or Remote + visits in Geneva

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1 Terms of Reference Project: Design of REACH Brochure and 2012/2013 Activity Report Position: Graphic Design Consultant Location: Geneva or Remote + visits in Geneva Starting Date: at the latest 16th January 2014 Duration: The brochure should be completed by the 23 rd January; the Activity report by February 3 rd A: Description French NGO ACTED and its Swiss-registered partner IMPACT, both founders of the REACH initiative (see: developed in 2012 a brochure with the view to present the initiative in an efficient and appealing manner to external partners at global and country levels. The purpose of the brochure is to convey visually and textually key information about the scope and contents of the REACH initiative. The brochure is not limited to a specific public, though its main target audience are stakeholders (including both governmental and non-governmental aid actors and donors) within the international humanitarian and development communities. Since its inception in 2012, the REACH initiative has rapidly grown both in terms of geographical coverage and in the range of activities carried out. A new version of the REACH brochure will contribute to external communication efforts on the significant developments within the initiative. For this reason the initial version of the REACH brochure needs to be further developed, and more specifically, ACTED and IMPACT are seeking professional support for the (re)design of the brochure. In addition to the brochure, ACTED and IMPACT are in the process of developing a REACH Activity report for 2012 and The report s layout as well as its target audience will be similar to that of the brochure. Target audience Not limited to a specific public, though its main target audience are stakeholders (including both governmental and non-governmental aid actors and donors) within the international humanitarian and development communities. 1

2 B: Considerations - The newly designed REACH brochure and Activity report will be developed in both English and French, using the same graphic template. - The initial REACH brochure was developed using Adobe InDesign CS6 for PC. The Graphic Design Consultant should aim to using the same or compatible desktop publishing software for both the new brochure and the Activity report. - The initial REACH brochure is printed in A4 format (A3 with one fold) but the consultant could consider reducing its size to a more attractive format for readers. The REACH activity report is envisaged to be in A4 (A3 with one fold), although suggestions are welcome for a different size. - Text, maps, pictures and graphics should be presented in a highly reader-friendly manner. - All key components listed below should be clearly and logically reflected in the brochure. - Fonts and colours should be consistent with the upbeat tone of the brochure. - It is already foreseen that the graphic concept adopted for the new version of the brochure and Activity report will also inform and be possibly applied in additional/further design work on a range of external communication materials/products related to the REACH initiative, including both printed and electronic materials. - The Graphic Design Consultant should provide the native designed documents compatible under Adobe InDesign CS6 for PC, as well as attach all fonts (for PC). Key components of the REACH brochure: Number of pages (approximately): 12 pages (inside) + 4 cover pages While these will be reviewed and agreed upon the start of the consultancy, the main components of the existing REACH brochure are: - Front page - Introductory background on the history of the creation of REACH - REACH strategic framework (Vision, Mission Statement, Principles, Pillars, Objectives) - REACH Toolbox (developed by REACH and applied field interventions) - REACH online presence (Website; Resource Centre; Map Portal) - REACH global engagement (inter-agency standing committee; global clusters; etc.) - REACH in the field (overview of operations at country and regional levels) - Contact information Key components of the REACH 2012 /2013 Activity Report: Number of pages (approximately): 28 pages (inside) + 4 cover pages While these will be reviewed and agreed upon the start of the consultancy, the main components of the envisaged REACH 2012 / 2013 Activity Report are: - Part 1: Overview o Introductory background on the history of the creation of REACH (1p) o Vision, Mission Statement, Values (1p) o Pillars (1p) o REACH s toolbox (1p) o Global Engagement (1p) 2

3 - Part 2: REACH deployments o Middle East and North Africa (4p) o Sub-Saharan Africa (4p) o Kyrgyzstan, where it all started (1p) o Cluster deployments (6p) - Part 3: REACH in numbers o Inforgraphic (1p) o Staffing (1p) o Budget (1p) o Partners (1p) - Contact information The initial list of visuals elements for both brochure and Activity report includes: REACH logo, ACTED and IMPACT logos, logos of key donors and partners (ex. UNHCR, ECHO, global Shelter Cluster, etc.), pictures from country level activities, screen shots REACH of product (ex. reports), figures/charts (REACH staffing, funding level etc.), maps, and info graphics. Visuals elements will be provided by the consultancy supervisor but can also be suggested by the recruited Graphic Designer. C: Responsibilities The main responsibility of the Graphic Design consultant is to develop and implement a design concept of the REACH brochure (building on the existing initial version) and Activity Report. The Consultant will work under the supervision of REACH Programme Development Manager based in Geneva, and under the overall responsibility of IMPACT Executive Director. The following list of activities provides a preliminary indication of the scope of the proposed consultancy. These may be adjusted based on discussions with the recruited graphic designer upon the start of the consultancy. For the brochure: # Task Expected result Timing 1 Carry out a rapid mapping of existing visual elements (ex. REACH logo) to be included in the design concept for the REACH brochure. 2 Develop and present the main components of the design concept for discussion and validation by the designated supervisor and IMPACT director List of visuals elements Day 1 Validated design concept Day 2 3 Implement design concept and submit fully redesigned version of the new REACH brochure Newly designed brochure ready for review and validation Day 4 3

4 4 Finalize and submit final new version (both electronic and printed format) of the REACH brochure (in both English and French) based on the review by REACH focal points. Note that REACH focal points may require more than one set of changes to the brochure. The final product has to be validated by the REACH focal points for the task to be considered completed. 5 Submit the working electronic versions of the brochure/ to allow for subsequent text edits Fully re-designed REACH brochure (in English and French) validated Electronic version of the brochure available for subsequent edits Day 7 Day 7 6 Provide a list of specifications to for the printing of the newly designed brochure List of specifications for print job Day 7 For the Activity report: # Task Expected result Timing 7 Carry out a rapid mapping of existing visual elements (ex. REACH logo) to be included in the design concept for the REACH Activity report. 8 Develop and present the main components of the design concept for discussion and validation by the designated supervisor and IMPACT director List of visuals elements Day 14 Validated design concept Day 15 9 Implement design concept and submit fully redesigned version of the new REACH Activity Report 10 Finalize and submit final new version (both electronic and printed format) of the REACH Activity Report (in both English and French) based on the review by the supervisor and IMPACT director 11 Submit the working electronic versions of the report to allow for subsequent text edits Newly designed Activity Report ready for review and validation Fully re-designed REACH Activity Report (in English and French) validated Electronic version of the Activity report available for subsequent edits Day 17 Day 21 Day 21 4

5 12 Provide a list of specifications to for the printing of the newly designed Activity Report List of specifications for print job Day 21 D: Required Skills ACTED and IMPACT will hire a graphic design company/professional with the following skills: 1. Prior experience designing similar materials. 2. Prior experience in designing multiple-language versions. 3. Must guarantee timely delivery of the final product. 4. Fluency in English and French a strong asset 5. Prior experience of working with international aid organization an asset E: Submission of applications Applicants should submit their Offers by to the following addresses: o tender.geneva@impact-initiatives.org o anne.thurin@impact-initiatives.org The header should read as follows: REACH Brochure and Report Graphic Design Tender January The EOI should include the following documentation: o Suggested specifications for Brochure (maximum 2 pages) o List of activities and proposed timeline for completion of the Brochure o Total cost for the Brochure (in EUR, USD of CHF) o Suggested specifications for the Activity report (maximum 2 pages) o List of activities and proposed timeline for completion of the Activity report o Total cost for the Activity report (in EUR, USD of CHF) o CV of applicant, including examples of relevant work already achieved (in both English and French if relevant) The deadline for submitting their Offer is Tuesday 14 th January The successful candidate will be notified by Thursday 16 th January. 5