marketing solutions on your wavelength

Transcription

1 marketing solutions on your wavelength MEDIA PLANNER 208

2 marketing solutions on your wavelength MEDIA PLANNER 208 Serving the spectroscopy research community for over a decade spectroscopynow.com was established in 200 and is a consistent first page destination on Google for the search term spectroscopy. spectroscopynow.com is published by Wiley, one of the world s leading publishers of scientific, medical and scholarly content, established over 200 years. spectroscopynow.com draws upon Wiley s rich and extensive portfolio of spectroscopy-related content, along with especially commissioned articles from established science writers, augmented by latest research and industry news and a truly diverse library of webinar, video and tutorial content. Typically over 90,000* unique professional and academic users [*Source: separationsnow.com registration data] 74% either approved or made purchasing decisions of equipment and services related to spectroscopy The average R&D budgets of organisations whose staff visit spectroscopynow.com came to $80.9 million The median for R&D budgets of organisations whose staff visit spectroscopynow.com came to $2.05 million 88% of spectroscopynow.com users are involved with setting R&D initiatives for their organisations 75% are involved in R&D technology decisions affecting either a full department/division, multiple divisions or enterprise-wide Who are these users and where are they from? Who..? 26% are management staff 7% are research staff 62% have a spending impact on 2 to over 20 sites (an average of 3.3 sites and a median of 2.2) Where..? 44% from the USA (54% from the Americas) 28% from Europe (3% from EMEA) 5% from Asia / Pacific

3 marketing solutions on your wavelength MEDIA PLANNER 208 Target by technique - 0 channels to choose from: Ten distinct channels serving ten separate audiences BASE PEAK The web s leading Mass Spectrometry Resource Established in 995 by Kermit Murray, Base Peak has become a well-established, very highly regarded site and is considered one of the most comprehensive mass spectrometry websites on the internet. Registered users - approx 0.4k worldwide PROTEOMICS Your guide to the application of spectroscopy in proteomics Launched in February 2002, the proteomics channel is designed to inform users on the application of spectroscopy in proteomics, and to advise spectroscopy of the importance of this technique to the pharmaceutical and life science industries. Registered users - approx 6.4k worldwide RAMAN Covering all aspects of Raman Spectroscopy The site directory was established in 996 by Fernando Agullo-Rueda and incorporates higher-order processes, Brillouin and Rayleigh Scattering. Registered users - approx 7.2k worldwide X-RAY Including X-Ray Fluorescence, X-Ray Diffraction and other X-Ray analysis techniques Founded by Professor Van Grieken (Editor-in-Chief of the Journal of X-Ray Spectrometry), the X-ray channel covers both XRF and XRD and utilises the knowledge and experience that has brought you the Journal of X-Ray Spectrometry. Registered users - approx 7k worldwide NMR KNOWLEDGE BASE The well-known Nuclear Magnetic Resonance Spectroscopy site Conceived in 998 by Rainer Haessner and Horst Kessler of the Technical University of Munich, this highly regarded academic site was acquired by Wiley in 2000 and brought into spectroscopynow.com. The founders continue their involvement in this channel. Registered users - approx 0.k worldwide ATOMIC SPECTROSCOPY Featuring all aspects of Atomic Absorption, Atomic Emission, Laser and Plasma Spectroscopy The Atomic Spectroscopy channel was launched in August 200 and covers all aspects of atomic absorption, atomic emission, laser and plasma spectroscopy (especially inductively-coupled plasmas). Registered users - approx 6.8k worldwide MRI The key resource for Magnetic Resonance Imaging The site directory fmri network was established in 998 by Rich Warp. It was relaunched in February 2002 as the MRI channel of spectroscopynow.com Registered users - approx 5.4k worldwide INFRARED Your guide to Infrared and Fourier Transform Infrared Spectroscopy The IR Spectroscopy channel was launched in July 200, and covers all the major techniques including FTIR, NIR and Far-IR Registered users - approx 0.6k worldwide ULTRAVIOLET The key resource in Ultraviolet and Visible Spectroscopy The UV Spectroscopy channel was launched in October 200 and was designed to be the first port of call for anyone interested in UV spectroscopy, including UV/Vis and UV fluorescence spectroscopy. Registered users - approx 9.3k worldwide CHEMOMETRICS & INFORMATICS The most comprehensive web resource for chemometricians Founded by Rasmus Bro, Chemometrics & Informatics has been enhanced and developed as part of spectroscopynow.com. It contains specially commissioned primers and tutorials, key papers from the Journal of Chemomentrics and data sets from a selection of Wiley chemometrics titles. Registered users - approx 6.9k worldwide PLEASE NOTE: All demographic values shown in this media planner are courtesy of an independent study conducted in 204 unless stated otherwise

4 marketing solutions on your wavelength MEDIA PLANNER 208 Lead generation Webinars spectroscopynow.com first hosted webinars in March 2007 and together with its sister website, separationsnow.com, these have now hosted over 50 in total. Webinars on both portals allow the webinar client many special features, such as mouse-pointing and animated and video presentation. A typical webinar is of one hour duration, which includes a Q&A session of one quarter hour. Webinars tend to be pre-recorded (unless the webinar client specifically requests to undertake this live) although the speakers from the webinar client are present to field questions live at the Q&A session or even during the webinar itself. Webinar clients obtain the registration details the criteria for which are pre-determined by the client of every registrant, irrespective of whether they attend the live webinar or access the on-demand version. The on-demand version remains available on spectroscopynow.com on an indefinite basis. Price US$3,500

5 marketing solutions on your wavelength MEDIA PLANNER 208 Content Marketing Essential Knowledge Briefings The Essential Knowledge Briefing [EKB] offering is a content marketing format enabling brands to be discreetly positioned as unrivaled leaders in their field. A single EKB package comprises the following components: n An e-book of around 5000 words on a specific topic area determined by the sponsor n An area dedicated to that topic on the website: This website serves as a learning resource for those wishing to augment their knowledge in a specific area of scientific analysis, with EKB content being presented at the level of a primer. The e-book is hosted on the specific topic area page and is placed behind a registration gate offering lead generation to the sponsor (subject to an additional cost). n A limited hard-copy run of the e-book (up to 500) for distribution by the sponsor as they deem appropriate n PDFs of the e-book are made available to the sponsor for use as they deem appropriate n Sponsor has first option on annual renewal of that topic area The Essential Knowledge Briefings series is promoted as follows (promotion inclusive of sponsorship): n Banner advertising on spectroscopynow.com indicating latest EKB publication n One e-blast to relevant third party rental list on spectroscopynow.com n Ongoing promotion via spectroscopynow.com e-newsletters for EKB resource n Promotion of each new EKB by all relevant Wiley social networking channels n Link to EKB platform on spectroscopynow.com n Sponsor can directly link to their own EKB(s) from their own web platforms The fully inclusive price for one Essential Knowledge Briefings package for one year is US$20,000 The price for renewal after one year s sponsorship is US$5,000 Please note that prices are available in Euros and Pounds Sterling on request

6 marketing solutions on your wavelength MEDIA PLANNER 208 Direct marketing media Your messages direct to user inboxes All techniques above generate a monthly e-newsletter. The average number of recipients per channel is 9.k, ranging from 7.k through 3k [*Source: spectroscopynow.com registration data] e-newsletter Sponsorship spectroscopynow.com delivers around 3,000 e-newsletters per month to over 48,000 registered subscribers (and growing by several hundred subscribers per month). Each channel has an e-newsletter showing a monthly digest of the contents of that channel (while there is also one general e-newsletter which is a digest of the portal s contents as a whole) Each e-newsletter offers a single opportunity for a sponsor s message, so delivering your message directly to each recipient s inbox Price US$475 per thousand - subject to minimum price of US$2500 (For latest numbers of e-newsletter recipients per channel please refer to advertising contacts below) Custom / Third party s Around two-thirds of registered users have given permission to receive custom s, featuring exclusive solus content from relevant third parties. s can be geo-targeted to specific territories per technique (for example, Raman interested users within North America). Custom / third party s can be sent at any time although there is a restriction of no more than 2 during any calendar month, per channel. Price US$575 per thousand - subject to minimum price of US$2500 (For latest numbers of users per channel receiving third party please refer to advertising contacts) Please note that prices are available in Euros and Pounds Sterling on request

7 marketing solutions on your wavelength MEDIA PLANNER 208 Website based media formats Advertorial/Vendor Profile Each channel as well as the portal homepage carries a dedicated advertorial zone, which allows one vendor to exclusively place their own information for a period of one calendar month. This content can be detailed product information, case studies or application notes all up to 2000 words supported by graphics and links. The advertorial page also includes an exclusive skyscraper banner of 20 x 400 pixels The price for an advertorial page is US$2000 per calendar month Banner advertising Banner advertising on spectroscopynow.com is available on all channels including the main landing page 468 x 60 leader-board situated beneath main introduction on each channel homepage 20 x 600 located on the right hand side of each channel 20 x 90 located on the right hand side of each channel 20 x 60 located on the right hand side of each channel 468 x 60 = US$ x 600 = US$ x 90 = US$ x 60 = US$750 Please note that prices are available in Euros and Pounds Sterling on request

8 marketing solutions on your wavelength MEDIA PLANNER 208 Entry to the spectroscopynow.com Supplier Directory is freely available on request to all relevant companies and has been re-developed to include several new free-of-charge features for suppliers. The Supplier Directory The supplier directory now includes two new lead-generative capabilities: All users who view the details of a supplier can initially choose to allow their registered profile fields to be automatically passed on to that supplier. Once this choice has been made, there is an additional, prominent messaging system allowing users to leave more detailed contact requests. Both the automatic contact profile details and the more detailed messages can be accessed by a supplier, by securely logging into the new administration area for their entries. The same administration area can be used by suppliers to edit their Supplier Directory details and to enable them to view the number of times their details have been accessed. Microsites Suppliers can now upgrade to a premium Supplier Directory entry by including a microsite. Microsites automatically gather all content tagged to a particular supplier into a single area: webinars, videos, application notes, news and any preferred RSS feed. As microsites have friendly web addresses these can be shared easily. Each microsite contains an introduction area at the top, which can be edited by a supplier by logging into their administration area. Should a supplier wish to add this microsite facility to their Supplier Directory entry then this will include up to 0 free of charge application notes uploads. Price for the microsite : US$9950 per annum Additional uploads of application notes are priced at US$50 each or US$000 for ten In addition, a supplier s microsite contents can be ed as a selection or digest to third party subscribers to a single nominated channel on spectroscopynow.com for four times in one year (no more than twice in one month subject to availability and can be on a different nominated channel per mail out) Price for microsite campaign: US$0250 Please note that prices are available in Euros and Pounds Sterling on request

9 Vol. 25 No. 4 August/September 203 Vol. 9 No. 2 April/June 203 Reach out to audiences in Europe and Asia Pacific with these two renowned spectroscopy magazines Spectroscopy Europe and Spectroscopy Asia are the only controlled circulation magazines specifically serving the European and Asia Pacific markets, respectively. They have a proven track record, dating back to 975, of reaching the right audience through a mix of quality editorial articles and topical news and reviews. Now, we offer a true range of multimedia publishing, with opportunities in print, apps, online, video, via and webinars. LC-MS/MS of wildlife pesticide poisoning Raman detection of thiabendazole on organic fruit MS screening for designer drugs in urine SPECTROSCOPY asia The essential magazine for spectroscopists in the Asia/Pacific region NMR-based approach to fruit characterisation Acetylated wood analysis by IR spectroscopy SERS identifies fraudulent uses of fuels Spectroscopy Europe circulates to 2,000 throughout Europe and the Middle East, and is the ideal medium to promote any spectroscopy-related product or service to those markets. It is widely respected by spectroscopists everywhere and is found in spectroscopy labs throughout the region. The magazine s website at offers a number of promotional opportunities and is the gateway to a number of digital offerings. Spectroscopy Asia was launched in 2005, and serves spectroscopists in the rapidly growing Asia Pacific region. It circulates to 0,000 readers across the Asia Pacific region, with a strong presence in major markets such as China and India. DIRECTORY 203 The Spectroscopy Europe annual Directory has extensive distribution, not only to the regular circulation, but also at conferences and exhibitions worldwide throughout 206. It offers a range of cost-effective opportunities to highlight your involvement in the spectroscopy market. The Directory is published in three formats print, digital edition and web offering even further exposure for participating companies. Multimedia Spectroscopy Europe and Spectroscopy Asia are available in a variety of media: print, digital editions ( website and are brand new apps available on ios and Android. A range of banner advertising positions are available, as are blasts to selected readers and sponsorship of our regular e-newsletters. For more detailed media information on these titles, please go to:

10 At a glance Unrivalled coverage of the spectroscopy market in Europe and Asia Pacific 2,000 0,000 Spectroscopy Europe and Spectroscopy Asia s circulation covers regions of the world representing 73% of the global population and 55% of global GDP. Spectroscopy Europe Top 0 Techniques Spectroscopy Asia UV/Vis Infrared Mass Spectrometry Lumin-/Fluorescence Atomic Absorption Near Infrared NMR, ESR, EPR Atomic Emission X-Ray Spectrometry Raman 29% 28% 25% 25% 23% 23% 2% 44% 54% 52% UV/Vis 56% Infrared 53% Mass Spectrometry 43% Atomic Absorption 28% Lumin-/Fluorescence 27% Near Infrared 26% Atomic Emission 24% NMR, ESR, EPR 23% X-Ray Spectrometry 2% Laser Spectroscopy 9% Other Analytical Chemistry Genomics & other -omics Other Analytical Chemistry Environmental Environmental Electronics/ Semiconductors Biotechnology Polymers Peptides Medical Sciences Agriculture Spectroscopy Europe Chemicals Instrumentation Pharmaceuticals Field of Work Water Electronics/ Semiconductors Medical Sciences Life Sciences Pharmaceuticals Instrumentation Chemicals Spectroscopy Asia

11 Rates and Online Display advertising (US $) Mono Spectroscopy Europe Spectroscopy Asia page Island page page page page page Colour page Island page page page page page Colour Cover Positions page Island page page page page page Spectroscopy Forum E-newsletters Each month readers receive an e-newsletter updating them on the latest content available in print, digital editions and online. These are sent to about 9000 readers in Europe and 2000 in Asia. Sponsorship of these e-newsletters is available; sponsors can include an image and up to 250 words. Dedicated e-blasts are possible to readers who have agreed to receive these. E-blasts can be targeted geographically and by readers techniques of interest. Both these options cost 300 per thousand, with a minimum charge of 000. Website statistics SpectroscopyEurope.com This is the online presence for Spectroscopy Europe and Spectroscopy Asia Oct 205 Sep 206 Oct 204 Sep 205 Unique 56,944 6,966 Visitors Visits 427,77 70,564 Page Views 3,397,362 2,47,98 Banner advertising (US $) Months: Leaderboard (728 90) Full Banner (468 60) Skyscraper ( ) Half-Banner (234 60) Please note that prices are available in Euros and Pounds Sterling on request

12 marketing solutions on your wavelength MEDIA PLANNER 208 CONTACTS Account Management For all companies from EMEA and Asia Pacific: Stephen Parkes Tel: +44 (0) For all companies from the Americas: Joe Tomaszewski Tel: For all editorial enquiries Nick Taylor ntaylor@wiley.com Tel: +44 (0) Publisher Rob Munro rmunro@wiley.com Tel: +44 (0) Interested in Separation Science? separationsnow.com is the sister portal of spectroscopynow.com and with eight dedicated channels covering all areas of separation science. With up to 25,000 visitor sessions from 20,000 unique users each month separationsnow.com offers an unrivaled segmentation of its audience within the field of separation science in analytical chemistry and the life sciences. Separation magazine is a controlled circulation title reaching out to an audiences of 20,000 throughout Europe as a print title and a further 0,000 in a digital format worldwide. This English language title (formerly published in German) will be released twice during 203 to coincide with the key HPLC and IICS events in June and September, respectively. The Journal of Separation Science has an impact factor of and is published twice monthly. The web page on Wiley Online Library attracts over 60,000 page impressions per month. This web page hosts two banner positions: a leader board of 728 x 90 and a right hand skyscraper of 20 x 600. For further details regarding advertising into any these titles as well as the special triple package being offered for these - please go to or refer to contacts above. spectroscopynow.com is published by: John Wiley & Sons Ltd, The Atrium, Southern Gate, Chichester, West Sussex PO9 8SQ, UK