Marketing: Brand Equity. Phd University: University Utara Malaysia, Malaysia, Marketing

Transcription

1 Dr: Abdel Fattah Al-Azzam Marketing: Brand Equity Academic Rank: Assistant Professor Qualifications: Phd University: University Utara Malaysia, Malaysia, Marketing Master Degree: Al-albayt University, Business Administration Bachelor Degree: MU TAH University : Military Sciences: Teaching Experience: From to /9/0 5/9/04 /4/07 4/9/04 5/9/04 Assistant professor in marketing, Head of department marketing Dean of Faculty of Economic and Administrative Sciences

2 Publications: Title Analysis of the Antecedents of customer-based brand equity and its application to multiple destinations Evaluating the Impact of Service Quality, Brand Image, Trust and Promotion on Customer Loyalty in Mobile Phone in Evaluating the Antecedents of Online Consumer Purchasing Behavior: An Empirical study Based on Theory of Planned Behavior Antecedent and mediator of destination brand loyalty amongst international tourists in. Evaluating effect of social factors affecting consumer behavior in purchasing home furnishing products in The impact of service quality dimensions on customer satisfaction: Afield study of Arabbank in Irbid city, An Empirical STUDY OF Factors Affecting Customer Loyalty of Telecommunication Industry in the Kingdom of Saudi Arabia A Study of the Impact of Marketing Mix for Attracting Medical Tourism in The impact of customer Publisher Interdisciplinary Journal of Contemporary Research In Business, Zarqa Journal for research and studies in Humanities Economics, Commerce and Management, ISSN International Journal Of Marketing, Financial Services & Management Research, British Journal of Marketing Studies, Europpean Journal of business and management, British Journal of Marketing Studies Marketing Studies International journal of Year/ Issue (Vol/No) ISSN 07-7, IJCRB September Edition 0 IJCRB Vol.5, No. 5.. (), , VOL,, Issue 4, 04. ISSN 77-6, IJMFSMR, Vol (6), JUNE (04) Vol,, (7), November, 04. Vol, 7, (75), May, 05. Vol, No.5, pp.98-5, June 05 Vol. 8, No. ; 06 Vol 7, No 5,

3 0 relationship management on hotels performance in Assessing the effect of electronic word of mouth dimension on the consumer s selection of restaurants and cafes in. A field study of restaurants and cafes in the city of irbid business and social science EPRA International Journal of Economic and Business Review may, 06 V(4) no (0) 06 Books: Electronic Marketing and its Impact on the Marketing Performance in Small Business Enterprises in Book Title Bank Marketing Marketing and Technology Publisher Dar wael Publishing distributing and printing, V( 7) no () Year Conferences: Paper Title The direct and indirect effect of predictor variables on destination brand loyalty in.. Factors influencing destination brand loyalty in. The direct effect of predictor variables on destination brand loyalty in. Evaluating the Antecedents of Online Consumer Purchasing Behavior: An Empirical study Based on Theory of Organizing Institution Malaysia-Kuala Terengganu PSU-USM Golden Flower Hotel, Bandung, Indonesia/ UUM Word Business Institutes Conference ST International Conference on Accounting, Business and Economics. - November 0 PSU-USM International Conference on Humanities and Social Sciences rd- 4th October 0 Grand Tower Hotel, Hatyai, Songkhla Thailand rd International and Economic Research - march 0 (rd ICBER 0 5th Asia-Pacific Business Research Conference, 7th to 8th February

4 Planned Behavior. 04 Kuala Lumpur, Malaysia.5 Evaluating consumer acceptance of online purchasing: investigating factors influencing on purchase intentions. Zarqa University, 9 rd International and Economic Research,,, the direct effect of predictor variables on destination brand loyalty in Evaluating the Antecedents of Online Consumer Purchasing Behavior: An Empirical study Based on Theory of Planned Behavior A Proposal Framework for Evaluating the Impact of Electronic Customer Relationship Management in Telecommunication Industry in. Measuring of Services Quality healthcare toward Patient Satisfaction in ian Hospitals: a Field Study of Hospitals in Irbid City E-Marketing of banking services and and their impact on customer loyalty for banks Golden Flower Hotel, Bandung, Indonesia/ UUM World Business Institute, Australia, and American Research and Publications International, USA World Business Institute (WBI) University Kualaumpur Business school, rd International and Economic Research (rd ICBER 0 5th Asia-Pacific Business Research Conference. 7-8 th February 04, Kualalumpur malysia Proceeding of 0 th International Business Research Conference 0 - April 05, Flora Grand Hotel, Dubai, UAE, ISBN: Society of Interdisciplinary Business Research February -, 06, in Kuala Lumpur, Malaysia. The th international scientific conference financial and banking shifts reality and future perspective. th- th May 5 06 Supervision of Theses: Year University Thesis Title Student Name 4

5 05/04 The impact of Banking marketing Mix Elements on Forming image for International Islamic Arab Bank Clients in (Empirical Study in Irbid City Factors Affecting the ian Consumers Decision for Purchasing Through Website ( Field Study in Amman City) The Trade Mark and its Effects on Consumers Satisfaction of Fine Hygienic Paper Company ( Case Study on West Amman Area The impact of Customer Relationship Management on Beneficiaries Satisfaction on Service Provided BY Greater Amman Municipality in ( Field Study for the Main Center) Amer Koufahi Mohammed Suheimat Amani Taya Malik saud Personal Information Name Abdel Fattah Al-AZZAM Place and Date 7//96 of Birth Nationality ian Marital Status married Address Zarqa university Work Tel No. Mobile: Postal Address فرعي الرمز البريدي: 4490 ص.ب: 5