IF HOMEBUYERS SEE MOVE-IN READY COLOR, THEN YOU CAN A BIGGER BOTTOM LINE.

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1 see IF HOMEBUYERS SEE MOVE-IN READY COLOR, THEN YOU CAN A BIGGER BOTTOM LINE.

2 It s Time to Use Paint to Its Full Potential Paint can do so much more than just hide drywall seams and protect surfaces. Used strategically, it can be an amenity an improvement in both home performance and marketable design that increases homebuyer satisfaction and your profitability. Sherwin-Williams can help you use paint to energize and entice homebuyers in two fundamental ways: 1. Use paint color to connect with homebuyers. Are the colors in your homes interiors Instagram-ready? Today s design-savvy homebuyers have to be able to visualize themselves living the lifestyle they aspire to in a new home. Dollar for dollar, paint color is the single most efficient and powerful tool you have to help buyers build an immediate, emotional connection with the space you re creating for them. We can help you find an expanded range of rich and on-trend colors that appeal to your target market s design preferences. An expanded palette upgrade can help buyers customize their new homes and can differentiate you from other builders in your market. 2. Combine paint color options with higherquality paint to add home performance and value. An even more effective way to position expanded color offerings is to bundle them into an upgrade package with higher-quality paint. Combining exceptional paint performance, such as enhanced durability and washability, with the colors your buyers prefer, provides an upgrade with real benefits to a homeowner and becomes even more profitable for you. Working with us, it s easy to craft an offering that includes coatings that meet both your buyers color preferences and durability expectations and aspirations. Results. In addition to driving top-line revenue (see chart), quality paint upgrades can help you manage your bottom line, too. Quality paint can help you reduce expensive callbacks on water spotting, washability, and surface durability. Best of all, quality paint and expanded color offerings boost customer satisfaction, inspiriting authentic customer testimonials that sell more homes.

3 Picture This: Upgrade Options That Motivate Homebuyers How much profit can a bundled upgrade package earn you? When you combine the power of high-quality paint and expanded color offerings, your bottom line grows. STANDARD UPGRADE OPTION #1: ELEGANT UPGRADE OPTION #2: CLEAN HOME UPGRADE OPTION #3: DELUXE COATING Basic Builder Grade Paint Sherwin-Williams Cashmere Sherwin-Williams Harmony Sherwin-Williams Emerald Durable, efficient paint Easy application with good hide Smooth application with luxurious, silky rich finish Scrubbable with excellent hide Zero VOCs, reduces odors and helps promote better indoor air quality Durable finish and great hide Exceptional hide, coverage, durability and washability Meets most stringent VOC regulations and provides mildewresistant finish COLOR Basic Elegant Palette Clean Home Palette Deluxe Palette 1 2 colors, a builder beige and an offwhite 1 2 colors, a builder beige and an off-white 1 2 colors, a builder beige and an off-white 1 2 colors, a builder beige and an off-white 5 6 expanded color options 5 6 expanded color options 5 6 expanded color options LABOR AND MATERIAL COSTS $ $$ $$$ $$$$ OPPORTUNITY TO MARKET COLOR AND COATING AS AMENITY None Some marketing opportunity: Differentiate your home with a costeffective luxury offering Increased marketing opportunity: Perfect for customers sensitive to odor and air quality Significant marketing opportunity: When only the best will do for your new home. HOMEBUYER UPCHARGE BOOST TO YOUR BOTTOM LINE None $$$ $$$$ $$$$$ None $$ $$$ $$$$

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5 Are You Using Color to Win on the Web? INSIDE PANEL TRIM LINE According to the National Association of REALTORS 2015 survey, 80% of homebuyers use the web frequently during their home-buying journey valuing photography more than anything else. What story are your color choices telling about your homes?

6 Frequently Asked Questions Do homebuyers really value paint performance enough to pay a premium for it? Absolutely. We see it all the time with our builder customers. But don t just take our word for it. According to a 2014 Houzz Kitchen Trends Study, 48% of homeowners say paint quality is the most important factor when choosing a paint while only 6% cite price as the most important factor. If you market a paint upgrade as a home-performance benefit offering increased durability and washability, homebuyers will pay a premium. Is one type of homeowner more likely than another to value higher-quality paint? Different paint performance characteristics will appeal to different market segments. Younger homebuyers tend to place extra value on paint color and beauty. Older homebuyers, and homebuyers with children or health conditions, will place extra value on coatings that enhance indoor air quality. We can help you match the right coatings solutions to your homebuyers, maximizing your homes marketability. Offering expanded colors and paint quality upgrades requires more of my time. Is it really worth it? When it comes to offering upgraded packages, the risk is low and the potential reward for your bottom line and customer satisfaction is high. Let a Sherwin-Williams representative help you create the ideal upgrade packages to meet your customers interests and your bottom line. The best part: Once you optimize the packages that work for your buyers, you can sell them over and over with virtually no additional effort on your part. Get Started We share your vision to build something your homeowners can truly be proud of. We re here for you, with the highest-quality products, legendary service and nearly 150 years of industry expertise. And with more than 4,000 stores, we re always right around the corner. Contact your local Sherwin-Williams store or representative or call to have a representative contact you to help: Design the ideal upgrade palettes and coating packages to market to your buyers Provide color selection tools that highlight your upgrade offerings Help you position your upgrade packages with buyers so you can go to market with confidence sherwin-williams.com The Sherwin-Williams Company