IC Market Tracking Outdoor Sun Protection in Europe 2016

Transcription

1 Interconnection we show you the way VIENNA I OBERSTDORF I LVIV I BRATISLAVA I MEXICO-CITY we show you the way IC Market Tracking Outdoor Sun Protection in Europe 2016 Awnings, Roller Shutters, Outdoor Venetian Blinds, Window Shutters

2 Table of Content IC Market Tracking Outdoor Sun Protection in Europe 2016 Benefits Page 03 Market Structure Page 04 Methodology Page 13 Sample Charts Page 15 Prices Page 21 About Us Page 24 Market Intelligence Tools Page 25 References Page 26 Contacts Page 27 2

3 Benefits Your Benefits at a Glance Overview of the development of the total market and the individual segments. Market forecasts for all product segments and regions for the upcoming three years, based on our econometric models. Awareness of market position and development during the last two years, in comparison with major competitors and with respect to: Total market Countries and regions Product groups and segments Distribution channels Information about the most important factors of influence Graphic presentation of the results facilitates the development of your own strategies. 3

4 Market Structure Roller Shutters in Europe 2016 Germany Italy Austria France Spain Switzerland Poland Market by Material PVC Aluminium Other Types Distribution Industry Direct Indirect Installation Front Mounted Top Mounted Other Types Customer Segment Residential Non-residential Motorization Motorized Non-motorized For each segment the total market for ( as a forecast) will be shown as well as market shares for the top players for in total and per relevant segments. 4

5 Market Structure Outdoor Venetian Blinds in Europe 2016 Germany Italy Austria France Spain Switzerland Poland Market by Material PVC Aluminium Other Types Dstrb. Channel Industry Direct Indirect Motorization Motorized Non-motorized Customer Segment Residential Non-residential For each segment the total market for ( as a forecast) will be shown as well as market shares for the top players for in total and per relevant segments. 5

6 Market Structure Definition and Demarcation Materials PVC Aluminium Others Turnover is stated in Mio. Euro. Values are always Net- Turnovers (No List-Prices), discounts included. The sold quantity is stated in units (1 unit =1,3m*1,3m =1,69 m²) as defined by the German Association of window and façade producers. The quantities sold by companies that use other units (square meters, windows in units) are converted into the defined standards. Therefore there could be discrepancies between secondary sources (e.g. Internet) and the quantities stated in the study. Roller Shutters and Venetian Blinds with lath made of PVC (Plastic) Roller Shutters and Venetian Blinds with lath made of Aluminium Roller Shutters with lath made of other materials (Wood, Steel, etc.) Picture 2 Picture 4 Picture 1 Picture 3 Picture 5 Not included: Textile Roller Shutters 6

7 Market Structure Definition and Demarcation Motorization Electrically Operated Manually Operated With a tubular motor fitted within the roller. Automatic operation can be added. Without a tubular motor Product Type Front Mounted Top Mounted Others Describes the type where the roller shutter box is fixed to the exterior of the building facade. Where the roller shutter box is built into the lintel above the window. Other types of mounting systems. Abbreviations CAGR Compound Annual Growth Rate over the period Avg. Share 2014e/2017f Average Share over the period Estimated/Forecasted 7

8 Market Structure Awnings in Europe 2016 Germany Italy Austria Netherlands Spain Switzerland Market by Product Groups Distribution Channel Level of Motorisation Customer Segment Rectractable Awnings Cross Arm Scissor Arm Patio Awnings Pergola Systems Conservatory Awnings Stationary awnings Window/Facade Awnings Vertical Screens Other Vertical Systems Other Types of Awnings Others Direct Indirect Industry Motorized Hand operated Residential Non-Residential Business Segment New Construction Renovation For each segment the total market for ( as a forecast) will be shown as well as market shares for the top players for in total and per product group. 8

9 Market Structure Definition and Demarcation Product Groups Turnover is stated in Mio Euro. Values are always Net-Turnovers (No List-Prices), discounts included Cross Arm Awnings Scissor Arm Pergola Systems Vertical (ZIP) Screens Other Vertical Systems Stationary Awnings Others Cross arms are pushing the fabric away from the fabric roll. Optionally a cassette can protect the closed awning from weather influences. A system of scissor-like arms helps to support even far retracted awnings without a cross arm or pergola. The awning ends on a stand (Pergola) made out of aluminum or wood serving as a sturdy protection against wind and weather. The fabric runs down vertically on two rails as window coverings. They are also named as ZIP-screens. It includes all types of vertical systems for window or facade coverings, as, in particular, drop arm systems where two mounted drop arms are pushing the awning away from the building. It also includes the markisolette type. Two stationary rails are guiding the fabric, even over edges if desired. The fabric is only one piece and can be blended. Other kinds of awnings and textile systems (excl. Sails) 9

10 Market Structure Window Shutters in Europe 2016 Germany Italy Austria France Spain Switzerland Market by Opening Type Materials Customer Segment Distribution Sliding PVC Residential Industry Folding Alu/Metall Non-residential Indirect Swinging Wood Business Segment Direct New Construction Renovation For each segment the total market for ( as a forecast) will be shown as well as market shares for the top players for in total and per product group. 10

11 Market Structure Definition and Demarcation Opening Types Swinging Shutters Folding Shutters Sliding Shutters INTERCONNECTION 11

12 Market Structure Definition and Demarcation Distribution Channel Direct Indirect Industry Sales to end customers without interference of any third party. Wholesale trade, retail trade and all other forms of trade in which goods are purchased and sold by a third party Sales to other companies in he building sector (ex. window producers) Customer Segment Residential Non-Residential Non-Residential Construction including buildings for education, health, industry, storage, office, commercial, agricultural and other purposes. Residential Construction including 1-family, 2- family dwellings and flats. Business Segment New Construction Renovation Installation of shutters and blinds in newly erected buildings. Renovation of the Building and installing new rollers and binds. 12

13 Market Structure Definition and Demarcation Motorization Electrically Operated Manually Operated With a tubular motor fitted within the roller. Automatic operation can be added. Without a tubular motor Abbreviations CAGR Compound Annual Growth Rate over the period Avg. Share 2014e/2017f Average Share over the period Estimated/Forecasted 13

14 Direct Sales Methodology Interconnection measures the total sales at street prices without VAT per branch to the first buyer (without OEM) Sales are segmented by the first distribution partner. Manufacturer Trader OEM The basis for the analysis were interviews conducted with the most important manufacturers of the branches, who donated information through written questionnaires or telephone interviews. In return, cooperating companies receive parts for free, which guarantees a high rate of return. Trader End User Interviews with distributors and specialised traders act as a cross-check of the data. In addition, investigations of listings and average prices are carried out. IC CONSULTING

15 Methodology Base of Primary Research by Manufacturers & Experts Description Structure of Survey Methodology Manufacturer Market Influencing Indicators Experts Sell-In Data Trader Trader Market Development Qualitative Research Expert Interviews Company Databases Balance Sheets, Banks etc. Database Forecast Model Delphi-Method Cross-Check of Data Total Market Forecast Market Share IC CONSULTING

16 BOTTOM UP Methodology Data of Manufacturers Aligned with Market Calculation Description Structure of Survey Methodology Approach Sell-In Approach Sell-Out Manufacturer Hersteller Experts TOP 10 Total Market TOP DOWN All Others Total Market Cross- Check Manufacturer Trader Market Shares Distributor Buyer Demander IC CONSULTING

17 Sample Charts Total Market Development and Forecast Overview of the total market until the current year and forecast for the upcoming three years This chart shows sample figures. 17

18 Sample Charts Total Market Development and Forecast Overview of the market development for all segments until the current year and forecast for the upcoming three years This chart shows sample figures. 18

19 Sample Charts Competition Analysis and Market Shares Market Shares of the Top 10 companies in the Awnings Market This chart shows dummy figures. 19

20 Sample Charts Market Environment Data from Our Forecasting Model The data for the market environment consists of main factors such as general economy data, demography, income statistics, construction environment and confidence indicators. This chart shows sample figures. 20

21 Pivot Table Pivot Table Additionally to the visualised report a Pivot Table will be included With use of the analyse tool you can individually make selections of the available data to make comparisons of the development on years and segments by your own Pivot tables are available for the competition analysis as well as for the total market and forecasts. 21

22 Prices IC Market Tracking Roller Shutters 2016 Scale of Discount from a buying price of Subscription Single Issue % Europe** , , % Single Country 2.950, , % % Countries GER AT ESP FR IT CH POL * Annual price for at least two orders of the study (order year and the following year). The subscription can be cancelled after two purchases of the study, but not later than at the of the year in which the last study has been received. Price changes must be announced by Interconnection at least two months before the issue of a new study. In case of not-cancellation the subscription extends for a further year automatically. ** Prices with regards of the scale of discounts. Price includes an interactive PDF in electronic form. All prices shown excludes sales tax. 22

23 Prices IC Market Tracking Outdoor Venetian Blinds 2016 Scale of Discount from a buying price of Subscription Single Issue % Europe** , , % Single Country 2.950, , % % Countries GER AT ESP FR IT CH POL * Annual price for at least two orders of the study (order year and the following year). The subscription can be cancelled after two purchases of the study, but not later than at the of the year in which the last study has been received. Price changes must be announced by Interconnection at least two months before the issue of a new study. In case of not-cancellation the subscription extends for a further year automatically. ** Prices with regards of the scale of discounts. Price includes an interactive PDF in electronic form. All prices shown excludes sales tax. 23

24 Prices IC Market Tracking Awnings in Europe 2016 Scale of Discount Subscription Single Issue from a buying price of Awnings Europe** , ,- Single Country 2.500, ,- GER NL AT IT ESP CH % % % % * Annual price for at least two orders of the study (order year and the following year). The subscription can be cancelled after two purchases of the study, but not later than at the of the year in which the last study has been received. Price changes must be announced by Interconnection at least two months before the issue of a new study. In case of not-cancellation the subscription extends for a further year automatically. ** Prices with regards of the scale of discounts. Price includes an interactive PDF in electronic form. All prices shown excludes sales tax. 24

25 Prices IC Market Tracking Window Shutters in Europe 2016 Scale of Discount Subscription Single Issue from a buying price of Window Shutters Europe** , ,- Single Country 2.500, ,- GER FR AT IT ESP CH % % % % * Annual price for at least two orders of the study (order year and the following year). The subscription can be cancelled after two purchases of the study, but not later than at the of the year in which the last study has been received. Price changes must be announced by Interconnection at least two months before the issue of a new study. In case of not-cancellation the subscription extends for a further year automatically. ** Prices with regards of the scale of discounts. Price includes an interactive PDF in electronic form. All prices shown excludes sales tax. 25

26 About Us Interconnection Delivers Data for Company Decisions Interconnection is the leading institute for market data in the construction industry. Our studies support the leading companies in defining targets, and marketing strategies, including competition monitoring and control of marketing actions. Interconnection draws its Know-how from over 100 international market studies per year and a number of Ad-hoc studies in the construction industry. Next to market data we offer for the energy branch Ad-hoc studies in the field of distribution analyses, pricing, market entry strategies, customer satisfaction, image analyses etc. Our Consultant supports companies also when it comes to translating data into actions, i.e. the development of marketing strategies. 26

27 Referenzen IC is a permament partner of ours and provides helpful data for decisions. Mr. Bernd Blümmers Directeur General, Saint-Gobain Solar Systems, Zentral- Europa, Aachen Kunden unserer Studien 27

28 Contact For further questions please do not hesitate to contact us! Interconnection Consulting Getreidemarkt 1, A-1060 Wien Dr. Stefano Armandi Market Analyst Tel: Fax: armandi@interconnectionconsulting.com Interconnection Consulting I Vienna Oberstdorf IC we show you the way IC CONSULTING