GateHouse Media Overview

Transcription

1 GateHouse Media Overview Community Focused Content SMB Solutions Provider New Media Reach 1

2 Corporate Growth Strategy Local Market Continuity Organic Growth Acquisitions 2

3 $735MM+ of Acquisitions Strong local news brands, at an attractive price, offer long term opportunity Increasingly national footprint supports new business launches, at scale Anticipate closing on Calkins Media newspapers/related assets shortly Acquisition Timeline Q3 13 Q4 13 Q1 14 Q2 14 Q3 14 Q4 14 Q1 15 Q2 15 Q3 15 Q4 15 Q1 16 Q2 16 Q3 16 Q4 16 Q1 17 Harris Enterprises 3

4 Organic Revenue Growth Compass Revenue Initiatives O&O Digital ThriveHive aka Propel Marketing Consumer Revenue Live Events Goal: Deliver year-over-year revenue growth by Q driven by local, controllable revenue Significant focus on creating organizational alignment Promotions Cloud Services 4

5 O&O Digital Garcia Redesign: Opportunity for re-set Reduced ad impressions; increased viewability Infrastructure improvements Go-to market approach New Article Page Prototype Interscroller Ad Unit Ongoing refinements Article page Interscroller (beta 8/1) to replace interstitial Remnant: header bidding Greater accountability emphasis Established KPI targets: Rate, Sell-thru and Rich Media, with monthly scorecards Hired 40 digital sellers, expanded training Digital Diamonds elite sales program Updated compensation plans (incl. Publishers) 5

6 About ThriveHive ThriveHive is a leading digital solutions provider helping local businesses connect with more customers. COST EFFECTIVE With more than 10,000 private sector clients, we have the experience and scale to offer proven tools and strategies that deliver measurable results. ONE-STOP SHOP We have all you need for a successful online campaign including website, social media, display ads, videos, and more. TRANSPARENT We believe in complete transparency, providing you with measurable results through a 24-hour accessible reporting platform. 6

7 Small Business Marketing Platform Guided and Automated Your business results at a glance Facebook-style feed Simple yet powerful Take action 7

8 Website Creation and Much More 8

9 Contact Management Lead Intelligence Automatically enriched contacts with built-in tracking and scoring 9

10 Machine Learning-Powered 10

11 Consumer Data Single Customer View (SCV) build via a new consumer data warehouse Discovery effort started last year, launches in Fall Most likely early applications: Enhanced consumer marketing for paid print & digital subs, and e-newsletter signups New O&O product Facebook-like display targeting Other potential applications: Loyalty/rewards programs Predictive intelligence ThriveHive seeding PIAAS 11

12 Consumer Revenue Improved Consumer Experience Redesigned digital, print products Research-based section launches, produced by CND Fewer, more premium premiums Content extras for subscribers Freemium Model More and More Strategic Marketing Enabling platforms: Salesforce Marketing Cloud, Piano VX Freemium vs. standard meter High-Low win-back pricing Opt-in premiums Standard Meter Model Revenue Diversification Consumer Data warehouse Looking forward: Increased focus on lead gen partnerships, including e- commerce 12

13 Promotions Recommitted to our Second Street partnership Dedicated team and aggressive growth goals (revenue, database) Integrating into all sales Promotions Revenue Up 5x from PY Estimate Promotions Volume Up 188% from PY initiatives (categories and platforms) Measurable results for advertisers leads, s, data Promotions Database Up 83% in first year 13

14 Building Our Consumer Database More robust consumer profiles Currently shared with Consumer Marketing Integration with our first party data underway 14

15 Best of the Best Integrated print-digital-live events program, leverages Second Street voting platform to drive engagement Herald Democrat Sherman, TX 200K+ Total Votes, $256K revenue Nearly all markets participate in 2017 Target: $7mm in promotions revenue 15

16 Live and Virtual Events 240+ events in 2017, across all divisions Focus on proven events for scale and efficiency Quarterly event schedules for largest markets, to include B2B and virtual events Increased Live Events staff; appointed divisional liaisons 2017 TH E O FFICIA L PEO PLE S CH O ICE A WA TH E O FFICIA L PEO PLE S CH O ICE A WA RDS RDS 16

17 Launching National Event: Flavored Nation 17

18 BridgeTower Media Locally focused, B2B portfolio aligns with Propel Business Services and Live Events 18

19 UpCurve Vision Own the three critical elements that every SMB business needs to succeed: Money: People: Capital, payments, accounting and invoicing Staffing, payroll, and benefits Growth: Sales, Marketing and Workflow ( , communication, and collaboration tools) 19

20 UpCurve Vertical Marketing 20

21 Thank You! Peter Newton Chief Revenue Officer 21