Elevator Pitch Friday, April 6, 2018 Location: COS, Visalia

Transcription

1 Elevator Pitch Friday, April 6, 2018 Location: COS, Visalia Chairman: Alese Campbell Central Valley, Mother Lode Small Business Deputy Sector Navigator (DSN) CHECK IN: 8:30 am CONTEST BEGINS: 9:00 am ELIGIBILITY: Eligibility is limited to individuals. No team entries are allowed. EXPECTATIONS: Competitors will submit an elevator pitch video by March 16, 2018 (with registration). This video should be around one to two minutes in length and leave investors (judges) wanting to learn more about your company! The video should creatively introduce the business idea, product, or concept. Evidence of thought and analysis is important to get investor by-in! Students will Video to by Friday, March 16, the registration deadline. At the competition, each student competitor should come prepared with a 8 slide discussing the that inspired the business idea and the solution that he/she is providing as well as the business model, positioning, marketing and sales, competitors, the team, basic financial projections, and next steps. Props, photos, and/or demonstrations are allowed, but not required. Presentation should not exceed 15 minutes Students may bring a copy of their video and slide on a flash drive the day of the event. SCOPE OF CONTEST: The on the day of the competition should encompass: Introduction Slide o Student Name o Business Name Problem o What is the? o What facts confirm the? o How are customers solving the currently? Solution o What product or service is being offered? o What is the detailed solution with this product/service? o How does this solution solve the customers? Business Model/Team o How will your business be organized? o Who are your team members and their roles? o What experience or background does your team bring to the business? o Who are your mentors? Marketing and Sales o Who is your target market (primary consumers of the product/service)? o What is the price point for the product/service? How did you arrive at that price? o Where will your business be located? Where will the product/service be sold? o How do you plan to promote and advertise your product?

2 Competition o Who else is solving customer points? o What features or benefits does this company offer that competitors don t? o How is this solution better or different? Financial Projections o What is the break-even point? o What are your start-up costs? o What funding sources are available? Next Steps o Are milestones provided? o Does plan detail key metrics to be measured? o Have key assumptions been addressed? EQUIPMENT AND MATERIALS: Aside from the items listed above, all material and equipment will be supplied by the chairperson. TIME: Roll will be taken at 9 a.m.

3 COMPANY NAME: Score Sheet for Elevator Pitch Competition (Video) RATINGS: Elevator Pitch Video Effectiveness of video in getting you to want more information Central Idea no real development of Needs Improvement Acceptable Good Very Good Superior central point, although not clearly developed an adequately developed point clear, well-developed and concise central point Central point is uniquely displayed and highly developed Ability to Convince Audience Lacks convincing their with little to no Develops superficially or inconsistently Develops with some consistency and depth insight and thorough development of extreme insight, offering significant Creativity and Supporting Ideas Lacks and Provides weak with very little Provides adequate support for ; illustrates some Develops strong support of concepts and in a highly creative way Exemplary demonstrated with main and concepts Analytical Depth Includes no manipulation of Includes little Includes Includes thorough Includes and disciplined Audience Engagement no engagement Engages the in some way Adequately engages the Strongly engages the Outstanding engagement of 50 points possible for Video TOTAL POINTS: Comments:

4 Score Sheet for Elevator Pitch Competition (Video) COMPANY NAME: Oral Presentation Effectiveness of and explanation of idea and business model. RATINGS: Problem Clearly identifies the that needs to be solved Solution Identifies customer pain points and how they plan to solve the Marketing and Sales Clearly identifies target market and go-tomarket strategy (distribution channels) Competition Provides information on landscape and advantages The Business Model/Team Describes business, management team, advisors and a plan to fill any holes in team Needs Improvement Acceptable Good Very Good Superior identify provide how the plan offers a solution discuss marketing plan Competitors not identified Missing identification of and team members mentioned product service being offered, but lacks solution described one method of advertising competition, but lacked analysis members or al model and provided a few facts to confirm Clearly described the product or service, but did not identify the solutions mentioned target market, price, place, and promotion. competitors and briefly stated advantage members and briefly described roles. State al model. Clearly defined and provided facts and scenarios to support it Clearly product or service, and gave brief description of the solutions it provides Explained target market, price, place, and promotion with supporting details. competitors and explained advantage members, described roles, and provided background for each. Chose an appropriate business model. Clearly defined the, provided supporting facts, and explained current solution Thoroughly product or service and directly relates it to multiple facets of the customer s current Presented a tentative marketing and sales plan, identified key customers, and proposed activities to foster success. and researched competitors and described how his/her solution creates a advantage. members and added credibility with experience and background information. Mentor information is included. Appropriate business model chosen and explained.

5 Financial Projections The financial forecast seems reasonable and based on a bottoms-up approach Next Steps There is a clear path to move forward with key milestones identified Communication/Design The student communicated clearly and had an visually pleasing Missing financial projection information communicate next steps provide visual described financial needs Provided some but lacked clear steps Demonstrated basic communication and skills Communicated for start-up funds several steps in the immediate future Provided a nicely designed and communicated clearly break-even point and at least one funding source several immediate steps as well as future goals Verbal and visual exceeded expectations Provided realistic start-up funding needs, identified breakeven point, and possible funding sources Provided a clear timeline of next steps that included short and long term milestones Delivery was passionate, enthusiastic, and was nicely complemented by a visual 80 points possible for Presentation GRAND TOTAL: Comments: