Twitter for Car Dealers 101: How to Generate Site Traffic and Leads

Transcription

1 Twitter for Car Dealers 101: How to Generate Site Traffic and Leads With Brittany Richter of PCG Digital Marketing Moderated by Mike Bowers of DealersEdge Thursday, September 6, :30 pm ET Brittany Richter of PCG Digital Marketing Brittany Richter is an extremely passionate blogger, Social Media Specialist and Client Account Manager for PCG Digital Marketing. Brittany is a University of Delaware Double-Alum, and has previous experience working as a Social Media Coordinator for a start-up e-outplacement company in Delaware, where she also taught three courses on Public Speaking to undergraduate business students at the University of Delaware. In addition to running a series of social media webinars for corporate CEO s, Brittany also has experience working with small and start up businesses in industries ranging from food service to human resources educating them on social media and blog content strategy to get them off the ground in their social media efforts. Brittany is excited to be a part of the PCG team and join them on the road to help educate the auto industry on the power of the Zero Moment of Truth.

2 Twitter for Car Dealers 101: Generating Website Traffic & Service Leads Brittany E. Richter PCG Digital Marketing Social @pcgconsult Today s Agenda Benefits of Twitter for Car Dealers Quick Vocabulary Platform Navigation Generating Website Traffic Mining for Service Leads Plan for getting started Tips & Tricks Plan for continued success

3 Twitter: Why you need to be there POD score Monitor reputation Generate website traffic Mine for service leads Twitter 101: Vocabulary Twitter: The Platform Handle: username Tweet: verb and noun tag Re-tweet: share Hashtags: #Giants #automotive #NJ

4 Vocab in action

5 Vocab: Re-tweet Vocab: Re-tweet

6 Vocab: #hashtag (#) Vocab: #hashtag for events

7 Navigating the Platform: Let s Look Around Generating Website Traffic Using Twitter to get more out of your blog content and generate more traffic to your website.

8 Generating Website Traffic - Implementation How to Implement: Blog: Write social-friendly content for your website s blog Optimize for Visibility: Include #Hashtags in tweets to be found Mobilize for Conversion: Include Links, calls to action, intriguing content Generating Website Traffic- Measurement How to Measure: Google Analytics: Traffic Sources: Referrals: t.co

9 Generating Website Traffic- Assessment How to Measure: Which Tweets worked the best? Generating Website Traffic Blog: create social content on your site Optimize: #hashtags in your tweets Mobilize: links to content in tweets Measure: google analytics t.co Assess: t.co expand which worked best? Repeat!

10 Generating Service Leads Using Twitter to get more traffic through your service lane. Generating Service Leads: Implementation Search-and-Respond twitter.com/search-advanced Fill out advanced search all of these words near this place Radius dropdown

11 Generating Service Leads: Let s Try It Generating Service Leads: Measurement Tracking number & address Twitter description Tweets DM s Service leads closing ratio

12 Getting Started in 4 Steps! 1. Google Twitter Rules and read up! 2. Set up tracking numbers and s 3. Search for relevant #hashtags 4. Blog social friendly content 5. Create a content calendar 6. Tweet 7. Measure & Assess 8. Repeat! Tips & Tricks for Mastering Twitter Do not automate or link to Facebook Re-tweet and talk back Engage with your local community Don t forget mobilizing information Be human and social #hashtags Follow and follow back

13 Questions? Thank You! Twitter for Car Dealers 101: Generating Website Traffic & Service Leads Brittany E. Richter PCG Digital Marketing Social @pcgconsult