A S I A S O N L I N E F A S H I O N D E S T I N A T I O N G E T T I N G Y O U R E A DY F O R T H E O N L I N E E V E N T!

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1 A S I A S O N L I N E F A S H I O N D E S T I N A T I O N G E T T I N G Y O U R E A DY F O R T H E O N L I N E E V E N T!

2 AGENDA IDENTIFYING YOUR GAPS HOW TO OPTIMIZE ORDER PACKING BULK UPDATE FOR PRICE PROMOTIONS BULK STOCK UPDATE SELECTION OF DELIVERY PROVIDER BULK ORDER PROCESSING TIPS FOR CAMPAIGNS!

3 GETTING READY UNDERSTAND THE SELLING STRATEGY YOU ARE PLANNING FOR Key Events for the Last Quarter of 2015 Mid Season Sale : 15/10 Tapping to the timing of offline retail mid-season sale Recommended markdowns : 30-40% Singles Day : 11/11 Black Friday / Cyber Monday : 27 30/11 Clearance campaign for aged inventory. Black Friday/Cyber Monday focuses on ZALORA App traffic. Recommended markdowns : Up to 80% The Online Fever : 12/12 High traffic campaign with partnerships from other online verticals Recommended markdowns : Up to 50% Find out more about The Online Fever here 3

4 IDENTIFYING YOUR GAPS KEY POINTS TO LOOK OUT FOR IN YOUR SELLER SCORECARD CLEAR OUT AGED INVENTORY Target skus aged >90days for 11.11, Black Friday & Cyber Monday Give higher markdowns for skus with broken sizes or shallow stock depth (less than 5 units/sku) SKU Age Within 30 days Recommended markdown Up to 10% (after 3 weeks) days 15% - 20% days 30% - 40% days 50% - 65% >180 days 75% - 80% Update your stock to 0 if you re not selling them anymore! Are these irrelevant products eg super old trends or season? Low quality? Images are not attractive? Markdown price is not attractive? Broken sizes? 4

5 IDENTIFYING YOUR GAPS KEY POINTS TO LOOK OUT FOR IN YOUR SELLER SCORECARD REDUCE CUSTOMER DISSATISFACTION What s the biggest return reason for you? Reason Size too large/small Quality Color Defective item Wrong item sent Style Recommended quick fix Ensure accurate size measurement Indicate Size may run smaller/larger For one size apparels, select the relevant international sizing instead of One Size Adjust your price to reflect the quality of the product Add close-up images of the material Ensure images reflect product color accurately Add close-up images of the material Check, double & triple check your product to the order list before sending it out! Ensure images reflect all angles of the product, especially if the product has additional detailing 5

6 IDENTIFYING YOUR GAPS KEY POINTS TO LOOK OUT FOR IN YOUR SELLER SCORECARD UNDERSTAND YOUR DEMAND Increase your offerings for products that converts well If you have products with very high age and low CTR that cannot be sold, cut your losses, update stock to 0- there s some products that just won t sell no matter how low you mark it down! Relatively high subcat contribution = less competition = potential higher yield. Stock up on these! CTR and CR is one of the highest there is potential demand, you need more of these products! 6

7 IDENTIFYING YOUR GAPS KEY POINTS TO LOOK OUT FOR IN YOUR SELLER SCORECARD DON T GET BURIED Inject fresh inventory for 12.12! Slowly increase the number of new products in your offerings so customers have more to look forward to as time progresses Observe your pricing competitiveness and adjust accordingly for the new offerings 7

8 IDENTIFYING YOUR GAPS KEY POINTS TO LOOK OUT FOR IN YOUR SELLER SCORECARD AIMING FOR EXCELLENCE Which operational areas do you require a quick-fix? For the Key Events, you should aim to: Process all your orders within the first 24 hrs Update all your stock on Seller Center at the end of every day (if you are also selling on other platforms/offline retail shop) Check if all packed items are correctly matched to the order, especially for color & size! Area Processing order delay Pickup delay Cancellation (seller) Cancellation (customer) Recommended quick fix Check your account regularly to ensure you don t miss out on new orders. If you re an Android mobile user, download the Seller Center App so you don t miss out on immediate notification of your orders Highlight to ZALORA if your item doesn t get picked up within the allocated time given to you. Ensure you update your stock regularly if you also sell them on other platforms / offline retail space Check your stock before processing any orders Cancellation by customer usually occurs when items take a longer time to be delivered than expected. So process your orders quickly! 8

9 HOW TO OPTIMIZE ORDER PACKING WHY?? Reducing Shipping Cost WHEN?? When Customers place multiple items from you WHAT TO DO?? Simply pack all items from ONE ORDER in one big bag to send out! 9

10 BULK PRICE UPDATE SYSTEM YOU NEED TO HAVE Download Open office 10

11 BULK PRICE UPDATE HOW TO? 1. Go to Products Import Products 2. Right click on Price Update to and click save link as 11

12 BULK PRICE UPDATE HOW TO? 3. Save the file type as csv file 4. Select: Character Set = Unicode (UTF-8) Separate by = Semicolon 12

13 BULK PRICE UPDATE HOW TO? 5. Put in the Sales Price and Dates Date format = yyyy-mm-dd 6. Save as Text CSV(.csv) 7. Click on Keep Current Format 13

14 BULK PRICE UPDATE HOW TO? 8. Go to back to Import Products Page on Seller Center 9. For Import Mode, Choose Update products 10.Click Browse to choose the CSV file with the updated prices 14

15 BULK PRICE UPDATE TIP TO CHECK IF PRICES ARE UPDATED! Scroll to the bottom of the upload page to check if your upload is successful. A downloadable feed report will also show any error you have made Go to Products Manage Products to double check if sale price is being updated 15

16 BULK PRICE UPDATE HOW TO? 1. Go to Products Import Products 2. Right click on Stock Update to and click save link as 16

17 BULK PRICE UPDATE HOW TO? 3. Save the file type as csv file 4. Select: Character Set = Unicode (UTF-8) Separate by = Semicolon 17

18 BULK PRICE UPDATE HOW TO? 5. Key in the correct stock quantity 6. Save as Text CSV(.csv) 7. Click on Keep Current Format 18

19 BULK PRICE UPDATE HOW TO? 8. Go to back to Import Products Page on Seller Center 9. For Import Mode, Choose Update products 10.Click Browse to choose the CSV file with the updated prices 19

20 BULK ORDER PROCESSING RECEIVING YOUR SALES ORDER You will receive your Sales Order via a transactional Notification will be sent to you on every customer order. Click on the hyperlink Click here to manage your pending order(s). You will be directed to Seller Center Orders Manage Orders 21

21 BULK ORDER PROCESSING EXPECTED LEAD TIME 24 working hours Set orders from Pending Ready to Ship 0 tolerance for late pending Due to the unusually high expected orders, orders pending > 1 working day will be assumed delayed and automatically cancelled in order to maintain excellent customer experience* *May be subject to change. Look out for any further updates in the Seller Center Newsfeed 22

22 BULK ORDER PROCESSING PROCESS FLOW Print Stock Checklist and ensure stocks available Cancel any order/item that is not available Lay out all your items in order and make sure you have enough packages Print out all the Invoices/AWB and Set Ready to Ship 23

23 BULK ORDER PROCESSING PRINTING OUR YOUR STOCK CHECKLIST 1. Select between 20 to 30 Orders 2. Select Print out Stock Checklist for selected items Go 3. Print out Checklist Very useful for you to pick up the items from your warehouse Make sure all the items are available before you pack your order If any item is OOS, remember to cancel it within 24 hours 24

24 BULK ORDER PROCESSING SETTING TO READY TO SHIP 1. Click on the checkbox to select pending orders Batch process about 30 orders at a time to avoid human error 2. Select Ready for Pick-up Go 25

25 BULK ORDER PROCESSING SETTING TO READY TO SHIP 3. The orders will be transferred from Pending to Ready for Pick-up 4. Select Print shipping labels for selected items Go Be careful to sort them in the right order Make sure you have your Invoice, Return Slip and AWB attached 26

26 BULK ORDER PROCESSING SETTING TO READY TO SHIP 27

27 BULK ORDER PROCESSING SETTING TO READY TO SHIP 28

28 BULK ORDER PROCESSING SETTING TO READY TO SHIP 29

29 BULK ORDER PROCESSING SETTING TO READY TO SHIP 30

30 QUICK TIPS! 1. At Ready to ship tab, look out for the ticks to know if you have printed all the documents for the order! 2. Prepare all orders - Layout all your items to ensure availability of orders to process 31

31 TIPS TO SCORE DURING OUR CAMPAIGNS SELL ALL YOUR PRODUCTS!! Promote your ZALORA shop in your own social media sites! Mark down your prices competitively Ensure that you have enough stock in your warehouse Start uploading your products earlier to appear onsite Prepare enough AWB and packages, refill your printer!!! Update your bank account details to ensure timely payment from us! Android mobile users : Download the Seller Center App for higher convenience 32

32 ARE YOU READY?