PRE-CONFERENCE MASTERCLASS(S) & RETAIL SAFARI: NOVEMBER 13, / 11/2017. Option 2: Masterclass: Shopper Centricity

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1 SESSIONS PRE-CONFERENCE MASTERCLASS(S) & RETAIL SAFARI: NOVEMBER 13, / 11/2017 Omnishopper International Registration & Coffee 08:30-09:00 Option 1: Retail Safari 09:00-12:30 Join us for an immersive retail safari that takes you outside the conference walls and into the vibrant streets of Barcelona to explore current store trends, discover the latest advancements in retail store design, interact with shopper experts and uncover valuable insights that will prepare you for the future of retail. Option 2: Masterclass: Shopper Centricity 13:30-17:00 Shopper Marketing aims to change shopper behaviours, is focused on triggering incremental sales and does so to the benefit of both manufacturer and retailer. It is also a genuinely shopper centric model. For years organisations have been claiming to be shopper centric butthe evidence shows otherwise. Shopper Marketing is now one of the biggest growth areas globally as the focus shifts to the shopper. Organisations that fail to equip themselves for this change will find themselves quickly irrelevant in the new retail landscape. Option 2: Masterclass: Marketing to Centennials in Today s Digital World 09:00-12:30 Armed with technology, the Centennial generation (13-18) represents one of the most powerful driving forces in the consumer marketplace today. Their expectations from retailers are bigger, their desire for information greater and their patience shorter than any other generation. Engaging with centennials is not a single touch-point approach. ecommerce and in-store should work in tandem so brands deliver a unified experience. Retailers and brands must be both innovative and quick to captivate the attention of centennials, at any stage of the shopping journey. Lunch 12:30-13:30 Option 1: Masterclass Automating the Shopper Journey: No Thinking Required 13:30-17:00 Consumers of all ages are demanding a more social, digital and automated shopping experience. Retailers must speak to consumers where they are in a relevant, engaging and differentiated way. How do you compress the journey and make it as easy and convenient as possible? This workshop focuses on new ways to influence shoppers through artificial intelligence, robotics, algorithms, and precision marketing. You might only have one shot to break through the clutter and provide genuine value or meaning, so it s more important than ever to build a thoughtful shopping experience for your customer.

2 SCHEDULE PRE-CONFERENCE MASTERCLASS(S) & RETAIL SAFARI: NOVEMBER 13, / 11/2017 Omnishopper International TIME MAIN AGENDA 08:00 08:30 - Registration & Coffee 09:00 09:00 - Option 1: Retail Safari 09:00 - Option 2: Masterclass: Marketing to Centennials in Today s Digital World 10:00 11:00 12:00 12:30 - Lunch 13:00 13:30 - Option 1: Masterclass Automating the Shopper Journey: No Thinking Required 13:30 - Option 2: Masterclass: Shopper Centricity

3 SESSIONS MAIN CONFERENCE DAY 1: NOVEMBER 14, /11/2017 KEYNOTE: What Life, Society and Business Looks Like in the Future 09:00-10:00 Magnus Lindkvist - Trendspotting Futurologist and Author, When the Future Begins KEYNOTE: Retail Foresight & the Changing Face of Retail 10:00-11:00 Hayley Ward - Head of Research, Marks & Spencer How Integrating Big Data and the Voice of the Shopper Brings Research to Life 14:30-15:15 Session and Speaker details soon to be announced. The Changing Demographics of the Store 11:15-12:00 Session & Speaker details soon to be announced. Share Your Story 12:00-12:45 If you would like to speak during this session, please contact Annette Schnur at Annette.Schnur@KNect365.com Cocktail Reception 16:30-17:30 Afternoon Networking Break 10:45-11:15 This session will be presented by: Shopper Intelligence 11:15-11:55 Shopper Centric Retail Innovations: Turning Insights into Action 12:00-12:45 Martin Urrutia - Head of Retail Innovation, The LEGO Group Cindy Chu - Global Shopper Insight Manager, The LEGO Group Customer Insight as a Base for Company Transformation 13:45-14:30 Session details soon come. Lenka Hanackova - Head of Market & Consumer Intelligence, Makro Czech Republic Understanding the Shopper Mindset in the New Retail Environment 13:45-14:30 Session & Speaker details soon to be announced. Friesland Campina s Friso Omni-Shopper Strategy in China and Lessons Learned 14:30-15:15 Lies Ellison Davis - Managing Director Global ecommerce BU, Friesland Campina Lunch 12:45-13:45 Networking Break 15:15-15:45 KEYNOTE: Positive Disruption: Beyond the Millennial Consumer 15:45-16:30 Check back for Speaker and Session updates.

4 SCHEDULE MAIN CONFERENCE DAY 1: NOVEMBER 14, /11/2017 TIME MAIN AGENDA TRACK 1: STRATEGIC SHOPPER INSIGHTS TRACK 2: NEW RULES OF ENGAGEMENT AT RETAIL 09:00 09:00 - KEYNOTE: What Life, Society and Business Looks Like in the Future 10:00 10:00 - KEYNOTE: Retail Foresight & the Changing Face of Retail 10:45 - Afternoon Networking Break 11:00 11:15 - This session will be presented by: Shopper Intelligence 12:00 12:45 - Lunch 12:00 - Shopper Centric Retail Innovations: Turning Insights into Action 11:15 - The Changing Demographics of the Store 12:00 - Share Your Story 13:00 13:45 - Customer Insight as a Base for Company Transformation 14:00 14:30 - How Integrating Big Data and the Voice of the Shopper Brings Research to Life 13:45 - Understanding the Shopper Mindset in the New Retail Environment 14:30 - Friesland Campina s Friso Omni- Shopper Strategy in China and Lessons Learned 15:00 15:15 - Networking Break 15:45 - KEYNOTE: Positive Disruption: Beyond the Millennial Consumer 16:00 16:30 - Cocktail Reception

5 SESSIONS MAIN CONFERENCE DAY 2: NOVEMBER 15, /11/2017 KEYNOTE: Leadership & Culture During Transformative Times 09:00-10:00 KEYNOTE: Shopper is King: How Personalization Wins Consumer Choice 13:30-14:15 Session & Speaker details soon to be announced. Q&A with KEYNOTE 10:00-10:30 Spanish Brand Case Study: Navidul - From Product to Sensation 11:00-11:45 Track 1: Shopper Marketing & Category Activations KEYNOTE: Retail Anarchy: Balancing ecommerce & In-store to Deliver a Unified Experience 14:15-15:00 End of Conference 15:00-15:05 Luis Fernandes - Global Customer and Shopper Director, Campofrio Food Group Delivering the Category Growth Across Channels 11:45-12:30 Track 1: Shopper Marketing & Category Activations Jiri Zeman - Category Development Manager, Nestlé Share Your Story 11:00-11:45 Track 2: Cutting Edge Technology & Trends If you would like to speak during this session, please contact Annette Schnur at Annette.Schnur@KNect365.com This session will be presented by: SKIM 11:45-12:30 Track 2: Cutting Edge Technology & Trends Lunch 12:30-13:30

6 SCHEDULE MAIN CONFERENCE DAY 2: NOVEMBER 15, /11/2017 TIME MAIN AGENDA TRACK 1: SHOPPER MARKETING & CATEGORY ACTIVATIONS TRACK 2: CUTTING EDGE TECHNOLOGY & TRENDS 09:00 09:00 - KEYNOTE: Leadership & Culture During Transformative Times 10:00 10:00 - Q&A with KEYNOTE 11:00 11:00 - Spanish Brand Case Study: Navidul - From Product to Sensation 11:45 - Delivering the Category Growth Across Channels 11:00 - Share Your Story 11:45 - This session will be presented by: SKIM 12:00 12:30 - Lunch 13:00 13:30 - KEYNOTE: Shopper is King: How Personalization Wins Consumer Choice 14:00 14:15 - KEYNOTE: Retail Anarchy: Balancing ecommerce & In-store to Deliver a Unified Experience 15:00 15:00 - End of Conference