Pinterest Checklist Starting Out

Transcription

1 Pinterest Checklist Starting Out Is yur prfile cmplete? Des it include yur website/blg URL? Des yur prfile cntain yur mst imprtant keywrds? Remember: yu want t cme acrss as a persn with varied interests, nt just as a persn wh is n Pinterest t nly sell things. Is yur prfile pht in size 165 x 165 pixels? Is yur prfile have a pht f YOU? Peple cnnect better with peple n Pinterest, nt lgs (the exceptin, f curse, is if yu are unbiasedly a majr brand already). D yu have at least 7 Pinterest bards? Have yu rganized yur Pinterest bards? D they lk chesive? A quick tip t create cnsistency is t change bard images s that everything is cherent in clr, style r therwise. D each f these bards have at least 10 pins inside each f them? Are thse pins a mix f pins yu upladed t Pinterest AND repins frm ther peple? Des each f yur Pinterest bards have a keywrd(s) in their title? D yur pins include keywrds in their descriptin? Are yu pinning daily (r at least several days per week cnsistency is key)? Are yu pinning multiple times per day? Are yu fllwing ther peple r cmpanies regularly? Have yu linked yur all scial media accunts t yur Pinterest accunt? Have yu verified yur website fr Pinterest Business analytics? Have yu put the pin it cde/widget n yur website?

2 Have yu added yur Pinterest accunt handle t the bttm f yur signatures? Have yu dwnladed the Pin it buttn t yur bkmark tlbar? Pinterest Checklist Create Pinterest Bards G t Create A Bard Create Bard Title Name Cmplete Bard Descriptin The Basics Include catchy titles and keywrds that resnates with yur target audience. Keywrd research can be useful, but s is thinking abut hw peple actually talk in the real wrld. Make the bard name searchable. Chse Categry. Chse Secret r nt. Any bard that features pins designed t make yu mney r cllect addresses shuld nt be secret. Arrange bards arund a theme r clrs n the grid layut. The prettier it lks, the better. Set Bard Cver Image Create a few bards that cver a brad range f interests; yu cannt nly fcus n yur mney-making pins. Adding Pins Repin images frm ther Pinterest users. Lk fr images with the mst number f repins AND fr pins that fit int yur bards but aren t currently getting as much attentin.

3 G lk under Ppular categry and add the pins with the mst repins. The pins that fit but aren t ppular will take sme searching via the search bar t find. Pin frm varius surces rather than ne specific website; it is tempting t pst nly frm yur prduct website r blg but d nt d this. Pins that g viral are visually startling, unique, funny, r helpful. Ideally it s a cmbinatin f these elements! Chse the Bard Categry fr each pin yu add. Edit descriptin. Rarely d yu want t keep it as is n a repin frm thers. Uplad yur wn pin G t Add Pin (the red plus-sign icn) Chse Bard categry. Edit Descriptin. Make sure yu put the mst imprtant infrmatin first. Chse specific keywrds that culd shw up in search. Cmbine with call t actin; yu d nt want t verd this but yu abslutely can encurage peple t click the link. Add price if yu want; smetimes it s an asset, smetimes it s a detriment. It depends n yur price and niche and shuld be tested. Image size shuldn t be lnger than 1500 pixels & keep it t maximum f 735 pixels wide. Vertical images are better! Be scial Like a pin. Cmment n a pin Tweet a pin

4 Share n Facebk. Peridically fllw a bard wh repinned yur pin. It des nt have t be every bard that repins yu. This is a very reciprcated way t be scial. Remember, Pinterest is a Scial Media Platfrm s its algrithm des take int accunt hw scial yu are. Bst Pinterest Traffic Invite friends via . G t Find Friends n Pinterest. Fllw friends frm ther scial media platfrms, and share pins n ther scial media platfrms. Fllw ther Pinterest users that catch yur eye. This is rganic and ften yields gd results. Fllw Individual bards. When deciding what t pin, take int accunt yur bards with the mst fllwers. Pin mre n thse bards. Yu want t feed yur largest audience. Put pins that are designed t benefit yu (mney, increased s, cupns) nt ther scial media platfrms. Blast it everywhere. Be selective abut hw ften yu d this. Prmte mre f yur ppular pins Pinterest will tell yu which Pins are yur mst ppular! Take that infrmatin and spend a little mney n them. Reward yur best fllwers repin their pins, cmment n their pins, share their pins, etc. Track which days brings yu mst fllwers and repins. Patterns may emerge.

5 Pin a few times a day (ideally), cnsider alley-p strategy fr when in same day but a few hurs apart. Invite thers t cntribute t yur bard(s), and lk fr ther bard(s) that will allw yu t be a cntributr. Read yur Pinterest s- they give sme gd insights. Peridically take 5 secnds ut f yur day t thank anther Pinterest user in the cmment bx fr repinning n the image they repinned. The cmment bx can turn int a place f cnversatin. Be strategic with it. Fllw back thse wh fllwed yu, assuming yu have first clicked n their prfile and are reasnably sure they aren t just bts. Place a bard(s) that reflect an upcming seasn r hliday n the first rw. Pinterest LOVES hlidays and all the prep wrk that ges int each ne. Place a bard(s) that reflect majr life milestnes n the first rw. Pins related t these events are easy t gain tractin, which benefits yur entire Pinterest presence and agenda. Pinterest Checklist Basic Business Cnsideratins Make Yur Pinterest Accunt a Business Accunt. Cnfirm yur website, and allw yur lg t be placed n Pins that peple save frm yur website. Activate Buyable Pins. Add Price f yur prduct. Change the cpy f yur pin. What yu write n yur website rarely wrks as a hk n Pinterest.

6 Ensure yur keywrds are relevant and lgical. Always d a gut-check t make sure peple wuld actually search this term. Brad tpic bards are necessary n Pinterest, but s are targeted bards. Make sure pins that benefit yu can g n bth. Bard Names, thugh they shuld be searchable, shuld never be yur brand name. Great fr search engines, perhaps, but terrible fr Pinterest engagement. Change this and rename if necessary. Mst imprtant: make sure any pin designed t benefit yu is linked prperly! Pinterest Checklist Pinterest Advertising Cnsideratins If yu haven t dne s already, cnvert yur accunt t a business accunt. If yu are wn a website r blg, apply fr Rich Pins. Change the Alt text n yur blg r website s that when peple pin images frm yur site, yu already have suggested text fr them t use (embed it in the image Alt text file). Tweak language in yur prfile t reflect yu are a business. Figure ut yur brand appearance and strategy (pin fr yur audience, pin fr fun, tag line, clr, text verlay, etc.) Make sure even yur images are saved with keywrds as the file name. Yur user vice needs t be cnsistently develped. Share ther pins, uplad yur wn riginal pins, but as always, HIGH QUALITY cntent rules the day.

7 Delete any brken links as this hurts yur user vice. Jin Pinterest-related grups t generate repins; d NOT ask r suggest fr repins in any *fficial* Pinterest grup. Find Grup Bards and jin them. Make sure the meet the high quality criteria. Cnsider scheduling yur psts (Tailwind, Buffer, Bardbster, etc.) Lk at yur analytics dashbard t see yur tp-perfrming pins, yu saves, clicks, all-time, demgraphic, and interest metrics. With this data yu will be able t play t strengths mre easily (use yur mst ppular pins t yur advantage!) If yu haven t already dne s, set up yur ad accunt (yu will be prmpted t d this when yu set up yur first campaign). Chse a gal fr yur campaign Is it fr traffic? Engagement? Awareness? Set up the parameters f the campaign (name, spending limit, is it a lne ad r is it part f an ad grup, varius targeting details). Pinterest will recmmend keywrds fr yu t use; these are fantastic since they cme frm Pinterest s searched database. Always add mre than 30 keywrds. Set Yur Bid CPC (cst per click = traffic campaigns) hw much are yu willing t pay when a persn clicks thrugh t yur website? CPE (cst per engagement = engagement campaigns) hw much are yu willing t pay each time smene repins, clses-up, r clicks thrugh t yur website? CPM (cst per maximum thusand impressins) what is the maximum yu are willing t pay fr every 1,000 impressins f yur pin.

8 Yu are cmpeting against ther advertisers that are using the same keywrds as yu. Generally speaking, the mre brad yur keywrds the higher yur cst will be; the mre cmpetitive yur niche the higher yur csts will be. Make sure yur pin s link is crrect and remember, Pinterest des NOT allw fr claked links. If yur ad is rejected just tweak it as necessary (Pinterest will tell yu why they turned it dwn). If yu have questins send them an . Pinterest supprt team is tpntch. Once Yur Pin is live, yu can edit it at any time in yur advertising dashbard (all metrics will be there); if yu make any changes it will autmatically be resubmitted fr review. Analyze yur data and plan yur next ad accrdingly!