Poland July August 2015

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1 Poland July August OVAB Europe cooperation partner Poland invidis research PL 400

2 Digital Signage market sees a slight correction in the summer positive slightly 26,90 24,99 11,10 positive 20,85 slightly negative negative Nov Dec Jan Feb Mar Apr May Jun ,70 Jul Aug DBCI Poland 31,85 22,75 16,68 Set Oct Nov Dec Abb. 1: DBCI Poland Index, n=11 Jan Feb 59,05 54,50 46,15 Mar Apr May Jun Jul Aug The Digital Signage Business Climate Index (DBCI) in Poland has decreased since the last poll in May. The Index fell from 59,05 base points by 8,33 points to reach 54,50 base points. While the current business situation is assessed more positively by the market participants compared to May, the outlook for the future has become more conservative Further research: In 2014 less than 10% of all Digital Signage solutions or DooH campaigns were realized with the integration of mobile devices Within the next two years the market participants see the current situation changing. The market share of Digital Signage solutions or DooH campaigns using mobile integration will grow to on average of 10% to 15%. Participants: n=12; Region: PL; Survey Period: calendar weeks September Digital Signage Summit Europe in Munich invidis consulting GmbH Page 2

3 Status Quo Current business situation continues positive trend Question: How do you rate the current business situation for your products / services in the field of Digital Signage? 100% good (+) satisfactory (o) poor (-) 80% 60% 40% 33,3% 38,5% 23,1% 58,3% 25,0% 16,7% 33,3% 25,0% 50,0% 8,3% 58,3% 25,0% 16,7% 63,6% 54,5% 46,2% 36,4% 46,2% 36,4% 9,1% 7,7% 9,1% 0% Nov/Dec Jan/Feb Mar/Apr May/Jun Jul/Aug Sep/Oct Nov/Dec Fig. 2: DBCI Poland business situation, n=11 invidis consulting. Jan/Feb Mar/Apr May/Jun Jul/Aug invidis consulting GmbH Page 3

4 Expectations Outlook for the near future is increasingly conservative Question: What are your expectations for the next six months? more favourable (+) unchanged (o) more unfavourable (-) 100% 80% 72,7% 60% 40% 55,6% 33,3% 53,8% 30,8% 50,0% 50,0% 50,0% 58,3% 63,6% 36,4% 54,5% 45,5% 53,8% 46,2% 63,6% 36,4% 0% 15,4% 11,1% 8,3% 8,3% 8,3% 0,0% 0,0% 0,0% 0,0% 0,0% invidis consulting. Nov/Dec Jan/Feb Mar/Apr May/Jun Jul/Aug Sep/Oct Nov/Dec Jan/Feb Mar/Apr May/Jun Jul/Aug Fig. 3: DBCI Poland business expectations, n=11 invidis consulting GmbH Page 4

5 Further research Mobile integration is still in it s infancy Question: How high was the percentage of Digital Signage installations or DooH campaigns with mobile integration you have realized in the last 12 months? Mobile integration is one of the buzzwords connected to the omni-channel retail concept within the digital transformation However, in 2014 still clearly less than 10% of all Digital Signage solutions or DooH campaigns were actively banking on integrating mobile devices Most installations or campaigns still rely on content which doesn't access the many interactive possibilities of the digital world, but rather is a digitized version of an analogue media format (i.e. poster) Question: How high do you expect the percentage of Digital Signage installations or DooH campaigns with mobile integration will be in 24 months?. Within the next two years the market participants see the current situation changing. The expectation is that in average between 10% and 15% of all of projects will be 18,2% 10,0% Mobile Integration ,1% 90,0% Mobile Integration 2016/17 45,5% Market share of Digital Signage solutions with mobile integration in 2014 less than 10% 10% 30% more than 30% Market share of Digital Signage solutions with mobile integration in 2016/17 less than 10% 10% 30% more than 30% rolled out with mobile integration. Fig. 4: DBCI Poland mobile integration, n=11 invidis consulting GmbH Page 5

6 DBCI Roadmap & Contact January February March April May June July August September October November December Sept./Oct. /09/23 Nov./Dec. /11/30 The next survey will take place in calendar week of The next planned publication date will be the 23 th of September The DBCI is polled by invidis consulting and published in cooperation with OVAB Europe If you are not yet part of the DBCI survey please contact us for further information The DBCI will be extended to other markets in. For further information please contact Daniel Russell Contact Daniel Russell Research Analyst invidis consulting GmbH Rosenheimer Str. 145e München Phone: Mobile: Fax: invidis consulting GmbH 2014 page 6

7 September Digital Signage Summit Europe in München invidis consulting GmbH page 7