AUSTRALIA S LEADING BRAND NETWORK FOR FOOD INSPIRATION AND TRIPLE TESTED RECIPES. MEDIA KIT

Transcription

1 AUSTRALIA S LEADING BRAND NETWORK FOR FOOD INSPIRATION AND TRIPLE TESTED RECIPES. MEDIA KIT

2 TO LOVE BRAND NETWORKS Featuring content from popular magazine brands that have been loved by Australian women for over 84 years, the TO LOVE brand networks deliver relevant content that speaks to Australian women across three primary passion pillars: INSPIRING FOOD IDEAS AND TRIPLE TESTED RECIPES THE LATEST IN LIFESTYLE AND ENTERTAINMENT CREATIVE INSPIRATION & ADVICE FOR HOMEMAKERS 4.3 MILLION SOCIAL CONNECTIONS SOURCE: ROY MORGAN AUDIENCES, MARCH *ADOBE SOCIAL, JUNE MILLION DIGITAL AUDIENCE EACH MONTH

3 FOOD TO LOVE PHILOSOPHY Food to Love is the digital home for the very best recipes from Australia s trusted women s magazine brands; With inspiring recipes collections, cooking tips and expert advice from Australia s leading test kitchen, Food to Love is a trusted one-stop food destination for women. Food to Love brings together Australians who are passionate about great food. We not only inspire people to create meals that fit into their lifestyle - with ideas to suit every budget, dietary requirement and occasion - we help them create memories. 262K DIGITAL AUDIENCE EACH MONTH 1.8 MILLION SOCIAL CONNECTIONS 806K CROSS PLATFORM AUDIENCE: 1 AD IN 2 IMAGES + 1 MONTH DIGITAL (39% MORE PEOPLE) SOURCE: ROY MORGAN AUDIENCES, MARCH *ADOBE SOCIAL, JUNE 2017.

4 AUDIENCE PROFILE WOMEN WHO LOVE TO COOK AND ENTERTAIN Food to Love attracts a valuable audience of Australian women who love to cook and entertain. Attracting predominately women (74%), the majority of the Food to Love audience own or are paying off their home (69%). Hi, I m Diane. I m 48 and entertaining is my jam. I can t get enough of cooking for my family and friends. I love food from all over the world and when I m preparing my latest Moroccan feast or Turkish banquet, I m thinking about when I ll get to taste these flavours in the places they come from. Quality matters to me more than price, whether I m in the supermarket aisle, picking up ingredients for my next family affair or shopping for a new outfit to wear. My home is my sanctuary, well, at least it will be mine when I finish paying it off. I ve got a thing for kitchen gadgets and appliances. My new oven is the love of my life! I m headed on a culinary quest later this year where I m going to get stuck right into the local culture. SOURCE: ROY MORGAN AUDIENCES, MARCH 2017 With all this cooking, entertaining and eating, it s important to watch one s waistline. Eating healthy is important but I simply won t compromise on taste.

5 INFORMS LIFESTYLE OPINIONS The lifestyle opinions and behaviours of Food to Love audience are influenced by the trusted editorial from The Australian Women s Weekly, Woman s Day and Recipes+. This influence also extends to the interests and behaviours of the Food to Love audience within relevant categories as well as how they view and interact with advertising. AUDIENCE MOOD 61% AGREE INFORMS THEIR OPINIONS ON FOOD SOURCE: BAUER SURVEY, FEBRUARY 2017

6 CONVERTS CUSTOMERS Food to Love delivers marketing outcomes across all stages of the customer purchase journey. CONVERSION NOW TO LOVE MARKETING OUTCOME AWARENESS BUILDS RELATIONSHIPS WITH RELEVANT & ENGAGED AUDIENCES: Connect with women (74%), who love to cook (67%) ENGAGED AWARENESS: Solution: High impact rich media UNDERSTANDING INFORMS & INFLUENCES AUDIENCES WITH RECEPTIVE MINDSETS: 98% agree Recipes+ editorial informs their lifestyle opinions* ENRICHED UNDERSTANDING: Solution: Market-leading branded content BUY-IN REACHES ACTIVE AUDIENCES EAGER TO ENGAGE WITH CONTENT RELEVANT TO THEIR INTERESTS: 78% are household grocery buyers, who spend more on clothing, homeware & furniture than the Taste audience ACTIVE CONSIDERATION: Solution: Behaviourally targeted audience segments ACT CONVERTS CUSTOMERS WITH PURCHASE-INTENT WITH POWERFUL & INTEGRATED AD SOLUTIONS: 72% more likely to click on ads, than the general population CONVERSION: Solution: Shoppable images and videos ADVOCACY CONNECTS WITH AUDIENCES WHO ACTIVELY SHARE ADVERTISER CONTENT WITH THEIR SOCIAL SPHERE: 90% talk about content from Bauer brands with friends* SOCIAL SHARES: Solution: Social media advertising SOURCE: BAUER SURVEY, FEBRUARY *ROY MORGAN AUDIENCES, MARCH 2017.

7 CATEGORY OPINION LEADERS Food to Love delivers audiences with purchase intent. They are opinion leaders who are eager to connect with their categories of interest. FOOD FASHION FINANCE TRAVEL HOMES 78% Household grocery buyer, spending $172 ea. week 78% value quality over price & spend 33% more on clothing than the Taste audience 83% prefer safe return investments, with 69% owning or paying off their home 75% Intend to travel in N12M and 81% like to holiday in Australia 68% Home enthusiasts, who spend more on homewares (by 16%) & furniture (by 24%) than the Taste audience Target with Food Lover audience segment Target with Fashion Forward audience segment Target with Career & Finance audience segment Target with Travel Lover audience segment Target with House Proud audience segment SOURCE: ROY MORGAN AUDIENCES, MARCH *

8 WE CONVERT AWARENESS TO ACTION Food to Love allows advertisers to convert customers with a broad range of powerful and highly integrated advertising solutions. DIGITAL ADVERTISING SOLUTIONS Create customers with Bauer Media s digital solutions. Connect and engage your customers with a range of solutions, from standard display and high impact rich media formats across desktop and mobile platforms, to videos and EDMs. VIDEO PRE-ROLL DESKTOP & MOBILE PREMIUM CLASSIC EDMS SOLUS EDITORIAL GUM GUM

9 NATIVE CONTENT SOLUTIONS SOCIAL ADVERTISING SOLUTIONS PODCAST Create customers with highly integrated and audience-first native content. Bauer Media s native content solutions drive maximum reach and engagement, by positioning your brand in a highly relevant and contextual environment. BRANDED ARTICLE FACEBOOK CANVAS Bauer Media s established social media audiences and content expertise can create customers for your brand. With an unparalleled connection to millions of Australians, Bauer delivers engaged awareness with customised social ad solutions. SNAPCHAT INFOGRAPHIC BRANDED VIDEO BRANDED INSTAGRAM IMAGE AND VIDEO FACEBOOK LIVE SHOPPABLE VIDEO SHOPPABLE INSTAGRAM

10 BUSY MUMS ENTERTA INMENT PURE LUXURY BEAUTY ADDICT HOUSE PROUD FOOD LOVERS PARENT HOOD HEALTH AND WELLBEING AUDIENCE TARGETING SOLUTIONS Target your customers with Bauer Media s digital audience segments. Created by profiling the behavioural patterns of Bauer Media s digital audiences, Bauer Media s audience segments allow you to advertise directly with relevant customers. CAREERS & FINANCE FASHION FORWARD BARGAIN HUNTER TRAVEL LOVERS BRIDE

11 EDITORIAL CALENDAR JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC New Year, fresh start (Healthy living) World Nutella Day: Feb 5 (Nutella recipes) Sydney Royal Easter Show with Australian Woman's Weekly Easter and Orthodox Easter (Holiday classics) Mother s Day (Brunch ideas) Queen s Birthday: Jun 11 (Holiday classics) World Chocolate Day: Jul 7 (Chocolate recipes) Nostalgia Alert (Iconic recipes from 80's & 90's) Father s Day (BBQ ideas) National Nutrition Week: Oct (Healthy living) World Vegan Month (Restaurant guide) Christmas (Holiday classics) Orthodox Christmas: Jan 7 (Greek food classics) Valentine s Day: Feb 14 (Meal plan) St Patrick's Day: Mar 17 (Irish food classics) Anzac Day: Mar 25 (Holiday classics) Australia s Biggest Morning Tea (Baking tips) Party Time (Kid s birthday series) Dry July (Healthy living) Meat Free Week: Aug 1-8 (Veggie meal plan) International Coffee Day: Sep 30 (Best brews guide) World Pasta Day: Oct 25 (Pasta recipes) Boxing Day (Leftover ideas) Back-to-school Lunchbox Ideas Chinese New Year: Feb 16 (Chinese food classics) "Coeliac Awareness Week: Mar (Tips & advice) " Tricky Eating Out Series for Food Allergy Week: May 3-19 (Restaurant guide)" National Diabetes Week: Jul 9-15 (Tips & advice) Halloween: Oct 31 (Holiday classics) Australia Day Classics: Jan 26 (Entertaining inspiration) Australia s Healthy Weight Week: Feb (Healthy eating) Ramadan: May 15-Jun 14 (Middle Eastern Food Classics) In season - Summer (Seasonal inspiration) In season - Autumn (Seasonal inspiration) In season - Winter (Seasonal inspiration) In season - Spring (Seasonal inspiration) In season - Summer (Seasonal inspiration)

12 CONTACT US NSW Brigitte Guerin VIC Christine Lester QLD Judy Taylor SA Jo Moroney TO LOVE