// THE BRANDED CONTENT MEASUREMENT AND SALES TOOL.

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1 // THE BRANDED CONTENT MEASUREMENT AND SALES TOOL. Get instant insights into the real quality and impact (= psychological advertising effects). Digital. Science based. AI supported. Before and after the actual Implementation. placedise.com 1

2 PRODUCT PLACEMENT & BRANDED ENTERTAINMENT Product placement and branded entertainment (often referred to as branded content) are powerful marketing tactics. In times of growing advertisement avoidance, brands need to become part of the entertainment, which the consumer wants to see. If done right, a brand integration into suitable content and stories can have a tremendous impact on brand awareness, attitude towards the brand (and products), as well as effects that directly drive sales. Those measures are able to not even promote a product, but also help to build a strong and lasting brand way better than any banner or display ad can. That is one out of many reasons why it is crucial for every brand to consider it. 2

3 EXAMPLE 1: Reese s Pieces and E.T. 10 integrations of the packaging and the chocolate. Product as part of the story. Sales +65%* Click here to see the integration on YouTube Universal Pictures, 1982 * 1 month after the movie release. source: 3

4 EXAMPLE 2: Mini and The Italian Job Multiple integrations of the cars as essential part of the story. Sales +22%* Click here to see one of the integrations on YouTube Paramount Pictures, 2003 * Year of the movie release. source: 4

5 THE CHALLENGES WE HELP YOU TO TACKLE 5

6 Doing it the right way Research* has shown that there are many details that can influence the success of branded content. This is critical, because branded content is not a simple message, but playing with the consumer s mind. Not done correctly, it can even harm a brand s reputation and revenue! Therefore, it is not surprising, that the main reasons why brands do not invest in product placement are uncertainty of its advertising effects and fear of reputational damage.** THE CHALLENGE Considering all parameters and side effects when planning branded content measures. This can t be done by the human mind or even basic Excel. * See for example: Cowley, Elizabeth and Chris Barron (2008), When Product Placement Goes Wrong: The Effects of Program Liking and Placement Prominence, Journal of Advertising, 37 (1), ** source: online survey by the University of Applied Sciences, Hochschule Duesseldorf, Faculty of Business Studies, and EL CARTEL MEDIA GmbH & Co. KG (2010). 6

7 Measuring branded content impact Since the main impact of branded content happens on a subconscious level, it is hard to measure. Common ways like Recall and other explicit questionings usually mislead, because they only show a very small part of the whole effect! Other traditional approaches are highly expensive. However, brands as well as content producers need to provide proof that an integration has been done right and has a relevant impact. In addition, this should be rather known before the actual implementation. THE CHALLENGE Measuring the quality and success of branded content activities before and after the actual implementation. Measuring the psychological advertising effects and not just if people recall something. 7

8 Increasing sales numbers While brands need ideal branded content to maximize direct and indirect effects on sales, content producers need to provide the tools and knowledge to provide this service and necessary security. Media sales agents are usually no experts on marketing psychology and optimization. Brands cannot be easily provided with validated information and the team feels uncomfortable with this complex topic. That makes it difficult to sell this awesome measure. THE CHALLENGE Enabling the representatives of the content producing company to become real experts on branded content. Installing processes to provide validated concepts within a short time and with minimal effort. Maximize sales numbers for all stakeholders. 8

9 HOW PLACEDISE SUPPORTS YOUR GOALS 9

10 Better branded content Placedise automatically combines the power of over 600 scientific studies and provides you with validated recommendations. + Get instant recommendations on the best fitting format and integration. + Evaluate and optimize brand and product integration no matter if it is a simple background placement or storyline integration, on TV or YouTube. + Know when the integration is risky for the brand s reputation. + Let the Placedise AI think about all parameter combinations and side effects. You can focus on the execution without worrying about potential problems. 10

11 Measuring the real quality & impact Placedise uses big data analytics to simulate the success of branded content based on hundreds of historic observations. + Be able to predict and measure the psychological advertising effects (= quality) of branded content and commercials. + Simulate the success of a measure even before its actual implementation. + Measure branded content and commercials impact without leaving your desk and without being a statistics expert. + Digitally automated. Within minutes. + And get some beautiful PDF reports too. Within seconds. 11

12 Increasing sales numbers Placedise provides you with the tools to include validated expert knowledge and evaluation directly into your sales process. + Offer comprehensive research insights with minimal effort. + Provide validated and optimized concepts for branded content and commercials. + Enable your media sales agents to be real branded content experts with the support of the Placedise Artificial Intelligence software. + Optimize the sales and onboarding process. + Provide recommendations on the ideal marketing mix. + Be able to present solutions and results within seconds. + Integrate Placedise with your CRM (e.g. Salesforce or ZOHO). 12

13 Test it 14 days free of charge and see for yourself! Without any obligation and subscription. If you don't like what you see, you simply do nothing and nothing else happens. chosen references Write a short at cr@placedise.com or click here 13

14 WHAT WE OFFER IN DETAIL 14

15 What we offer in detail MAIN FEATURES AND MODULES PROJECT MANAGEMENT + Manage your formats portfolio (e.g. TV Shows) at one place. + Format-Object Matching: See the best format for every advertising object (brand, product, ). + Keep your data in sync with your team. + Basic Monitoring. SALES / MARKETING + Quick Recommendations: Get instant feedback on how perfect branded content or commercials would look like for each brand. + Marketing Mix: Get detailed recommendations on the perfect marketing mix for each brand. + Project Tracking: See what is happening across the team. + Structured Data Collection: Easily gather relevant information from your client or business partner. RESEARCH + Advanced Analysis: Run detailed tests (ex-ante and ex-post) on how a specific placement or commercial performed or will perform (regarding the consumers mind). + Reporting: Get detailed reports and insights on every detail. Analytics: Compare different scenarios against each other and find the best setting for everything. MONITORING PLUS + Get detailed analytics to track team performance and usage of the different functionalities. + Watch performance over time and benchmark. WHITELABEL + You will be using the Placedise software with an exclusive look - tailored to your company. + You will still be able to use Placedise as proof for you work whenever it is useful for you. API + Activate the API for your account. + Integrate specific Placedise processes and services with your other systems like Salesforce, or ZOHO. 15

16 find the BEST marketing mix find the BEST setting do the BEST brand integration include ADVANCED market research do the BEST project management make your clients HAPPY! take sales to the NEXT LEVEL 16

17 Become Part of the Revolution! We are looking forward to hearing from you. Contact us at Discover more at Placedise GmbH Neue Amberger Strasse 39, Grafenwoehr, Germany Represented by: Jens Kuerschner, Maximilian Boehm Company Register Entry: Handelsregister B Weiden i.d.opf., HRB