Michael Antonucci. Inventionland. AmpTech. Alpha Systems (AlphaLit) Created using Resumonk - Online Resume Builder

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1 Michael Antonucci High-Tech Product Commercialization Specialist Phone: Address: Website: West Chester, PA tonucci Marketing professional highly skilled in high-tech hardware, software, service (SaaS) and device product launches, product management, and product marketing. Accomplishments include lead roles in 6 commercialization feasibility studies, 18 product/brand launches, 3 enterprise solutions launches, 5 mergers & acquisitions, and 3 startups launches. I'm ideally suited to marketing and promoting fast-paced, driven and dynamic later-stage startups and growth-stage companies. My specialty is identifying and engaging in emerging, disruptive and game-changing markets where stickiness, strong brands, and sustainability are desired. Skilled at working with cross-functional teams where innovation, collaboration, and hands-on contribution are valued in fiercely competitive markets. My next career move is to put my experience, network, and proven best-practices to work for a promising technology company that has something to prove. I'm especially interested in products and services that target college and careerreadiness within the K-12 and higher education markets. Ideal opportunities for me would include; professional development firms, K-12 curriculum providers, teacher's resources, makerspaces, and 21st-century learning environment architectural design firms specializing in education. EXPERIENCE Inventionland Education Division Launch Specialist (consultant) June Present Brought in by the CEO for my vision and expertise to publicly launch the company, brand and product portfolio for a 17 yearold private company. The focus and target market was teaching 21st century skills centered around STEM/STEAM/INNOVATION to K-12 schools. Our primary focus was to sell-through the Intermediate Unit (IU) channels in Pennsylvania and the broader Education Service Agency (ESA) markets in other states. Major achievements include: Launched estore for education products with over 200 new products Created 21st century learning curriculum, courses, kits and lesson plans AmpTech VP Marketing (consultant) Formally launched the education division & signed on 30 pilot schools Developed B2B model to train ESAs, co-train schools & certify teachers July June 2015 Developed the business plan and operating model for a highly collaborative shared work and makerspace environment in a 25,000 SF creative space. Created go-to-market strategy, branding, identity and launched the facility. Recruited the initial set of collaborating businesses, formed strategic partnerships and promoted the new collaboration center. Outfitted space with 3D Printers, plasma technologies, computers and full co-working administrative support. Major achievements include: Envisioned, Designed & launched new co-working collaboration space Brought in 7 co-working companies and 5 business partners Alpha Systems (AlphaLit) Director Marketing (consultant) Secured sponsorships that brought in 3D Printers, computers and other equipment Created marketing materials, website, and planned and executed the launch Nov July 2014 Directed the product team to refresh the company's brand, image, and product direction based on evolving market needs. Created a strong, distinguishable brand for their legal ediscovery software and services model. Created new branding and messaging elements, designed and conducted a major product launch at LegalTech to showcase the refreshed company and product direction. Major achievements include: Launched new brand at LegalTech and won Best of Show with clear branding Established key partnerships and alliances to raise Increased sales by 30% in first year, hired new product team and revised product portfolio Company division was acquired for their brand by

2 awareness LDiscovery Critical Technologies (AirVault) Interim Chief Marketing Officer (consultant) Aug Oct 2013 Performed market analysis and lead an extensive company restructuring and rebranding project that together with their excellent management team resulted in creating a new division focused on the aviation market. I created the brand strategy and go-to-market plan, executed a major company launch, created awareness and promoted the company. M ajor achievements include: Launched new brand at MRO Americas and won Honorable Mention with clear branding Established key partnerships, alliances and board of advisors Increased market share from 1% to 22% in 18 months and sales from $1M to $4M GE acquired company for its market share & brand

3 EarlyStageProducts Product Launch Specialist (consultant) Feb Aug 2010 Commercialization feasibility studies conducted on various companies high-tech computer software, hardware, and service based product offerings. Developed and utilized a methodology for identifying key markets with under-served market needs, unique positioning in highly competitive segments, defensible and actionable business plans and go-to-market strategies. Major achievements include: Refreshed the brand and positioning for Ulticom, a TELCOM switching company and was acquired by Mavenir Performed product feasibility study and market analysis for Locus Pharmaceuticals, adjusted their strategy which led to a research collaboration agreement with Novartis VoiceVerified Vice President Marketing & Co- Founder Developed Go-to-Market strategy for eprentise an Oracle E- Business suite and developed channel model that led to major Systems Integrator partnerships and substantial sales Refreshed the brand and strategy for AEX Logistics which led to major contracts with top big pharma companies Apr Feb 2008 Directed the corporate, product and channel marketing strategy and established corporate identity, brand awareness and PR in emerging data-driven voice biometric/authentication SaaS (hosted) market. Became one of the early pioneers into Identity and Access Management (IAM) using biometric methods. Executed a soft and hard (formal) company/brand/product launch in TELCO and Financial Services markets. M ajor Achievements include: Created top ranked brand within voice biometric market within 1 year displacing several companies Structured a deal with Acxiom to co-develop and co-market a voice-based identity and access management product Fujitsu Software Director Channel Marketing Secured substantial funding from Acxiom for 18 months as part of the strategic alliance Company was sold to CSIdentity based on it's early market lead in voice-based biometric authentication in telco and financial services Nov Apr 2005 Lead the transformation of Fujitsu's 13 products into a cohesive and unified product portfolio under the Fujitsu Interstage product brand. Americanized the US Marketing and Sales arm of Fujitsu Limited specializing in business process, integration and middleware software technologies. Promoted to the role of Director Channel Marketing to establish channel programs, contracts and marketing materials for developing OEM, ISV and SI channels. Pioneered the idea of Business Packs to combine technology, components & interfaces for partners to take solutions to market. Assumed the role of Director Product Marketing setting product strategy to move from a pure-play technology vendor to a solutions framework vendor. M ajor Achievements include: Received special recognition by Fujitsu in Japan for my work restructuring the company's line of middleware products Refreshed the Interstage brand that led to sales increases of roughly 75% Hewlett- Packard Director Partner Programs Changed positioning from pure-play technology company to a business solutions provider Strengthened the Interstage brand and moved into challengers quadrant in Gartner Magic Quadrant Aug Nov 2002 Recruited to build new Middleware Division by identifying acquisition targets and establishing business development and channel programs. Americanized their European-based middleware software stack. Developed product marketing strategies and promoted new middleware technologies in the US markets. Hired, trained and lead pre-sales for major accounts. Assumed a lead marketing role until HP retired the division as part of a reorganization. M ajor Achievements include: Recognized internally as one of HP's experts on middleware and called upon to give executive briefings Developed a channel strategy for the US based operations of HP's middleware division and awarded grant options as a recognition for that achievement Led an early effort to partner with software companies to grow HP's middleware product business and create OEM division Performed product and market due diligence on several companies and was instrumental in acquisition of

4 Staffware Workflow Director Product Development Bluestone Software which grew division from 29 to 2100 people in 1 year Jan July 2000 Recruited by Staffware, LTD in the United Kingdom to kickstart their US operations. Helped locate and hire the new CEO of Staffware, Americas and to grow the product team from 4 to 29 people in the US. Held various roles as company grew and needed expertise in execution. M ajor achievements include: Developed a pre-sales model to streamline product sales efforts and shorten sales cycle from 18 months to 6-9 months Re-designed product branding and positioning and raised the company's profile as the top player in the Leaders Quadrant of the Gartner Magic Quadrant for Workflow Technologies. Developed a unique developers toolkit called the Staffware Enterprise Objects Server that become the top selling product Increased sales from 640K to 2.4M in the first year, the company was acquired by TIBCO and retained the Staffware brand GE, SMS, IBM, RCA Contract Systems Engineer Jan Dec 1996 Spent roughly 5 years at GE designing, coding and implementing advanced systems on IBM mainframes. Duties included JCL coding, assembler programming, operations, application development and database architecture. Prior to that I worked on various conversions for GE when they acquired companies like RCA. Also worked with IBM on conversions of acquired technologies from Lotus Notes, Star Office and others. M ajor achievements include: Developed a medical office management application using 100% IBM software, services and equipment and was invited to brief their top clients throughout the world Developed Assembler programs to automate conversion of RCA COBOL programs as part of the merger of RCA and GE and those programs brought conversions in under budget and time Developed an advanced tracking system for AMTRAK using Assembler and JCL coding that increased data acquisition and analysis by a factor of 10 Developed an Assembler based program to automate hospital billing systems for Shared Medical Systems that increased batch processing times by a factor of 10. EDUCATION Computer Learning Center Associate, Computer Programming Achieved a 4.03 GPA, graduated early and tutored other students. Pennsylvania State University BS, Business Management Minor in Agriculture and Forestry, internship at Agway, Racquetball coach, involved in various clubs and activities SKILLS Product Commercialization, Product Marketing, Product Launch, Product Feasibility Studies, Market Analysis, Go-to-Market Strategies, Business Development, Market Development, Communications, Promotions, Awareness Creation, New Market Development, Project Management, Databases, Website Development, Branding, Messaging, Marketing, Business Plan Development, Advertising, Social Media, ecommerce, K-12 Education, Curriculum, 21st Century Skills, 3D Printers, Makerspaces, Microsoft Office, Adobe, InDesign, Illustrator, PowerPoint, Excel, WORD, Keynote, Pages, Google, Google Apps, Google Docs, Smartsheet, mindmaps, software development. VOLUNTEERINGS Boy Scouts of America Building character in young boys to prepare them for life and careers

5 Advised the Board on marketing, fundraising, sponsorships and alliances with local businesses. Introduced a new Innovation program to scouts summer camp to teach 21st century skills including 3D Printing, laser cutting, materials usage, inventing, making and storytelling. Conducted shark tank style product pitches and trained summer staff to teach 21st century STEM/STEAM and project-based learning skills to scouts. Identified and secured sponsors to provide equipment, training, supplies, 3D Printers, and laser cutters. Designed and built an innovation hut for the camp. AMERIKIDS Teaching young girls to sing, dance, perform and do community service Refreshed the 30 year old organization's branding, website, and messaging to help promote and grow membership. Formed a new Board and served on the Board to advise in matters of marketing, promoting and advertising. Resident Theater Company Promote music and arts in Chester County, PA Helped the Artistic Director and founder to do early promotion, create a local presence, and get new members. Arranged for schools to send their students to local performances and to help spread the word. Girl Scouts of America Promote healthy life styles and self- worth in young girls Helped organize events and special projects to teach girls to design, make and showcase their ideas. Hosted functions, provided tools equipment and workshops for working on requirements for badges