HOW TO CREATE & MANAGE PROMOTIONS ON EBAY POSTAGE DISCOUNTS

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1 HOW TO CREATE & MANAGE PROMOTIONS ON EBAY POSTAGE DISCOUNTS Create and manage special offers to bolster the attractiveness of your listing, increase customer loyalty and increase sales on ebay.

2 WANT TO SELL MORE? When online shoppers have more retail options at their fingertips, buyer promotions can help you set your items apart. A compelling discount offer can mean more sales and larger average order sizes. This tutorial will show you how to set up offers that will appeal to your buyers. Promotions help you: Increase order size and revenue Merchandise inventory Gain marketing exposure Lower postage costs Promotions help your buyers: Easily discover items to purchase Find accessories and related items Lower postage costs per item Benefit from special savings

3 BUYER EXPERIENCE Learn how to create an engaging buyer experience by leveraging key on-site placements to promote offers. During the buyer flow, buyers see the actions they need to take to qualify for discounts and are alerted when there are additional offers and savings.

4 VIEW ITEM PAGE Your promotion is displayed prominently at the top of the page. Some of the items that are part of your promotion will show in the module below your primary item. This is to help direct buyers to your offer page.

5 SHOPPING CART AND CHECKOUT ebay shopping cart Your buyers will see available offers in their shopping cart, and the actions they need to take to release the discount. When buyers meet the conditions of the offer, in-cart messaging confirms that the offer will be applied and shows the total discount.

6 OFFER PAGE Your offers page showcases all of your inventory chosen for the promotion. Buyers can filter through the items using keywords, categories, and item attributes.

7 ALL OFFERS PAGE All your promotions on one page When buyers click the see all offers link they are taken to an automatically generated seller offers page featuring all active promotions with additional links to your ebay Store and popular items.

8 GETTING STARTED Accessing Promotions Manager To access your Promotions Manager dashboard, go to My ebay > Seller Tools > Promotions Manager via the Seller Tools module Sellers without a Seller Tools shortcut can access Promotions manager by going to My ebay > Account > Marketing Tools. On the Marketing Tools left-hand navigation pane there is a link to Promotions Manager.

9 POSTAGE DISCOUNTS Example offers Free Standard Postage on orders over $55 Free Standard Postage when you by 2 or more Tips for creating successful postage discount offers: Set thresholds slightly above your average order size or average order value to encourage buyers to spend more to get upgraded postage If you ve set up a promotional postage rule that provides conditional free postage and your listings allow for combined postage rules, ebay promotions will automatically promote all of those items on a new conditional free postage offer page When this is enabled, qualifying items will automatically appear on this page and they will also have links enabled on key shopping pages to drive traffic to this offer page

10 POSTAGE DISCOUNTS Step 1 Setting up promotional postage rules From my ebay choose Account then select Site Preferences Select Edit under Offer promotional postage discounts

11 POSTAGE DISCOUNTS Step 2 Selecting the rules Select Edit under Offer Promotional Postage Select Promotional postage rule and press Next Save your Promotional postage rule

12 POSTAGE DISCOUNTS Step 3 Bulk editing listings to add Promotional postage In my ebay click on Active listings and select Edit Click the checkbox in the top left corner of the table to make sure all listings are selected Click the Edit button and then select the domestic Postage option or Postage policy For the Promotional postage discount grouping select Add to all and Save and close Click Submit changes

13 PROMOTIONS DASHBOARD Manage your offers Click on View to see your offer details With items in the 'More' drop-down you can edit, copy, delete, put on hold, or resume offers. (Options will vary depending on offer status) When editing offers: You may edit any field on offers in Draft or Scheduled status You may edit Offer Title, Offer End Date and Selected SKUs for any offers which are Active or On Hold Tips: Manage your view with tabs and a drop-down menu of offer types Click on the help button column header definitions To view the campaign URL from the dashboard, click 'More' then 'view targeted offer URL.

14 REPORTS DASHBOARD Track your offers Use the search box to quickly find offers Filter by offer type and status Download a spreadsheet of the report

15 PROMOTIONS DISPLAY LOGIC Items which qualify for multiple offers, will be promoted to the buyer on the View Item and Cart pages listed below. Codeless vouchers always take precedence for the buyers who have recently clicked on the voucher URL. View Item Page Cart Un-met offers only 1. Codeless vouchers - Time ending soonest 1. Codeless vouchers - Time ending soonest 2. Order discounts - Time ending soonest 2. Order discounts - Time ending soonest 3. Accessory discounts - Primary SKUs only 4. Sale events - Priority - Time ending soonest 3. Postage discounts 4. Sale events -Time ending soonest 5. Postage discounts