Cover -1. A mall is too small for an idea this big

Transcription

1 Cover -1 A mall is too small for an idea this big

2 02 03 Presenting the most inspirational mall of Prestige Group The Forum Shantiniketan. South India s biggest real estate developer, Prestige Group has more than 191 completed projects, spanning an area of over 64 million square feet. With 65 more projects in the pipeline. Prestige Group is known for excellence in residential, commercial, hospitality, and retail projects. Their retail project, Forum, was begun in 2004, with 70 retail partners. In a short time, we have grown this number to more than 1,000. Forum currently is in 6 cities, occupies over 5 million square feet in retail space, and hosts 60 million guests in a year. A Timeline of Excellence in Retail

3 04 05 What is Forum Shantiniketan all about? People today look for more unique experiences, to spend their energy, their time, and their money. Malls are becoming more and more faceless and impersonal. Street shopping is humdrum. The city, with its crowds, is a lonely place. Forum Shantiniketan envisions bringing people together. Where they get to meet, interact, share experiences and creative ideas. A place where our visitors will have the opportunity to fulfil all their needs - more than just shop, eat or watch a movie. Live theatres, music, reading, listening to path breaking technology happenings or just a space to unwind, play or keep fit. Everything to make ones dreams come true. It s a way of energising the community, inspiring them to come together, and interact with a vibrant living space.

4 06 07 Experiences at Forum Shantiniketan. Larger than life experiences. As you shop. Pixels - Eating, Bit by Bit The Cloud - Spaces for Events and Life The Network - Where Expressions are Valued In-Cube Tomorrow - The Idea Match Terrabite - Defragment Eating The Town Square A central meeting point Events For higher engagement Pop-Ups For the feeling of something new Installations For exposure to art and culture stores 20+ F&B experiences 600 seater food court 10 screen multiplex 272 seat auditorium Hypermarket, Department Store, FEC Sports Arena, Performance Theatre

5 08 09 Architecture: Designed with nature in mind. We re looking at a wide open canvas, beyond the four walls of mall design. Our design plan brings in the outdoors, so, the ceiling of the mall allows a view of the trees. We are looking at a sustainable, green mall concept. Resulting in many open spaces, with impeccable landscaping to bring back green spaces to people s lives. With the future in mind.

6 10 11 More than a mall. A 3-storey microbrewery, an amphitheatre built to host engaging performances from all over the world. Flexi and broadcast walls for installations and multi-media projections - the likes of which are rarely seen. Engaging the youth Forum Shantiniketan will feature opportunities and performances to engage and entice the young. From activity centres to volunteering, the plans are to provide a platform for self-expression. Where brands can be interactive Forum Shantiniketan invites brands to connect and engage with people, through touch screen interactive experiences. Partners. Not tenants. We offer our partners a clear value proposition, evolved from consumer insights, local dynamics and relevant people traffic analysis. We focus on the shoppers from the Shantiniketan office and residential complexes, ensuring that our partner-brands get the exposure they deserve. Getting the consumers in We have world class way finding and directional signage system, added to the intelligent planning of the various offerings. Our knowledge and experience in understanding consumer behaviour helps us making sure their needs and your offerings are in sync. The right crowd Our strategic operational and planning investments are targeted at converting walk-ins in to customers. And we work with business owners to make that happen consistently. Welcome to the future Much of our efforts have to do with graduating from current mall management practices which do not go beyond tenant mix, retailer economics and mall upkeep. Our planning extends in to materials used, client psychographics, shopper trends, communication strategies and more. We focus on ensuring that people spend more time at the mall, and therefore more money too. We will continuously review our own commercial planning, operational efficiency, management of individual mall elements and assets, with special attention to the interaction of these assets with prospective customers. Forum Shantiniketan, will be the first and one of its kind mall a space imagined and executed like never before. We like to call it Mall 2.0. Perfect for retailers who want to move in to the future.come see it to believe it. Welcome to India s first people mall.

7 12 back cover Prestige Estates Projects Ltd Prestige Posiedon, 139, Residency Road Bangalore For queries contact: Pallavi Jayaprakash Mob: