Prepared by DR. Mulyaningrum Page 1

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1 FORMAT OF ASSIGNMENT ENTREPRENEURSHIP AND BUSINESS PLAN EMJ 464 I. FORMAT OF BUSINESS PLAN PRESENTATION Power point format Duration: 30 minutes Content: IN BRIEFLY 1. Title 2. Description of Opportunity 3. Business Concept 4. Industry Overview 5. Target Market 6. Competitive Advantage 7. Business Model and Economics 8. Team and Offering 9. Video clip/movie that related to the TITLE II. FORMAT OF BUSINESS PLAN FULL PAPER Word Style and Font Size: all texts must be 1.5 spaced. The recommended font size in body text is 12 point regular. The font size is 12 point bold for section title and 11 point bold for subsection title. The recommended font is Times New Roman in all cases. Title Area: the paper title is to appear in boldface capital letters, centered at the top of the first page. The recommended font size for the paper title is 16 point. The name(s) of the author(s) should appear below the title. The font size is 12 point Times New Roman (Bold). Headings: major headings should be numbered (except References) and appear in boldface capital letters and left justified. Secondary headings should be numbered, left aligned and in boldface letters. Tertiary headings (if they cannot be avoided) should be left aligned and in boldface letters. Paragraph: the first line of any paragraph should be indented by 0.5 cm. Do not leave extra spaces for paragraph separation unless needed for even spacing of a page content. Spacing for Headings, subheadings etc. Leave spacing of 12 points and 6 points before and after each heading. Leave spacing of 6 points each before and after all other type of headings. Equations: Equations should be centered, e.g., C 1 2 log 1 P 2 2 Prepared by DR. Mulyaningrum Page 1

2 It is recommended to have labeling of only those equations that are referenced in the paper (as, for example, equation (1)). Place the equation number in bracket and put along the right margin. Figures and Tables: all figures and tables must be referred to in the paper. They must be numbered and have captions. An example is Fig. 1 and Table 1. Figure captions (center justified) should be placed after the figure, and Table captions (center justified) should be placed before the Table starts. Figures and tables should be of high quality and placed at the top of the respective page if possible. Color and halftone illustrations must be such that they are acceptable when printed in black and white. Placement of figures and tables should normally be after their first citation in the text. Fig. 1. Linear, time-invariant system with impulse response h(t). Table 1. Deflections at various loads. Load Deflection References: References should be numbered in order of appearance in the paper. Use 11 size fonts in listing the references. Reference should be referred to in the main text by the respective reference number enclosed by square brackets (e.g., [1,3]). Please follow the reference styles shown under REFERENCES section. References [1] A. B. Author, Title of Book, ABC Press, [2] A. B. Author and C. Author, Title of journal paper, Journal, vol. 1, no. 3, pp , Jan [3] A. B. Author, C. Author, and D. E. Author, Title of conference paper, in Proc. ICOM 2001, Kuala Lumpur, Malaysia, pp , Feb [4] Prepared by DR. Mulyaningrum Page 2

3 III. CONTENT OF FULL PAPER: Formal plan for external usually: 25 to 45 pages long, INCLUDING executive summary. 1. Title page 2. Acknowledgement 3. Table of content A. Executive Summary: The executive summary is a short overview of the entire business plan It provides a busy reader with everything that needs to be known about the new venture s distinctive nature. An executive summary shouldn t exceed two single-spaced pages. B. Industry Analysis: This section should begin by describing the industry the business will enter in terms of its size, growth rate, and sales projections. Items to include in this section: Industry size, growth rate, and sales projections Industry structure Nature of participants Key success factors Industry trends Long-term prospects C. Company Description: This section begins with a general description of the company. Items to include in this section: Company description Company history Mission statement Products and services Current status Legal status and ownership Key partnerships (if any) D. Market Analysis: The market analysis breaks the industry into segments and zeros in on the specific segment (or target market) to which the firm will try to appeal. Items to include in this section: Market segmentation and target market selection Buyer behavior Competitor analysis Prepared by DR. Mulyaningrum Page 3

4 E. The Economics of the Business: This section addresses the basic logic of how profits are earned in the business and how many units of a business s profits must be sold for the business to break even and then start earning a profit. Items to include in this section: Revenue drivers and profit margins Fixed and variable costs Operating leverage and its implications Start-up costs Break-even chart and calculations F. Marketing Plan: The marketing plan focuses on how the business will market and sell its product or service. Items to include in this section: Overall marketing strategy Product, price, promotions, and distribution Sales process (or Cycle) Sales tactics G. Design and Development Plan: If you re developing a completely new product or service, you need to include a section in your business plan that focuses on the status of your development efforts. Items to include in this section: Development status and tasks Challenges and risks Projected development costs Proprietary issues (patents, trademarks, copyrights, licenses, brand names) H. Operations Plan: Outlines how your business will be run and how your product or service will be produced. A useful way to illustrate how your business will be run is to describe it in terms of back stage (unseen to the customer) and front stage (seen by the customer) activities. Items to include in this section: General approach to operations Business location Facilities and equipment I. Management Team and Company Structure: The management team of a new venture typically consists of the founder or founders and a handful of key management personnel. Items to include in this section: Management team Board of directors Board of advisers Company structure Prepared by DR. Mulyaningrum Page 4

5 J. Overall Schedule: A schedule should be prepared that shows the major events required to launch the business. The schedule should be in the format of milestones critical to the business s success. Examples of milestones/schedule: Incorporating the venture Completion of prototypes Rental of facilities Obtaining critical financing Starting production Obtaining the first sale K. Financial Projections: The final section of a business plan presents a firm s pro forma (or projected) financial projections. Items to include in this section: Sources and uses of funds statement Assumptions sheet Pro forma income statements Pro forma balance sheets Pro forma cash flows Ratio analysis Prepared by DR. Mulyaningrum Page 5