FEATURED SHOP: BRIDGEVILLE AUTOMOTIVE

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1 7/2/2008 Page 1 of 5 Wishing you and yours a blesssed and joyous Christmas. My sincere thanks for your patronage, and for your trust. John P " Cactus Jack " Wisniewski What's New at Mitchell? Aftermarket Fixes in OnDemand Live Mitchell has added this feature to the web version of repair, OnDemand Live. Aftermarket tips can be submitted by your techs. All tips will be verified prior to publishing. Transporter Forget the typing.. Transporter will pull over your customer information AND History into your Manager program. Not only will you " hit the ground running" you'll be able to use Service Intelligence - immediately! Service Intelligence- ( SI ) This may be your single most effective tool to increase your Preventative Maintenance sales. Remember, PM sales are not only time effective, they are more profitable, and require no diagnostic time. Works with Shop Key, RO Writer, Alldata, NAPA Tracs and about 2 dozen more. Sold through Mitchell, and will NOT work with current version beta version of Shop Stream. Customer Retention Marketing ( CRM ) Effectively Market your selected customers with postcards, or based follow up. Customized promotions. NO additional cost for mailing or artwork. NO additional costs or fees. Will NOT work with the Beta version of Shop Stream. Database Protection Why worry about your backup? One time fee of just $ will secure your backup offsite. NO monthly fees. FREE with all new subscriptions to Manager. FEATURED SHOP: BRIDGEVILLE AUTOMOTIVE Owner, Jim Altvater, has been a Mitchell customer since 1993, beginning with repair and estimating, and then adding Manager, CRM and Service Intelligence. When asked if he would share his thoughts with Mitchell, Jim, graciously obliged. Thanks, Jim, for putting your trust in Mitchell. We wish you continued success.

2 7/2/2008 Page 2 of 5 BRIDGEVILLE AUTOMOTIVE 2000 PAINTER'S RUN RD PITTSBURGH, PA /27/07 Dear Mitchell! We have been using Mitchell Repair and Estimating software for 14 years now and have been very satisfied with it's performance. It's great to have updated information at our fingertips. We purchased Manager software 3 years ago, but due to my insane work schedule and my lack of confidence in "trusting" the computer to perform all the business tasks that I was doing by hand we failed to implement its use. I discussed this issue with my local Mitchell representative Jack Wisniewski, who urged me to begin using the program. I was still reluctant to set up and use it myself, being more comfortable doing things my way. After seeing my inability to get started Jack and I discussed me hiring an office manager/service writer. He even offered to send me a few prospective candidates. We hired one of his applicants 18 months ago and went to work using Manager. After only 1 week, the improvement in our shop productivity, sales, and overall flow of work was unbelievable. All reports. sales stats, invoices and customer histories were just a touch of a button away. Needless to say, the change has been amazing. Upon seeing the impact that Manager had made, I talked to Jack about adding Customer Retention Marketing. I can say that since CRM, our customer loyalty has improved greatly. Loyal customers spend an average of 3 times as much as new customers and you spend no money to get them in.the door. Now we are in front of customers regularly by the use of CRM postcards and the response has been huge! CRM alone has increased our business sales by 15%--it's amazing bow much money a customer is willing to spend with just a small coupon discount or how many people return for recommended maintenance work because of a simple postcard. We just added Service Intelligence 3 months ago and as usual, I was pleasantly surprised at the difference its made already. I always thought that we did a good job of performing maintenance checks on an vehicles in our shop, but with the SI vehicle report sheets we can guarantee a consistent level of checks every time. My techs know what expect of their PM checks and we can use the report as a selling tool at the point of sale to schedule appointments for future service needs. The response we have received from our customers thus tar has been all positive. They like the fact that we are tracking theft vehicle's service needs and we give them a report that they can see in black & white of what the next service may be. I am certain that SI will enable us to move our business to the next level of service. We are currently looking into Mitchell's web hosting service for our company website. We need a more professional, informative better designed website and I would like to see what Mitchell has to offer. Overall, Mitchell has been a supportive business partner, helping us to grow our business and strengthen our foothold in the ever changing Auto Service Industry. Sincerely Jim Altvater Owner

3 7/2/2008 Page 3 of 5 Ho Ho Holiday Specials (for a very prosperous New Year) Just in time for the end of year savings! Promotion pricing good now through December Cactus Jack's Holiday Cheer Thinking about a new we - i - d - e screen monitor? ( Perfect for SI and Manager ) Or maybe you're ready to go multi-user? Wish you had a new color printer, or ready for a faster processor or laptop for the shop? Great Dell products, at holiday special prices, can be yours with special lease pricing. AND you can RENEW your software or wrap in any new Mitchell program. Enjoy the savings from Dell and s-t-r-e-t-c-h your payments over 3 or 5 years. Gimme a call for pricing. Want to add Manager, but need to transfer your current customer database? 40 % off list for Mitchell's Transporter Ready to unleash the power of Manager, just not looking forward to entering all the customer info? We've got you covered! Transporter not only pulls over your current customer database and history too. Discounts for Manager and Teamworks orders. Competitive upgrade.. Move to Mitchell for as little at $ 99 per month, for the first 90 days and then as low as $ 129 per month for the rest of the year.switch to Mitchell ( DVD or Web ) and enjoy a low monthly fee for the first 90 days. OnDemand and Repair, or Teamworks.Alldata and IdentiFix customers - move to Mitchell and enjoy the upgrade savings! Teamworks for Schools Special Pricing Up to 20 users Repair, Estimator, and Manager, for tomorrow's technicians, service managers, and owners. DVD or Web! Expired Subscription? Renew and Save No activation fee - As low as $ 129 per month. Expired ShopKey customers can also renew to Mitchell for as low as $ 129 per month! Six month CRM subscription Tempted to try CRM, but concerned about the commitment? You can try CRM for a special 6 month pricing. This subscription auto-renews to month-to-month contract. CALL ME FOR THE VERY BEST SAVINGS TOLL FREE LOCAL FAX Dear Mitchell Man. Dear Mitchell Man. Can Service Intelligence work with my RO Writer? You betcha! SI can work with Alldata, Napa Tracs, Snop Key, and about 20 others. SI uses a very sophisticated word recognition, to search your customer's history and compare to service intervals. Dear Mitchell Man. I'm getting DSL next month. Should I switch to the web? If you like having access on 5 computers ( 3 at any one time ) and have Internet Explorer 6 or newer, the web version, or OnDemand Live, is a great choice for you. A big advantage to the Live version is access to aftermarket tips. This feature makes it possible for shop owners and techs to post repair tips online. Dear Mitchell Man. How can I get Mode 6 information? Mode 6 diagnostics are now available with OnDemand web or DVD! Dear Mitchell Man. I've been hearing a lot about CRM, and how it can drive more business and profits. But I have plenty of customers, and I'm plenty busy. Why should I spend money for CRM? Being busy is great. Being busy and profitable is better. CRM department will work with you to

4 7/2/2008 Page 4 of 5 choose the postcards and clients to market. CRM has a track record 20 to 1 returns. Open the CRM icon from your Manager, and check out the reports. More info is on my website too. Dear Mitchell Man. I need a new computer. What kind should I get to run my Mitchell Teamworks? Start with a business class machine, such as Dell or Gateway. Avoid Vista software whenever possible. A fast processor is more important than a large hard drive, and if you will be using the DVD version of OnDemand, stick with a high speed DVD drive, instead of a combo drive. If you do not have high speed internet, be sure to get a flash drive for your USB port, to use as backup. The full specs are on my website at Floppy drive ( either internal or external ) is required to load Manager, as well as the DVD versions of OnDemand and Estimator to your hard drive. Dear Mitchell Man. I use Manager now, and have another customer marketing program. Why would I need to buy SI? Check your reports, to see if your current marketing program is really working. Open REPORTS, look for Selected Monthly Sales Summary to compare customer / RO counts to last year. Merry Christmas Crossword The first three correct entries will win a new Color Printer Or 1 GB Flash Drive. A great addition for your office or home. Fax your crossword to me at Check out the insert! Good luck & Have fun! PS: Crossword Puzzle (and answers ) are on my website Get your completed puzzle in quickly, and let " Santa" bring you a new color printer PA Inspection Books Holiday Special Save $ $ Beat the price increase scheduled for Feb 1, 2008 Order online, and we pay shipping! Buy 3 or more for just $ each, through Jan 30 Manager / Manager Plus Customers... Considering a program to generate your Inspection Records? CompuSpections has been designing an interface that is expected to work with Manager and Manager Plus, and will : Scan and decode the VIN info Generate and track your inspection stickers Update / import to Manager Print your inspection records More info can be found on my website Check frequently for updates at: or call me

5 7/2/2008 Page 5 of 5 Forward Toll Free Local This was sent to mitchelljw@aol.com, by mitchelljw@aol.com Update Profile/ Address Instant removal with SafeUnsubscribe Privacy Policy. Marketing by NHBA Freedom Home Ventures With FHV Corporate Headquarters in Pttsburgh PA In Oak Harbor: PMB SR 20 Oak Harbor WA 98277