Certified International Trade Marketing Specialist (CITMS)

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1 Certified Trade Marketing Specialist (CITMS) Certified Trade Marketing Specialist (CITMS) Recognize the demands of international consumers to sell and market goods/services in the global marketplace. Analyze the export/import industry by researching current trends in global exporting, know how to properly price goods in an international market, understand the distribution challenges with foreign trade and recognize how small businesses can compete with large corporations in today s market. Develop an understanding of cultural diversity and the impact on international business. Examine the differences between global and domestic marketing and learn to solve practical problems when entering the global marketplace by applying modern principles of strategy and marketing. Demonstrate the ability to design a research strategy and construct marketing survey tools for use in the global environment. Analyze case studies that demonstrate issues and concerns when successfully participating in international trade and develop marketing plans to promote brands with defined marketing goals and strategies. The person seeking this professional certification will receive an in-depth knowledge of international marketing and strategies that is a benefit in the competitive import/export industry. Certification: Senior Experienced Certification Examination: Four Hour Proctored Examination Certified Trade Marketing Specialist (CITMS) Exam Cost: $ What is the process for taking this exam? 1) Participate in Preparation Training /or/ Study Knowledge Requirements 2) Locate a Proctor 3) Fill Out Test Site Application 4) Make Exam Payment 5) Prepare for Exam Page 1 of 6

2 After Successfully Passing Your (CITMS) Exam The requirements for keeping your certification current are earning (10) ten Continuing Education Units (CEU s / CEUs) before your Certification Expiration date. You must complete (10) ten Continuing Education Units (CEU s / CEUs) every Five (5) years. Knowledge Requirements: The following topics are defined as within this body of knowledge and are reflected in the knowledge assessment requirements stated for this certification. A person holding this certification will have satisfactorily passed an examination that demonstrates a high degree of knowledge of these topics and knowledge requirements. Industry Standard: Demonstrate basic knowledge and usage of international trade principles, concepts and processes. Specialized Marketing Topics General Marketing Concepts Marketing Research Knowledge Demonstrated To understand the purpose and mechanics of marketing and how marketing as a discipline fits into the organization s strategic planning process. To know the terms, concepts and practices used in modern business as they relate to global marketing. To know the differences between international marketing and domestic marketing. To understand the fundamentals of marketing research. To be able to design a research strategy and be able to construct a marketing survey instrument for use in the global environment. Page 2 of 6

3 Environmental Analysis in the Global Village Assessing Global Market Opportunities: Determining Marketing Potential Global Market Strategies Monitoring and Control Global Marketing 4 P s Marketing Mix decisions in a global economy To be able to analyze the forces that shape a firm s marketing strategy. To know how country culture impacts marketing decisions. To have knowledge of how to analyze a company s marketing potential with a focus toward global opportunities. to be able to determine if a product has potential in a specific foreign market. To know the various global market strategies that can be used to meet market needs. To know how to establish marketing objectives, measure results (monitoring marketing activities) and control activities. To know how to determine the price, place, product and promotion for a product or service for international markets. To know how to develop a complete marketing plan, including marketing research instrument (survey), marketing mix decisions, marketing strategies and implementation strategies. Page 3 of 6

4 Additional Specialized Marketing Topic The Core Concept of The Individual and Group Dynamics of The Impact of on Business Globalization and Cultural factors and Values impacting Global Trade Cultural Specifics Cultural Divide Managing Cross- Effectiveness Knowledge Demonstrated To understand the roots of culture. To know the dynamics of individual and group culture. To understand the concept of culture and its impact on international trade. To know various major cultural differences around the world and how they influence global marketing. To understand the impact of globalization on the concept of culture. To be able to identify the cultural elements that are most likely to impact trade. To be able to analyze the cultural forces that shape a firm s marketing strategy. Page 4 of 6

5 Topic Trade Terminology Trade Documentation Expansion of the firm to international markets Analysis of product import/export potential Market Research Establishing pricing for international markets Finance Tools Distribution Knowledge Demonstrated To understand the terminology and usage of terminology used in the import/export of goods and services, including Incoterms 2010 To demonstrate an understanding of the documents used in import/export and their usage. To understand the documentation needs of general goods being imported or exported. To know how to determine if a firm should expand their effort to include import/export markets. To be capable of analyzing the import/export potential of a product or service. To understand the mechanics of primary market research: to be able to build a market survey instrument for import/export use. To know how to use secondary market research to make import/export decisions. To possess a basic knowledge of the principles of setting a product s price in a foreign market. Be capable of using the various financial tools, including letters of credit and other forms of payment and credit terms, used in international trade. Be able to assess and utilize all elements of the international distribution environment as needed to Page 5 of 6

6 facilitate international trade. Business Resources Possess basic knowledge about the various organizations and other sources available to assist individuals and organizations in their efforts to import/export goods and services. Page 6 of 6