INTRODUCTION. Twitter is a great place to connect with influencers in your market and network with leaders in your niche and all over the world.

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2 INTRODUCTION Twitter is one of the most popular social media sites in the world and is much more than a place where you can connect to friends and family. As an open network by default Twitter is one of the best places online for you to grow your network. Twitter is a great place to connect with influencers in your market and network with leaders in your niche and all over the world. Twitter is so incredibly popular largely because of its simplicity. Rather than having to set up detailed profiles, or post lengthy updates on your account, you can quickly tweet out 140 character updates, leaving you plenty of time to focus on growing your business while still taking advantage of the massive potential of Twitter. There are many ways to go about growing a strong following on Twitter. You can incorporate your existing contacts from your address book, join Twitter based community directory sites, and even look for new contacts by simply following people in your market.

3 Are you wondering how to set up effective, high performance marketing campaigns with Twitter that will skyrocket your income and maximize your exposure? It all begins with setting up an optimized Twitter account that is designed to build brand awareness and truly connect with your target audience. OPTIMIZING FOR TWITTER SUCCESS It all begins with your twitter profile, since your profile is the place where potential followers go to learn more about you, and to see what type of content you have to offer. Your profile is a simple one page outline that includes a short bio, and your website URL. You will want to optimize your Twitter account so that those visiting your profile page are motivated to follow you. A great way to grow your tribe and motivate people to follow you is by including a direct URL in your bio to a page on your website that offers powerful, free content. While many marketers attempt to utilize this area to secure customers, the most effective campaigns begin with establishing yourself within your market, and you do that by offering quality, free incentives.

4 You should design a landing page exclusively for those coming from Twitter. This will give you the opportunity to personalize their experience and to connect with them on a deeper level. Present yourself in a genuine and friendly way and offer something useful and informative based around your niche. A picture of your face is what I recommend. Twitter is primarily a social network and people frequent the community to learn more about others who share their interests and passions. People generally do not go to Twitter to buy products or sign up for service offers, so to maximize your income and stand out in the marketplace I recommend capturing your followers as leads and then converting them into customers via and DM follow up; will talk about a unique DM tool and strategy soon. GROWING YOUR TWITTER NETWORK

5 It's far easier to establish a following within Twitter when you have a funnel for your Twitter followers to go through. When you have established a website, blog, or landing page and you have somewhere to capture your followers to it gets a whole lot easier to achieve ongoing success with Twitter. This is because your Twitter followers grow your list, and engaging with your list helps grow your engagement on Twitter. The more relevant Twitter followers you gain the more influence you will have to create profitable opportunities online. Having plenty of relevant and engaged followers will make it much easier to sell your own products and services, and will also make it more likely that other people will approach you with profitable opportunities as well. There are many tools out there to grow your Twitter network fast. The one I find most effective is the Tweepsmap Grow Community. The Tweepsmap tool is attractive in that it allows you to define powerful criteria as to the type of accounts and location you want to grow your account into. Another one you may want to look into is Grow My Twitter Network services from Sprout Followers. Another resource I recommend is this article I wrote with 75 Powerful Tips for Getting More Followers.

6 CONVERT YOUR FOLLOWERS INTO SUBSCRIBERS To capture your followers as subscribers set up a simple landing page that offers a compelling incentive to those who visit. This could be a special report, an delivered ecourse, or a special video, to name just a few. Your subscribers will receive instant access to your incentive offer once they confirm their requests to subscribe to your list. The next step is to build relationships with your subscribers, and you do this by following up with additional free content and resources via . A smart practice is to avoid sending out promo offers right away and instead to first focus on creating rapport and connecting with your audience. People need to trust you and see you as a viable source for quality information if you want to maximize your conversions and profits. Building trust and proving that you can deliver quality information takes time but if you can

7 deliver results before ever recommending a product or service when you do make that recommendation it will be far more effective. If you aren't able to create your own content offers, consider outsourcing or hiring a writer to develop a high quality offers (such as an ebook) that you can give to your new subscribers when they join your list. Make sure that you include a direct link to your new squeeze page right on your Twitter profile account, and once you've established a following, start posting updates on your website so that you can begin directing traffic there. Make sure your opt-in form appears on every page of your site, and if you really want to save time and money, consider launching a self-hosted WordPress blog. Not only are they exceptionally easy to launch (you can get a WordPress website up and running in about 10 minutes) they also make it easy to build pages and posts within a visual editor that is very similar to Microsoft Word. Tip: An opt-in box should appear prominently on your website and be visible on every page of your website.

8 HOOTSUITE WEB BASED TWITTER MANAGEMENT Hootsuite is the best way to manage multiple Twitter and social media accounts from your web browser. Hootsuite brands their tool as The Professional Twitter Client and they offer several powerful features to back up this claim. Tweet Scheduling is probably my favorite feature of HootSuite. To schedule a tweet simply click Send Later, choose the time and date you want your tweet to be sent, click Schedule and viola! Your tweet will be scheduled and kept in the pending tweets queue. Hootsuite offers integration of Twitter, Facebook (Pages and Profiles), LinkedIn, Ping.fm, Foursquare, and Wordpress.com (beta).

9 TWEEPSMAP TWITTER ANALYTICS AND ENGAGEMENT Tweepsmap is another awesome Twitter tool. It is really an end to end platform where its great analytics actually drives publishing, DM and engagement. You can grow your community in a targeted fashion, publish, tweet and retweet with their PIPELINE or PowerSchedule, DM to a sub-segment of your followers in a personalized yet automated way, and then analyze the results with great analytics.

10 Tweepsmap s Twitter scheduler offers two modes: PowerSchedule where you have control over each individual tweet/retweet date and time, and PIPELINE mode allowing you to build streams of content,say by location or type) and have it play for as long as you want; Tweepsmap calls it the Autopilot of publishing. I built a comprehensive calendar including photos with their Twitter Scheduler. ENGAGING YOUR FOLLOWERS USING CUSTOM DM S Sending personalized DMs is the best way to get great results with a DM campaign. However this is highly inefficient to on a one by one manual basis. Luckily the Tweepsmap is able to do plenty of the heavy lifting for you. It

11 allows you to sort your followers by criteria you define and send them a personalized yet automated DM. You write an interesting and relevant DM, select the type of followers you want it to go to (say by location, gender, profession or other criteria), and Tweepsmap will do the rest. You have just elevated your marketing game from a generic shot gun approach to an intelligent, targeted and personalized one. Reach out to your followers with something original and relevant, even if it s a short report or mini-product. The more relevant the content you offer is the better your chances are of getting your visitors to convert as subscribers to your list. Just like with every other social community, your marketing campaign needs to be tweaked and offered in a slightly very different format that caters to their desire to network with other like-minded individuals. This means that you want to make sure your automated DM message, as well as every tweet you broadcast is seemingly written for the benefit of the reader, rather than direct advertisements. Posting entertaining and useful tweets is an important part of successfully building your online business with twitter, however you want to focus on

12 spending your time wisely and ensuring that each tweet is productive in helping you further your brand. This is where twitter link bait comes into play. Rather than posting a link to a direct news story, post a summary of it on your blog and direct people to your page in order to read the message you are broadcasting. This is a passive aggressive marketing tactic that works very well within twitter, because rather than directly trying to sell to your following base, you are simply posting about something you found interesting, useful or entertaining. Once you have them on your blog, they ll likely explore your website and if you ve done your job of developing relationships with your following base and staying active within the twitter community, it will be a lot easier to convince them to subscribe to your newsletter or purchase your products. Show people that you are interested in getting to know them, what they are interested in, what they are looking for.

13 Focus on giving more than receiving and you will quickly discover just how effective twitter can be in helping you further your brand and building your online business. By answering questions and providing help, tips or advice on questions that people have, you can establish yourself as a credible source for information within your niche market, quickly and easily. TWEET & TWEET OFTEN! When it comes to writing tweets, don t spend a lot of time worrying about whether it s creative enough, witty enough, or interesting enough. Once you have become an active member of the twitter community, you ll find it easier to think of entertaining and useful tweets, and will also be able to respond to ongoing discussions from those you follow and who follow you. For now, post whatever s on your mind. Working on a website? Post about

14 it. Perhaps you ve found an interesting website or news story, post about it. The idea is to simply post enough so that you become comfortable with the twitter system, and more importantly, so that your profile page shows activity before you start inviting people to follow you. Once you ve posted your first tweet, it s time to start following people on twitter, so that you can build up your twitter presence, and encourage people to follow you in return. Don t just sign up and blast out ads every few minutes expecting to achieve anything but annoying those on your list. Take the time to talk to people individually by directing messages to specific people, post useful information or links to free products and resources that people in your various niche markets would appreciate. Just like anything else, you need to develop a reputation on Twitter as being someone who is interested in helping others, while developing your own Twitter presence.

15 A great thing about Twitter is the ability to quickly locate other people who are involved in your target market, or industry. For example, if you are looking to find people to interview who may be experienced in specific things, you can find many people who are involved in nearly every topic and subject online. It s like a rolodex of the entire online business industry, and as Twitter continues to grow, more and more people are jumping on board, so expect to see Twitter evolve and change to improve their system and add more interactive, productive features that will make it even easier for use to reach out to other users. Posting subtle little updates about your current projects, websites, blogs and products is an easy way to keep people up to date on what you are doing. Twitter is about building connections and relationships. There is an old saying that suggests If you make a friend, you make a sale.

16 Twitter helps you make friends, and friends are more likely to buy your stuff. However if you see Twitter simply in terms of dollars and cents there is a good chance you won t make any money, because you will miss the point that the main thing is connecting and adding value to others in your network. Get to know the people you follow, retweet others (especially those who retweet you), share cool content, and people will start engaging with you more and more. The rest of this report covers three main ways that I have used Twitter to make more money: 1. Get Hired as a Social Media Manager 2. Use Twitter to Market Affiliate Products 3. Use Twitter to Sell Your Own Products/Services GET HIRED AS A SOCIAL MEDIA MANAGER According to Inc. Magazine 91% of businesses are looking to integrate social media more in the coming year. The average Social Media Manager makes between $30,000-$50,000+, depending on the company. Check out Simply Hired for Social Media Manager opportunities near you. TwitJobSearch.com is another way to connect with jobs via Twitter.

17 As a social media manager you can charge between $500-$2,000 a month to manage social media for a business. If you contact one business a day - within a short period of time you should have a few clients and a nice sustainable income. Check craigslist for businesses seeking social media managers. Flip through the yellow pages and contact the businesses with big ads. Explain to them that for a fraction of a price of that ad you can communicate with potential customers for them on the daily. I was able to get a great job earning thousands of dollars a month managing social media for a website in San Francisco through a classified listing I found on craigslist. Kijiji is another place you can look for opportunities. USE TWITTER TO SELL PRODUCTS AS AN AFFILIATE The days of profitably posting affiliate links directly to Twitter are long gone but Twitter can still help you earn plenty of commissions when you promote affiliate products the right way. Rather than re-writing something I have already written about check out this link to a post I wrote with 7 Powerful Ways to do Affiliate Marketing with Social Media.

18 USE TWITTER TO CONNECT WITH CUSTOMERS Twitter is a powerful way to connect with potential customers of your product or service. Simply use Twitter Search, or a search column in Hootsuite, and jump in on conversations happening around a product you promote. Alternatively you can use the Alert feature of Tweepsmap to monitor keywords and hashtags and get alerts right into your (or view on a dashboard); you can then jump in on the stories as they are evolving. Offering valuable help for free is a great way to increase your credibility and get more people to want to work with you professionally. THE MONEY IS IN THE LIST A popular internet marketing saying is: The money is in the list. I know from personal experience that there is plenty of truth in this statement. Create an info product (like this one) and use it as an incentive for people to join your list. After you have an list you can build a relationship with your readers by using an auto-responder service (The best is Aweber).

19 Once you have earned the trust of your subscribers you can offer them high quality products and services and these will make you money. For many other great Twitter resources check out my Twitter Tips and Twitter Tools Blog. I hope you enjoyed this report! P.S. If you enjoyed this report tell your followers they can get a copy too at TweetResults.com P.P.S. Check out my other sites: MarketingStrategyX.com How to Get More Traffic, More Leads, and Make More Money Online. Fbpower.com Powerful Facebook Marketing Success Strategies GarinKilpatrick.com My personal blog where I share innovative secrets for online success.