PRINT DIGITAL MOBILE SOCIAL DIRECT MARKETING

Transcription

1 PRINT DIGITAL MOBILE SOCIAL DIRECT MARKETING RealEstateBook.com 1

2 YOUR COMPLETE MULTIMEDIA MARKETING SOLUTION REALESTATEBOOK.COM LOCAL PRINT Hyper-local print advertising Thousands of locally distributed magazines Local traffic to your website Local , tet & phone leads Local branding opportunity Over 1.5 million listings updated daily Syndication to additional sites Enhanced packages available Display advertising available DIRECT MAIL MOBILE Personal web & mobile site Tet codes Tet code lead generation Eportable contact & lead database Build traffic to your personal site Optimized for mobile users GPS enabled for location based searches via mobile SMS tet lead generation ios & Android app Out of market reach & eposure Your ad delivered to relocating buyers Broadens your reach to generate more new leads Targeted mailing services available by geography & demographics Your local multimedia solutions partner 2 RealEstateBook.com 3

3 WE DELIVER HYPER- LOCAL MARKETING OUR CLEAR & FOCUSED GOAL: We know where your prospects eat, live, shop and play. Will they find you there? DRIVE BUYERS & SELLERS TO YOU. We focus on marketing your personal brand Building a strong personal brand conveys your personality and professionalism, and builds customer trust Your clients look for very specific qualities in a real estate agent Hyper-local offline advertising reaches your prospects in their world, and introduces them to your personal brand. Buyers and sellers agree that these are the 5 MOST IMPORTANT TRAITS they want in a real estate agent.* Most home buyers only move within 14 MILES of their previous residence* Home buyers search for an average of 2 WEEKS before contacting an agent and 10 weeks OVER 50% of home buyers use 5 information sources in their home search.* A GOOD REPUTATION HONEST & TRUSTWORTHY I FEEL THAT I KNOW THE AGENT before buying a home.* 4 KNOWS THE NEIGHBORHOOD *National Association of REALTORS 2016 Home Buyer & Seller Generational Trends Are you waiting for clients to find you or are you reaching out to find them? 5 GOOD LISTENER WITH CARING PERSONALITY *National Association of REALTORS 2016 Home Buyer & Seller Generational Trends 4 RealEstateBook.com 5

4 STRONG BRANDING PAVES THE WAY TO SUCCESSFUL LEAD GENERATION We know that home buyers and sellers benefit from the services of a real estate professional, and we remain focused on that goal. PREMIER ONLINE EXPOSURE RealEstateBook.com is a valuable source of local leads and an essential component of our integrated marketing system. As in everything we do, our clear and focused goal is to drive the consumer eperience back to you. ADVERTISING PACKAGES FOR THE REAL ESTATE BOOK BASIC ENHANCED Multiple photos #1 FOR BUYERS: Help me find the right home to purchase* Lead amplification Agent profile Listing syndication Book order leads Featured similar listings #1 FOR SELLERS: Market my home to potential buyers.* Featured agent placement Featured banner on listings Featured listings on home page Questionnaire leads Pencil ads i-tours Tower Ad / Sold Separately Over 1.5 million listings. Updated daily. *National Association of REALTORS 2016 Home Buyer & Seller Generational Trends 6 RealEstateBook.com 7

5 WE KNOW THE POWER OF LOCAL ADVERTISING Hyper-local advertising reaches your prospects in their world and introduces them to your personal brand Greater Biramingham HOME & LIFESTYLE GUIDE THIS CUSTOM DESIGNED HOME IN SOUTHLAKE IS EVERY FAMILY S DREAM Every month, The Real Estate Book distributes thousands of our local publications in hundreds of locations where your clients eat, work, shop & play Home buyers use print to shop for their net home Home sellers love print too, and epect it to be part of your marketing strategy HOW TO CHOOSE THE BEST BATHROOM C O L O R RENOVATE YOUR PLACE WITHOUT BREAKING THE BANK SEE INSIDE REALESTATEBOOK.COM - REQUEST FREE MAGAZINES ONLINE, OR CALL RE/MAX ADVANTAGE SOUTH Terry Crutchfi eld, Associate Office: Other : Distributed every month to your community. PRINT 90% MAGAZINES 80% READ MAGAZINE MEDIA * ARE THE MOST TRUSTED, INSPIRING AND MOTIVATING FORM OF MEDIA. ** # REACHED BILLION 93% of those under age 35 95% of those under age 25 The average reader spends 51.6 minutes reading each print issue.* Print magazines are #1 in reaching affluent influential consumers.* Print magazines have a long shelf life, reaching 80% of the audience over a 10 week period Magazine media total audience grew to 1.75 billion in 2015 across platforms an increase of 6.2%* *GfK MRI, Fall 2015 **Simmons Research, Multi-Media Engagement Study, Spring RealEstateBook.com 9

6 MOBILE MARKETING IS TRENDING! Home shoppers are highly engaged with mobile tools throughout their home search Generate leads with property tet codes With 97% of consumers teting with their mobile phone at least once a day, it s a no brainer that tet codes are superb lead generators. 66% 89% 1 IN 4 74% As soon as readers hit the send button, they ll instantly receive product information on the home they re inquiring about. Meanwhile, we ll tet you their contact information so you can follow up however and whenever you choose! found a home using a mobile app* of home shoppers use a mobile device for the duration of their research** real estate website visitors access the site from a mobile device** of mobile traffic comes from smartphones; 26% from tablets** Time spent daily with digital devices *** Mobilize & Amplify! 186 MINUTES Smartphone 131 MINUTES Desktop Mobile is increasingly becoming the prime screen, and one of the core factors in the evolution of marketing.* Searching for any product on a mobile device is becoming more and more common. 57% of home buyers used a mobile device or app to search for a home.** *Forbes, 10 Top Trends Driving The Future Of Marketing, 2015 **National Association of REALTORS 2016 Home Buyer and Seller Generational Trends ***emarketer, April 2016 *National Association of REALTORS 2016 Home Buyer and Seller Generational Trends **User behavior data courtesy of NAR 10 RealEstateBook.com 11

7 LOCAL ADVERTISING DRIVES YOUR DIGITAL & MOBILE STRATEGY gham Greater Biramin HOME & IS EV LIFESTY LE GUID E STOM THIS CU ME IN ED HO DESIGN EAM MILY S DR ERY FA A KE SOUTHL Are you only relying on your listings to market your personal brand and generate leads? ATE C RENOVWITHOUT HOW TO O YOUR PLACEKING CHOOSET L BREA NK BA THE BESM O THESEE INSIDE O R BATHRO ATEBOOK REA LEST June Cover gham.indd 2016 Birmin.COM - REQ UEST FREE MAGAZIN TH TAGE SOU ociate ADVAN RE/MA X Crutchfield, Ass Terry Office: Other: 205 ES ONL INE, OR CALL :55 PM 1 Today s consumers move seamlessly from offline to online. 12 6/22/16 Tet codes prompt home shoppers to view more info via mobile site and provide listing agent with real time leads Capture the lead and consumers home shopping eperience. Your web address in print drives traffic online RealEstateBook.com 13

8 400 NORTH COMMUNITIES MEASURE YOUR ROI View listing activity Track & analyze your leads Download leads Eport reports Quality Leads Local Mobile ALL OF THE MULTIMEDIA MARKETING TOOLS FROM ONE SOURCE North Atlanta HOME & LIFESTYLE GUIDE We make multimedia marketing simple Virtual Tours Digital Marketing Offline Eposure Targeted Local Distribution 3 DECORATING? ROOMS TO REDO THIS SPRING TERRI WILLETT Keller Williams Realty Community Partners TerriWillett@kw.com Cell: MAP INSIDE LAST MINUTE PREPARATIONS FOR TAX DAY? SUWANEE EXECUTIVE DREAM HOME IN GATED TURNBERRY SUBDIVISION REQUEST FREE MAGAZINES ONLINE AT REALESTATEBOOK.COM, OR CALL Corporate Relocation Direct Mail Book Orders Tet Codes 14 RealEstateBook.com 15

9 Facebook.com/RealEstateBook Twitter.com/RealEstateBook Blog.RealEstateBook.com TO ADVERTISE, OR FOR MORE INFORMATION, CALL OR ENTER YOUR ZIP CODE ONLINE AT STORE.REALESTATEBOOK.COM PRINT DIGITAL MOBILE SOCIAL DIRECT MARKETING