Chapter Dashboard & Data Metrics

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1 Chapter Dashboard & Data Metrics Overall Trends & Highlights Identify what data is most important, meaningful and actionable to your association. KPIs and dashboards need to be flexible and adaptable, change needs to be able to happen quickly because it s rare and challenging to get KPIs right the first time. Dashboards are becoming more important as ROI becomes a trending topic around chapters. Starting small and testing what works and what doesn t work is key to success. Building out a robust data and dashboard plan from the start is a sure way to set yourself up for disappointment. brought to you by Fact Finders at Billhighway

2 By Mariner Management & Marketing, LLC Chapter Performance Dashboard: Right Side Up Peggy and Peter from Mariner Management & Marketing, LLC are at it again! Starting small when it comes to chapter dashboards is usually a good place to start. They have organized a breakdown of metrics that can be applied to chapter activities. (See link at bottom of page.) If you have multiple different tiers of chapters (large, medium, small, etc.) you can repurpose this template with different metrics that best align to the expectations of each tier. Understanding what is important to your organization and standardizing that across different chapters can be the key to success. Start small and evolve your dashboard as you go this helps you understand what data you need, how to get it and how to go about getting it if there isn t a process currently in place. Ask Yourself What story are you trying to tell with data? Who is your audience? Is it for your reference or for you to share with senior leadership? Is there a way to standardize your metrics across chapters, or it is critical to measure chapter tiers or groups differently? The dashboard, however, cannot stand alone and needs to be complimented by a robust chapter support system that offers volunteer leaders a variety of resources and tools they can use as appropriate to serve their members as well as both faceto-face and online forums within which those leaders can share their experiences.

3 By Marketing General Incorporated Benchmark Your Membership Marketing Success Tony at Marketing General Incorporated identifies five key benchmarks that should be captured on a monthly basis at each chapter. He is more than happy to share a sample dashboard he put together in Excel upon request. With different tiers of chapters, perhaps selecting 2 or 3 benchmarks that apply most to the chapter group or size is an appropriate place to start. 03 When creating your KPIs, ask yourself are they Actionable Accessible Transparent Simple calculation Understandable If it doesn t fit, then maybe it s time to go back to the drawing board SMART = Specific, measurable, achievable, relevant, timely INVEST = Immediately actionable, negotiable, valuable, estimable, sized to fit, testable Once a dashboard is in place, a wealth of information will jump off the page of each month s report. Ask Yourself Are chapter groups different enough that you need different benchmarks for them? Do you need a consistent health benchmark or indicator across all chapters? com/20/10/22/benchmark-yourmembership-marketing-success/

4 By Marketing General Incorporated Membership Marketing Data: Don t Let Imperfection Immobilize Your Program Harold at MGI reveals the heartbreaking news that flawless data isn t always attainable, but that shouldn t mean that your project has to go on the backburner. They have found a different way to classify data that is more cost efficient, and can help make your association s important decisions. There is a breakdown of how you can be sure you are collecting sufficient data with clear KPIs, data rules, and leveraging your data. Capturing perfect data is nearly impossible. MGI takes a different approach and focuses on sufficient or not sufficient data. Clearly defined KPIs set the measurement standard. 03 Getting sufficient data is hard work, don t let the hard work go to waste. Use the data to help make important decisions for your association. Use Your KPI s to Drive Planning, Budgeting, and Success. The reason MGI includes the KPI s above is that, with a small amount of analysis, we can determine how many dollars it will take to reach any given membership marketing goal. It doesn t matter whether the goal is in new member growth, revenue growth, or overall membership program return on investment. membership-marketing-data-dont-let-imperfectionimmobilize-program/

5 By Billhighway State of Your Chapter Dashboard Dashboards, business intelligence, analytics! All buzzwords you ve definitely heard before. But whether you have a chapter dashboard in place or are just getting started, it can be challenging to know what your next move is. This download will help identify the next step for your organization; starting with identifying KPIs, gathering and aggregating your data, or utilizing your data. Ask Yourself Why is the data being collected? Focus efforts on larger chapters because they generate more revenue. Breaking chapters into size categories can help identify trends. What data will be collected? Where will the data be collected? Who will collect the data? There are 7 top KPIs, meet with your leader to identify the important ones for your association. Do not try to tackle them all at one time. Stop collecting data that does not get used by anyone. When will the data be collected? How will the data be collected? Dashboard_v3.pdf

6 By Project Times Lagging Vs. Leading Business Indicators: Do You Know The Difference? Richard at Project Times explains the difference between leading and lagging key performance indicators and the business areas each of them measure. It is important to understand the difference because one measures performance, and the other drives business. See the article at the link below to view a list of 7 tips to help you identify how to define your indicators. 03 Lagging indicators are used to measure performance and allow the business leadership team to track how things are going. Leading indicators, change quickly and are generally seen as a precursor to the direction something is going. These are most crucial to maintaining key metrics and ensuring you re tracking to success (or knowing early on that you re not on track) Key performance indicators are either lagging or leading. They are either relevant or they are not. There should be no in-between. Remember, what gets measured gets done. lagging-vs-leading-business-indicatorsdo-you-know-the-difference.html

7 By Association Now Organize and Visualize: Turning Member Numbers into Knowledge Details how the North Carolina Association of CPAs undertook a year-long project to get its members data centralized and accessible via interactive dashboards. This is a big initiative but there are some great small actionable tactics that come out of it. The integrations with each of the systems are automated to update nightly, and they don t pull every last piece of data just the data points NCACPA deemed useful to its intended analysis. 03 Identifying a way to view one set of data, or one version of the truth, is important and makes data meaningful and purposeful. Being able to access data from multiple different systems is important. Identifying what data you want and is most important (not all data is created equal) and allows you to take the next step, develop a systematic process to extract it from systems and databases. Ask Yourself Do you know where your data is coming from? How many versions of the truth are there in your organization now? Are there metrics that apply to the organization as a whole that you should prioritize tracking to gain one, central data set?

8 Paid Dashboard Examples Klipfolio You can build just about any type of dashboard you want with Klipfolio. Follow a short tutorial in our Billhighway Chapter Dashboard webinar. (Start at 37:39) New Relic Insights New Relic Insights is a powerful real-time analytics platform that helps you and your team better understand how your software s performance is impacting your business. Tableau Tableau helps the world s largest organizations unleash the power of their most valuable assets: their data and their people. Domo With the right data, you can find hidden opportunities you didn t know existed. Swap one-size-fits-all dashboard and rigid technology stacks with a customizable platform to set you ahead of the pack.

9 Paid Dashboard Examples idashboards idashboard, a world-class dashboard software designed with the actual user in mind. If you have data you can benefit from dashboards that truly tell the story of your data. BroadPoint With Business Intelligence solutions from BroadPoint, transform your company s data into stunning visual dashboards so you can focus on what matters to you.