HOW TO REACH A FORWARD-THINKING ASSOCIATION AUDIENCE

Transcription

1 SURGE 2018 OPTIMISM HOW TO REACH A FORWARD-THINKING ASSOCIATION AUDIENCE Reach association professionals who will come together virtually on November 7-9th to learn, converse, and collaboratively problem solve.

2 WHAT IS SURGE? FORMAT 12 Sessions Live Speaker Q&As Attendee Chat SURGE is a virtual conference with a thesis: by joining together a global community of association professionals and prompting the right questions, we can collectively innovate and push our industry forward. The upcoming November conference is themed around optimism for the future, and that s because we re optimistic! This industry is filled with people who are creative, passionate, and enthusiastic. We re optimistic because we see the power in rallying around the shared purpose of bettering associations. Our goal is for attendees to walk away with enthusiasm to innovate within their own associations, and the tangible resources to do so. We see industry partners as a crucial piece to this puzzle, because you re creating solutions that are pushing the industry forward. Among other things, the conference is an opportunity for us to facilitate new vendor relationships, and we would love to talk to you about what introducing your solution to our audience can look like. SURGE Optimism 2018: How to Reach a Forward-Thinking Association Audience / 2

3 Event Characteristics That Shape Attendance and Engagement Attendance is absolutely free, and there is no upper limit on the number of people. The sessions are crafted around solutions to identified pain points of our audience. At the last SURGE conference, we asked the question: what organizational problem keeps you up at night? on the registration form, so we are incredibly in touch with their needs and build out our programming accordingly. The event is community driven. Our volunteer team of association professionals guides the direction of the event, and enhances it with their ideas and insights. We are both a CAE and CE approved provider, so sessions are worth credit to attendees who join live. This further increases attendance. SURGE creates the unique opportunity for multiple staff members to participate simultaneously, making the messages stickier. Staff members of Medical Group Management Association participating in SURGE SURGE Optimism 2018: How to Reach a Forward-Thinking Association Audience / 3

4 OUR BRAND AFFINITY WHAT ATTENDEES SAY Epic is the only word I can come up with. My colleagues concur. Shannon K. Robertson, CAE, MS Executive Vice President NAIFA Louisiana & NAIFA BR I m blown away. It is one of the best conferences I ve ever been to. Loved the quality, the content, the format, the dialogue.everything. Meena Dayak VP, Integrated Media & Communications American Public Power Association I prepared by loading up SURGE Spring on a second computer, thinking I would let it run while I got other work done. For the first session I tried to go back and forth between my two computers, but with the speakers participating in the chat, it was an opportunity unlike any other I had been on. I could ask questions on what they had just said and get real clarity, or ideas, or feedback on my own idea. Other attendees were posting questions and relaying their own experience as well. By the second session, I closed my work computer and completely engaged in the sessions. I had my other eight staff participate in various sessions throughout those three days and we all came away with a ridiculous amount of good notes and connections. I ll be back, as will my staff, for as many SURGE events as we can participate in. So well done, with top quality speakers and topics that really speak to us! Addy M. Kujawa, CAE Chief Executive Officer American Alliance of Orthopaedic Executives (AAOE) SURGE Optimism 2018: How to Reach a Forward-Thinking Association Audience / 4

5 WHAT SPONSORS SAY SURGE offers an opportunity to deliver quality information about your product directly to the people interested in learning about it. I highly recommend getting involved, and plus, working with the SURGE team was a delight! Karen McCord / Founder Breezio I was so impressed by the core SURGE team. Innovation, collaboration, execution, and, of course, humor under pressure. They went beyond putting on a virtual conference; they created a community! Can t wait for the next SURGE! Tim Parsons / CMO/COO 5:00 Films & Media The partnership has put a positive spotlight on our company, the product we have created, along with the organizations we serve. It has definitely raised our profile within the association community and we couldn t be happier. As a young company, we value working with an organization that places high value in their partnerships. AssociationSuccess.org without a doubt fulfils that promise today and for the foreseeable future. Rick Rutherford / VP, Association Solutions SURGE Optimism 2018: How to Reach a Forward-Thinking Association Audience / 5

6 A Look At The Last SURGE Some engagement stats: 771 unique users attended live over the three days 239 active contributors in the attendee chat 4,066 messages in the chat (that s an average of about 1 every 10 seconds!) 1272 total registrations (and counting - as the sessions are still available to watch on-demand) Of the 771 in live attendance SURGE Optimism 2018: How to Reach a Forward-Thinking Association Audience / 6

7 The Topics SURGE Optimism Will Tackle Designing Content for Relevancy Crafting the New Member s Experience Achieving Your Full Productive Potential Considering the Future of Work Steering Culture Through Leadership Studying Human Behavior Transforming Your Stale Initiatives Leveraging Technology to Boost Objectives Strengthening Education Virtually Celebrating Association Globally Injecting an Entrepreneurial Mindset Planning for the Future of Boards SURGE Optimism 2018: How to Reach a Forward-Thinking Association Audience / 7

8 SURGE SPONSORSHIP ($5,000) We only offer 12 spots! Brand Differentiation / Business Development / Thought Leadership We see SURGE as a really exciting opportunity to provide value to attendees and industry partners by facilitating positive relationships between them. Therefore, our offering and the accompanying sponsorship is not just about providing a platform, it s about working with you to design a strategy for introducing your solution that will set you up for success. Meanwhile, you will be supporting an event that greatly benefits the association community at large. It is through these sponsorships that we are able to offer this event to all attendees for free! What a sponsorship looks like: 2-minute video segment to be played during SURGE. z This is an opportunity to present your solution to the audience. We will coach you on the messaging and the video. We have a deep understanding of our audience s needs, and the messaging that will resonate most with them. Therefore, we help you plan the video and interview you to capture the footage. z We do post-production editing on the video segment, including any demo overlays and supporting graphics. z Your video will remain with the SURGE sessions when they are made available on-demand after the event. Providing a channel for attendees to connect with you. z After the live segment plays, a pop-up call-to-action will come on screen to attendees, giving the option to connect with you. The attendees who opt-in will be sent to you as leads for you to pursue. We will work with you to determine the most effective call-to-action based on your business objectives, and offer advice on the best way to follow up with your leads. SURGE Optimism 2018: How to Reach a Forward-Thinking Association Audience / 8

9 Consistent brand presence z Your logo will appear on the event landing page, within the virtual conference platform in a tab called Our Partners, and within the video player on the day that your video is featured. Each is accompanied by a description of what you offer and a link to your website. z We ll provide graphics and a toolkit to promote the sponsorship. We will promote it on our end as well! z From the SURGE conference, we produce session-related ebooks that are distributed to attendees, and also to our partnered societies to make available to their members. In one of the ebooks, you will be recognized for sponsoring, and it will highlight your offering with an easy way to connect with you. Note: We want our offering to ladder up to your business objectives and complement your existing marketing efforts, so all offerings are flexible. After an initial conversation, we can propose the best mix for you. SURGE Optimism 2018: How to Reach a Forward-Thinking Association Audience / 9

10 MORE THAN JUST YOUR LOGO DISTRIBUTING YOUR SOLUTION ACROSS CHANNELS Video Segment This video shows how your segment will appear during SURGE, and the pop-up call-to-action that comes on screen for attendees to connect with you. Click to watch our example. ebook Here s an example of an ebook that was produced from our previous SURGE, which is made available to the entire association community. For your sponsored ebook, a dedicated page will thank you for sponsoring, and include a description of what you offer. Click to see full pdf file. Social Media Promotional Graphic We create banners for our sponsors to share on social media! These graphics are also shared by AssociationSuccess.org. SURGE Optimism 2018: How to Reach a Forward-Thinking Association Audience / 10

11 WHY PARTNER WITH US? WE HAVE: z A unique understanding of the market, as we help association professionals, consultants, and industry partners develop educational content for the wider association community. This gives us great insight into how to position your brand. We re not just providing a platform to reach our audience; we work with you to figure out the most effective strategy to share your solution. z A very engaged community of forward-thinking professionals who are passionate about moving the industry forward. These are the people you will gain access to. z Strong brand affinity from past experiences with attendees, speakers, and sponsors. z A deep love for this industry, and thus a strong commitment (and enthusiasm!) to making a positive impact through collaboration. For all of these reasons, we re looking to partner with organizations like yours who share the same values, and who have exciting solutions that better the association industry. NEXT STEP: Let s Discuss! We can be reached at scott@scottoserassociates.com SURGE Optimism 2018: How to Reach a Forward-Thinking Association Audience / 11

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