A Marketing Renaissance: Brand, Mobile, Influence, and Social Responsibility

Transcription

1 A Marketing Renaissance: Brand, Mobile, Influence, and Social Responsibility October 24, 2012 / November 7 9, 2012 The Conference Board Conference Center, New York Big, BOLD Branding Moves Wednesday, October 24, 2012 Mobile in Marketing: Leveraging the Power of the Channel Wednesday, November 7, 2012 The New/Next CMO: A Master Class for Current and Aspiring CMOs Thursday, November 8, 2012 Social Good: Blending Cause and Marketing to Fuel Business Growth Friday, November 9, 2012

2 The digital era, with its dizzying growth in mobile consumers and social networks, has changed the marketing landscape forever. Traditional marketing may be dead, but from its ashes is the opportunity for rebirth, to reinvent your brand and fire up your business. The Conference Board is pleased to offer four seminars that explore the rapidly evolving new world of marketing and branding: Big, BOLD Branding Moves Wednesday, October 24, 2012 Mobile in Marketing: Leveraging the Power of the Channel Wednesday, November 7, 2012 The New/Next CMO: A Master Class for Current and Aspiring CMOs Thursday, November 8, 2012 Social Good: Blending Cause and Marketing to Fuel Business Growth Friday, November 9, 2012 SEMINARS INCLUDE NETWORKING REFRESHMENT BREAKS AND A LUNCHEON The Conference Board Conference Center 845 Third Avenue, 3 rd Floor (Between 51 st and 52 nd Streets) New York, NY For speaking and sponsorship opportunities, please contact Mary Beth Reidy at marybeth.reidy@conferenceboard.org. -Benefits of attending Understand how big bold branding moves can change the way people think and - create demand Explore how mobile is redefining marketing and find new ways to connect with - mobile consumers Learn about examples of how CMOs are achieving a greater growth-driven - agenda Gain practical content to help attain the right blend of cause and marketing to grow revenue Who should attend Marketing, branding and other practitioners seeking to enhance business performance. CMO partner Media partner The premier national community of accomplished marketing and sales executives dedicated to helping members succeed.

3 Wednesday, October 24, 2012 Big, BOLD Branding Moves The Trends Viral video, curated content, moving dialogues, international localization, social influencers The Experts Lisa Burns, Director of Corporate Marketing & Branding, Corning, Inc. Celia Tombalakian, Worldwide Marketing Director, Ortho Clinical Diagnostics Johnson & Johnson Casey Ingle, Global Marketing Communications Director, Owens-Illinois Dave Feinberg, Account Director, Doremus Joanna Berke, Group Account Director, Doremus Erica Henninger, Director of Client Services, Doremus The Discussion registration and continental breakfast 8:30 9 am workshop 9 am 5 pm Changing the Way the World Thinks About Glass Corning s corporate vision film, A Day Made of Glass, has over 19 million views on YouTube and has blown open doors to many new OEM partners worldwide. At about the same time, its Gorilla Glass campaign took aim at tech-savvy consumers, leaving industry benchmarks for online and mobile response rates in the dust. Together, these big, bold branding moves have changed the way the world thinks about glass...and Corning. Changing the Conversation to Reclaim Category Leadership Johnson & Johnson s Bloodlines campaign demonstrated their deep understanding of the Transfusion Medicine community and allowed them to connect with their audience in a way that no one else was doing. The campaign brought much needed emotion to rebuild their brand in a category that is fundamentally filled with only impassive messaging. Galvanizing a Global Community of Influencers With the world using more plastic each year, how can you motivate food and beverage brand owners from Peru to Perugia to choose glass again for their products? Owens- Illinois created a global movement with the Glass Is Life campaign. By making the case for glass as a healthier, more sustainable, and higher quality packaging choice, they re re-creating a tide of demand. Call Customer Service at

4 Wednesday, November 7, 2012 Mobile in Marketing: Leveraging the Power of the Channel The Trends Video, voice, personalized content, location-based services, social networking, analytics, gamification The Experts Jesse Haines, Head, Mobile Ads Marketing, Google Inc. Mike Hogan, CMO, GameStop Bryant Ison, Senior Brand Manager, BAND-AID brand, Johnson & Johnson Tricia Nichols, Global Lead of Consumer Engagement, Media Innovation & Partnerships, Gap Inc. Greg Stuart, Global Chief Executive Officer, Mobile Marketing Association Chuck White, Senior Vice President of Client Service, TNS Michelle Klein, Vice President, Global Marketing, Communications & Digital at Smirnoff, Diageo The Discussion registration and continental breakfast 8:15 8:45 am workshop 8:45 am 5:45 pm Mobile is the world s must-have and mobile marketing is set to be one of the highest growth media platforms ever to exist. This session will explore how mobile technology is redefining marketing and how brands are finding new ways to connect with their mobile consumers, whether they are early adopters, fast followers, or laggards. This session is designed to help you to navigate the complicated and diverse mobile ecosystem, capitalize on mobile s unique qualities, optimize mobile measurements and analytics, and understand mobile consumer behaviors. Topics will include: Understanding today s global mobile device consumers Leveraging mobile and multichannel for an unparalleled customer experience Exploring the opportunity for the corporate brand Leveraging mobile globally Determining the appropriate mobile e-commerce strategy Building best-in-class user experiences

5 Thursday, November 8, 2012 The New/Next CMO: A Master Class for Current and Aspiring CMOs The Trends Capability-building, developing frameworks, streamlining processes and engagement The Experts Lauri Kien Kotcher, Chief Marketing Officer, Godiva Chocolatier Kimberly Miller, Senior Vice President, Marketing Global Brands The Kellogg Company John Kennedy, Vice President, Corporate Marketing, IBM Maryam Banikarim, Senior Vice President and Chief Marketing Officer Gannett Corp Inc. Jennifer Reingold, Senior Editor, Fortune Magazine Stephen Liguori, Executive Director, Global Innovation and New Models, GE Ana Marie Santos, Board Partner, Brand Learning Rob Malcolm, Lecturer at the Wharton School and former President, Global Marketing, Sales, and Innovation, Diageo The Discussion registration and continental breakfast 8:30 9 am workshop 9 am 5 pm Senior marketers are responsible for facilitating growth, sales and marketing strategy. They must work towards objectives such as revenue generation, cost reduction or risk mitigation. Along with the challenges of leading their own team, the CMO is invariably reliant upon resources beyond their direct control. More than any other senior executive, the CMO must influence their peers in order to achieve their own goals. This master class aims to provide insights, practical ideas, and examples to help CMOs achieve a greater growth-driven agenda. Topics will include: Opening Keynote: The CMO of the Future Taking on the CMO helm in a turn-around situation Creating a new marketing framework on three dimensions: principles, people and process Transforming organizational capability is simply not a one-off, overnight job The transformation of marketing driven by a greater influx of data Engaging and participating with your customers to drive brand advocacy Developing Your Personal Brand Call Customer Service at

6 Friday, November 9, 2012 Social Good: Blending Cause and Marketing to Fuel Business Growth The Trends Brand loyalty and social involvement, purpose-driven brands The Experts Mara Sovey, President, John Deere Foundation, Deere & Company Patty Huber, Head, Groupon Grassroots Monica Nassif, Founder, Sophia Graydon, a new luxury loungewear line created and manufactured in the U.S., and former Founder and CEO, Mrs. Meyer s Clean Day and Caldrea Helen Kurtz, Marketing Director, Marketing Excellence, General Mills Chris Miles, Senior Director, Marketing Communications, Kraft Foods Oscar Yuan, Brand Strategist, Millward Brown Optimor Wendy-Lynn Brown, Senior Marketing Manager, Levi s Brand, Levi Strauss The Discussion registration and continental breakfast 8:30 9 am workshop 9 am 5 pm Social responsibility, cause-related marketing, and purpose-driven brands are all commonly used buzzwords in today s business environment. Most corporations have some level of corporate social responsibility. But beyond ticking the CSR box, CMOs and other C-suite level executives are increasingly looking for the right balance between giving back and growing their business. This program will provide a bird s eye view into case studies that demonstrate best practice and practical content that can serve as a road map for executives searching for the right blend of cause and marketing to grow revenue. Topics will include: How ideals can power growth and profit Developing a cradle to cradle approach for sustainability and business Tapping into movements to create a groundswell of support Building purposeful brands with artisanal manufacturing Activating citizenship and fostering neighborhood/community advancement Engaging consumers and retailers to do good, translating into doing well in business Presentations Available online in advance of the conference

7 Registration Information Online Phone :30 am to 5:30 pm ET Monday through Friday Big, BOLD Branding Moves ( ) Wednesday, October 24, 2012 Mobile in Marketing: Leveraging the Power of the Channel ( ) Wednesday, November 7, 2012 The New/Next CMO: A Master Class for Current and Aspiring CMOs ( ) Thursday, November 8, 2012 Social Good: Blending Cause and Marketing to Fuel Business Growth ( ) Friday, November 9, 2012 Price per day Associates $995 Non-Associates $1,095 Save 10% when you sign up for more than one event. To receive this discount, call customer service at Venue Location The Conference Board Conference Center 845 Third Avenue (Between 51st and 52nd Streets) 3rd Floor New York, NY For a listing of local hotels, contact customer service. Cancellation Policy Full refund until three weeks before the meeting. $500 administration fee up to two weeks before the meeting. No refund after two weeks before the meeting. Confirmed registrants who fail to attend and do not cancel prior to the meeting will be charged the entire registration fee. Team Discounts per person For a team of three or more registering from the same company at the same time, take $300 off each person s registration. One discount per registration. Multiple discounts may not be combined. Printed on New Leaf Insight (FSC ), which is made with 100 percent recycled fiber and 100 percent post-consumer waste, processed chlorine free, and designated Ancient Forest Friendly TM. Printed and bound by Sheridan Printing, Inc., Alpha, NJ, an FSC -certified printer. No films or film-processing chemicals were used in the printing. The Conference Board and the torch logo are registered trademarks of The Conference Board, Inc. Program subject to change. August 2012

8 October 24, 2012 / November 7 9, 2012 The Conference Board Conference Center New York, NY Big, BOLD Branding Moves Wednesday, October 24, 2012 Mobile in Marketing: Leveraging the Power of the Channel Wednesday, November 7, 2012 The New/Next CMO: A Master Class for Current and Aspiring CMOs Thursday, November 8, 2012 Social Good: Blending Cause and Marketing to Fuel Business Growth Friday, November 9, 2012 The Conference Board 845 Third Avenue, New York, NY Promotion Code