LOGISTICS DIGITAL TRANSFORMATION CONFERENCE

Transcription

1 LOGISTICS DIGITAL TRANSFORMATION CONFERENCE OCTOBER 15-16, 2018 CHICAGO, IL 25+ best practices, educational and networking sessions. Learn how to leverage digital to achieve business results. TMSAtoday.org

2 ENHANCE YOUR DIGITAL STRATEGIES TO GENERATE RESULTS! 25+ Educational and Networking Sessions Expand Your Network of Marketing and Sales Peers See Best Practices in Transportation and Logistics ATTRACT CONVERT CLOSE RETAIN Suspects Prospects Leads Customers Advocates Online Advertising Retargeting Social Media SEO/Inbound/Blogs Calls to Action Landing Pages/Forms Website Contact Us Responsive s Lead scoring Online Quotes Appointment Booking Get Started s E-Newsletters Cross-Sell/Upsell s Chat/User Groups CX/Data Views IT ALL TAKES PLACE AT THE EMBASSY SUITES O HARE - ROSEMONT! TMSA has negotiated an attractive group discount rate for all attendees of just $199 for a Single or Double. Make reservations at TMSAtoday.org or CONFERENCE REGISTRATION Full Conference rate includes access to all Educational Sessions, Networking Reception, Interactive Roundtable Discussion, and all meals during the conference. (Note: It does not include hotel or transportation to the event). Conference Registration Rates (U.S. Dollars): Member: $895 Non-Member: $995 Group Discounts Available Sending 3 or more? Contact us to get 15% off! Get Details & Register at TMSAtoday.org

3 DIGITAL TRANSFORMATION CONFERENCE SESSIONS CREATING SALES & MARKETING TO EDUCATE, MOTIVATE YOUR CUSTOMER Digital content creation for both marketing and sales is more than just finding the right words. It s about transferring knowledge that triggers an emotional response, creates desire and generates action in the form of new business. Internationally known best-selling author and online strategist Brian Basilico teaches you advanced principles of how digital content mastery generates images and words that help you stand out above your competition. DISRUPT YOUR TRANSPORTATION BUSINESS (BEFORE OTHERS DO) Many aspects of the customer journey are digital, while digital disrupters are moving at break-neck pace. In fact, digital speed is as much as five times faster than traditional speed. Today s disrupters in transportation and logistics are experimenting with new services, launching new products and engaging with customers and entirely new manner. John Golob, founder of Lanetix CRM, presents 5 strategies to accelerate your pace of innovation. DIGITAL REWRITES THE RULES OF MARKETING, SALES AND BUSINESS Learn from marketing and sales leaders how digital technologies and practices are dramatically altering the balance of power between customers and providers. A panel of industry marketing and sales executives will explore the difference between traditional and digital buyers; key digital trends for marketing, sales, and recruiting; and what you can expect from digital transformation in 2019 and beyond. HACKS TO LEVERAGE DIGITAL ON A SHOESTRING BUDGET Many companies have small staffs (and even smaller marketing and sales budgets). Yet many are getting creative to make things happen for their companies without big budgets. A panel of experts will provide practical tips on how to map out your strategy based upon the limited resources and budgets, as well as how to take advantage of free or low-cost digital opportunities, from creating a killer website, SEO tactics and Google tools to streaming live videos, social media and online listings. RE-ENGINEERING DIGITAL AND LIVE BUYERS JOURNEY FOR SUCCESS This interactive session builds off Marketing-for-Sales conversations to assemble a take-home and immediately actionable alignment plan. Ian Addison of LinkedIn ABM teaches you how to create direct alignment between Sales and Marketing, and practical tips on how to ensure each side of the business development coin mutually drives success. SPONSORS

4 LEVERAGING INDUSTRY MEDIA FOR NEW OPPORTUNITIES AND PARTNERSHIPS While there are many emerging channels to reach the marketplace, traditional media outlets continue to reinvent themselves and add new digital capabilities. Learn how a company successfully leveraged media relationships and their broadening capabilities in print and digital to generate content and business results. JOYS & PITFALLS OF NATIVE: CREATING CONTENT ACROSS PLATFORMS Native advertising is highly targeted advertising/digital content positioned in the user s experience so as not to interrupt their normal behavior on a particular site or platform. Erika Dawkins of It s Only Write Communications shares success stories on how to create relevant content for social sites, websites or blogs; and how to use native ads to reach an audience where trust has already been established. CRM SELECTION: FINDING THE RIGHT FIT FOR YOUR ORGANIZATION It s time to update how you manage your customer data. With so many CRM solutions in the market, it s overwhelming to choose what s going to work best for your team and customers. Jennifer Karpus-Romain of Intelestream, a CRM product development and consulting firm, teaches you more about the emerging capabilities of CRM. EMPLOYEE-POWERED SOCIAL CONTENT: RECRUITING, SALES AND SUCCESS Social media and content strategist Michelle LeBlanc demonstrates how a sociallyempowered workforce can help to recruit employees or warm up sales leads. Learn how quality, evergreen, co-created content paired with marketing automation can free up time for busy marketing organizations. DEEP LEARNING FOR SALES ENCOUNTERS Michael Todd Moses, Director of Engineering for Imagination, will help you to gain a better understanding of the concept of deep learning and practical tips on how to apply this concept. MEASURING YOUR DIGITAL MARKETING ROI: IT S EASIER THAN YOU THINK Are you considering investing in a digital or inbound marketing strategy but unsure how the investment will pay off? How can you easily convince upper-level management that the money your organization invests on digital and inbound marketing isn t wasted? Chris Peer, CEO of SyncShow, will share strategies for measuring, understanding and communicating digital marketing ROI. SEO: WHAT YOU NEED TO KNOW ABOUT THE SHIFTING SANDS OF SEARCH Digital strategist Mike Corak, Vice President of DAC Group, provides insights on how to establish goals and benchmark your SEO strategy and improve your website for top SEO performance. You ll also learn about emerging trends in search engine performance, including local digital marketing and trends not even on your radar. Get Details & Register at TMSAtoday.org

5 BEST DIGITAL PRACTICES IN TRANSPORTATION AND LOGISTICS See first-hand more than 15 sales and marketing initiatives that incorporated digital strategies from companies that earned the 2018 TMSA Compass Award, including: PeopleNet: Video Intelligence Virtual Reality 360 Degree Video Bennett International: Branding Bennett s Safety Culture through Digital New Penn: Recruiting Millennial Drivers through an Innovative Landing Page Experience Crowley: Cuba Express Digital Sales & Marketing Campaign Canada Cartage: Grows Sales Pipeline by Combining Traditional Direct Mail with Digital Holland: Leveraging Testimonial Landing Pages to Recruit Millennial Drivers Port of Long Beach: Driving Success through Digital Landstar: Mobile App Launch for Available Loads Ruan Transportation Management Systems: National Advertising Saddle Creek Logistics: Whitepaper Showcases 3PL s Omnichannel Expertise Women In Trucking Association: Digital Channels to Drive Conference Attendance Landstar: Engaging Qualified Carriers via Digital Marketing Channels PEER-TO-PEER INTERACTIVE ROUNDTABLE DISCUSSIONS Attend this working lunch session to share ideas, challenges, solutions, and best practices among your peers who have a common interest on a particular subject. Facilitated peer-to-peer learning opportunities include these topics: Creating Killer Content to Drive Engagement and Results Tools and Techniques for Mapping the Digital Buyer s Journey Powering Your Analytics Dashboard for Results Getting the Most from Sales and Marketing Automation is Not Dead: Hacks to Optimize Your Campaigns Website Strategy and SEO Lead Generation and Conversion Strategies through Digital How to Leverage Digital Transformation for Optimum CX