1. PURPOSE The purpose of this request is to seek bids for a qualified company to provide Social Strategy & Content Creation Services.

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2 April 23, 2018 T All Prspective Bidders: Visit Califrnia, a privately funded nnprfit crpratin, is seeking Scial Strategy & Cntent Creatin Services t supprt ur missin f prmting Califrnia as a premier travel destinatin. The Califrnia Travel and Turism Cmmissin D.b.a. Visit Califrnia is a private nn-prfit 501(C) 6 funded by assessed businesses that have an interest in prmting turism t Califrnia. Califrnia Turism is marketed exclusively by Visit Califrnia. Yu can learn mre abut us here: Please prvide yur bid by May 25, PURPOSE The purpse f this request is t seek bids fr a qualified cmpany t prvide Scial Strategy & Cntent Creatin Services. 2. CONTRACT TERM Visit Califrnia generally cntracts fr these services annually. 3. SCOPE OF WORK Please base yur bids n the fllwing Scpe f Wrk and key activities. Scial Strategy Prvide verall guidance and recmmendatins n scial strategy: POVs n new and emerging platfrms, changes in scial sphere, recmmendatins and best practices fr advancement; Ideatin f scial campaigns: cllabratin with ther agency partners fr develping, executing, and reprting n campaign initiatives; In-depth analysis and recmmendatins n and best practices fr next step n results frm reprting; Optimizing real-time cntent pprtunities; VISIT CALIFORNIA SOCIAL STRATEGY RFB Page 2 f 5 04/23/2018

3 Prviding guidance and strategy fr mderatin as it pertains t the VCA brand vice and tne; and Identify latest scial media trends and insights t best adapt and psitin VCA as a key leader. Accunt Management: Cntent Creatin Attend VCA meetings in-persn n average f 2 days per week r 8 hurs. Curating cntent fr publishing n scial media; Optimizing cntent fr scial publishing; Identify key influencers wrking with VCA and cultivate thse relatinships as VCA brand; Identify latest scial media trends and insights t best adapt and psitin VCA as a key leader; and Create at least nine psts per day. Reprting Scial listening tl t meet bjectives; Channel analytics and ptimizatins, and market-specific research reprts generated mnthly, and fur reprts generated as per Visit Califrnia Specificatins: Scial update in Internatinal Markets (Weekly). Detailed reprt n all US scial channels (Mnthly). Bard Meeting Reprts (Quarterly). Campaign reprts (Quarterly). Prvide in-depth analysis n current status r perfrmance f markets and scial channels; and Prvide recmmendatins n key learnings, imprvements, and best practices mving frward. 4. CONTENT OF BID / PROPOSAL Cmpany Descriptin: Please prvide a brief descriptin f yur cmpany including years in business, experience, lcatin, number f emplyees, and any ther infrmatin that yu believe wuld help us in ur decisin. (E.g. case studies, client lists, etc.) VISIT CALIFORNIA SOCIAL STRATEGY RFB Page 3 f 5 04/23/2018

4 Scpe f Wrk: Please clearly indicate the Scpe f Wrk that yu prpse as it relates t yur bid, including whether yur bid excludes any activities r deliverables in the prvided Scpe f Wrk, r whether yur bid includes any activities in additin t the Scpe f Wrk. Please als discuss yur systems and prcesses that yu will use t deliver the Scpe f Wrk and reprt results t Visit Califrnia. Bid Amunt: Please prvide yur ttal bid amunt fr a ne-year perid f wrk, alng with additinal budget / cst details that may help with ur bids analysis. Details may include retainer, hurly rates, estimated ut f pcket expenses, labr csts, fixed csts, etc. that make up yur ttal bid amunt. Cntact Infrmatin: Please prvide a cntact name and number that we may use shuld we have any additinal questins. 5. QUESTIONS If yu have any questins abut this Request fr Bids, please us at rfps@visitcalifrnia.cm. 6. TENTATIVE SCHEDULE April 23, 2018 May 25, 2018 June 15, 2018 July 1, 2018 RFB public annuncement Deadline fr bids Estimated date f vendr selectin Estimated date fr services t begin 7. DELIVERY OF BIDS Bids may be delivered by hard cpy, electrnically, r bth. Electrnic versins must be in PDF frmat and sent t rfps@visitcalfirnia.cm. Hard cpies must be sent by curier such as FedEx r UPS t: Visit Califrnia Request fr Bids: Scial Strategy & Cntent Creatin Services Attn: RFB Submissins 555 Capitl Mall, Suite 1100 Sacrament, CA USA VISIT CALIFORNIA SOCIAL STRATEGY RFB Page 4 f 5 04/23/2018

5 All prpsals submitted shall becme the prperty f Visit Califrnia and shall nt be returned t the Prpser. Visit Califrnia als reserves the right t: Reject any and all bids; Waive any r all mandatry requirements; Cancel this RFB; Revise the amunt f funds available under this RFB; Amend this RFB as needed; and Nt select a vendr and award a cntract frm this RFB. All prpsers agree that budget csts submitted with their prpsals are valid fr 90 days frm the date Visit Califrnia receives yur prpsal. VISIT CALIFORNIA SOCIAL STRATEGY RFB Page 5 f 5 04/23/2018