June 2-3, 2018 Warner Bros. Studios Los Angeles. Sponsorship Prospectus

Transcription

1 June 2-3, 2018 Warner Bros. Studios Los Angeles Sponsorship Prospectus

2 Table of Contents 2017 By the Numbers Targets Programming Exhibit Opportunities Brand Activations Studio Tour Party Co-Host Attendee Gift Bag Misting Zones Hydration Station Session Co-Host À la Carte Options AT&T Create-a-thon Challenge Package Snack Break Speaker Package Online Hackathon Challenge Package Kicker Package Device Giveaway Custom Packages Contacts

3 2017 by the Numbers SOLD OUT EVENT WITH 10,500+ REGISTRATIONS 1,000 SHORT FILMS SUBMITTED TO THE AT&T FILM AWARDS 40+ EXHIBITORS 74 TEAMS COMPETED FOR IN PRIZE MONEY DURING THE HACKATHON $55K 86% ATTENDEE SATISFACTION RATING 35.8K VIDEO IMPRESSIONS 39 TEAMS FILMED ONSITE AT WARNER BROS. FOR THE AT&T CREATE-A-THON 3,000+ ATTENDEES PARTICIPATED IN CREATOR CAMP AND CUSTOM STUDIO TOURS 3

4 2018 Targets 12,000+ REGISTRATIONS 90% ATTENDEE SATISFACTION RATING 500+ DEVELOPERS COMPETING IN THE ONLINE HACKATHON 5 CONVERGENCE THEMES 4 MAIN AUDIENCE SEGMENTS 3 FINALISTS FROM THE AT&T FILM AWARDS DEBUTING THEIR SHORT FILMS 50 TEAMS FILMING ONSITE FOR THE AT&T CREATE-A-THON NEW FRONTIERS IN DIGITAL STORYTELLING, INTERACTIVE VIDEO & MULTI-PLATFORM GAMING EMERGING, MEDIA-IMPACTING TECHNOLOGIES TRENDS IN ADVERTISING, PERSONALIZATION & AUDIENCE ENGAGEMENT EVOLVING CREATION & DISTRIBUTION MODELS IN MEDIA & ENTERTAINMENT THE FUTURE OF VIRTUAL, AUGMENTED & MIXED REALITIES 50 PARTICIPATING SPONSORS AND PARTNERS 700B MEDIA IMPRESSIONS 4

5 Programming SHAPE explores the convergence of technology and entertainment. Be inspired by luminary speakers, interactive SHAPE demos, explores and hands-on the latest activities trends in while wireless surrounded and the by convergence the celebrated of technology history of Warner and entertainment. Bros. Studios. Be inspired by luminary speakers, interactive demos, and hands-on activities while surrounded by the celebrated history of Warner Bros. Studios. Speakers Exhibits AT&T Film Awards AT&T Create-athon Online Hackathon Warner Bros. newly constructed sound stage will host 12 sessions across Saturday and Sunday featuring diverse visionaries discussing the rapidly changing world of entertainment and technology Guests will experience educational and interactive exhibits from promising start-ups and industry leaders that have been integrated into the Warner Bros. lot in imaginative ways The AT&T Film Awards competition seeks imaginative short films from aspiring filmmakers that incorporate mobile video technologies such as films shot on a smartphone, tablet or drone Finalists in the AT&T Create-a-thon will film on the iconic Warner Bros. backlots with the captured footage incorporated into a short film for the chance to win the grand prize Developers from across the country will work together to build innovative entertainment solutions that disrupt the way people consume, experience and create content during our online hackathon 5

6 Exhibit Opportunities

7 Exhibitor Custom Pricing (20 available) Incorporate a bit of movie magic into your exhibit space. The Midwest St. backlot will host this year s Expo with exhibits fully integrated into the Lot using interior spaces that have housed sets from memorable tv and movie productions. Demo your products and technology to a captive creator and tech enthusiast audience with fully customizable spaces. To learn more about how to exhibit and submit an abstract, talk with your Developer Program contact. Customizable exhibit space* (requires AT&T approval) Inclusion in the Scavenger Hunt 15 onsite parking spaces for event staff Open Wi-Fi access Targeted Exhibit Support Logo inclusion on the registration site and onsite signage Social media on AT&T Developer Program channels pre-event: one Twitter post and one Facebook post (content provided by sponsor) 25 SHAPE passes for your team to attend/staff the event *Booth production and shipping costs are the responsibility of the sponsor 7

8 Midwest St. Backlot Midwest St. features useable spaces within existing homes and storefronts that will be transformed to feature exhibits in creative ways. Whether you have pre-existing assets or need something built, we will work with you to meet your goals. 8

9 Brand Activations

10 Studio Tour $100,000 (one available) Give attendees the opportunity to see where movie and TV magic is made by hosting the Studio Tours, running both Saturday and Sunday. Guests will be able to explore backlots that have been used in classic TV and movie productions and get a peek into a working soundstage to see the set of a current hit show. Branded flags indicating tour departure area, Stage 48 entrance, Picture Car Vault and Archive Museum Branded tour trams Branded directional signage Logo on the photo guests receive after participating in the Green Screen experience at Stage 48 Inclusion in pre-event and onsite promotions of the Tours 15 onsite parking passes Logo inclusion on the registration site and onsite signage Inclusion in a blog highlighting sponsors of SHAPE sent pre-event Social media on AT&T Developer Program channels pre-event: one Twitter post and one Facebook post (content to be provided by sponsor) 20 SHAPE passes for your team to attend/staff the event 10

11 Exhibitor Party Co-Host Custom $50,000 Pricing (12 (two available) Give attendees the red carpet treatment and host a party either Saturday or Showcase Sunday night your on demo an iconic in our Warner customizable Bros. Studios 10x10 exhibit backlot. spaces. Attendees Whether will you have have a true a demo Hollywood booth built experience or need while to partner enjoying with appetizers, our production drinks team and surprise to create entertainment one, we will help features. you reach your goals. To be considered for inclusion in the expo, submit a brief abstract describing your demo, including images if available, to your AT&T Developer Program contact. Servers wearing branded t-shirts for duration of the party Key Branded Benefitscups and napkins Customizable Branded barsexhibit space* (requires Logo inclusion on the AT&T 30 drink approval) wristbands for staff and invited guests (valid registration evening site of and party onsite only) Open signage Inclusion Wi-Fi in access pre-event and one and Ethernet onsite promotions line of the party One Social media on AT&T 10 onsite 20 amp parking electrical passes connection with four outlet power drops Developer Program channels pre-event: One Twitter post and Targeted Demo Support one Facebook post content to be provided by sponsor Logo inclusion on the registration site and onsite signage Seven SHAPE passes for your Inclusion in a blog highlighting sponsors of SHAPE sent pre-event team to attend/staff the event Social media on AT&T Developer Program channels pre-event: one Twitter post and one Facebook post (content to be provided by sponsor) 20 SHAPE passes for your team to attend/staff the event *Booth production costs are the responsibility of the sponsor

12 Attendee Gift Bag $35,000 (one available) Get your brand into the hands of the first 1,000 SHAPE attendees to arrive on Sunday, June 3 rd. The bag will feature your company s logo and branded items essential to spending a sunny SoCal day on the Lot. Logo on the bag and swag items handed out to general admission attendees One postcard size collateral piece for inclusion inside the bag (provided by sponsor and requires AT&T approval) Seven onsite parking passes Logo inclusion on the registration site and onsite signage Inclusion in a blog highlighting sponsors of SHAPE sent pre-event Social media on AT&T Developer Program channels pre-event: one Twitter post and one Facebook post (content to be provided by sponsor) 15 SHAPE passes for your team to attend/staff the event 12

13 Misting Zones $25,000 (one available) Offer attendees relief from the high June temperatures with branded misting fans placed in high traffic areas throughout the venue. Branded misting fans Branded portable fans handed out to the first 500 attendees on Saturday Logo inclusion on the registration site and onsite signage Social media on AT&T Developer Program channels pre-event: one Twitter post and one Facebook post (content to be provided by sponsor) 10 SHAPE passes for your team to attend/staff the event

14 Hydration Station $15,000 (one available) Keep attendees hydrated with branded water stations placed in high traffic areas around the venue. Logo on water stations Branded banner indicating each water station location Branded cups Logo inclusion on the registration site and onsite signage Social media on AT&T Developer Program channels pre-event: one Twitter post and one Facebook post (content to be provided by sponsor) 10 SHAPE passes for your team to attend/staff the event 14

15 Session Co-Host $10,000 (10 available) Help AT&T welcome expert speakers, entertainers and visionaries exploring the convergence of technology and entertainment to the SHAPE stage. Sponsor an individual session that closely aligns with your company s goals. For more information on the scheduled sessions, Rachael Ambrose at ra616v@att.com (maximum of three sessions per sponsor). Branding within the theater venue Promo interstitial slide Name inclusion in pre-event and onsite promotions of the session(s) Logo inclusion on the registration site and onsite signage Social media on AT&T Developer Program channels pre-event: one Twitter post and one Facebook post (content to be provided by sponsor) Seven SHAPE passes for your team to attend/staff the event 3 15

16 À la Carte Packages (Price varies depending on selections below) Logo inclusion on the registration site and onsite signage Five SHAPE passes Sponsorship Package Ice Cream Cart (2 available) Social Media Vending Machine Price $25,000 $20,000 Description (One Available Unless Otherwise Indicated) Keep attendees cool during the heat of the day with tasty treats from a branded ice cream cart (either Saturday or Sunday for a four hour period) Attendees can Tweet to receive a promotional gift dispensed from the branded vending machine placed in a high traffic area of the venue (sponsor provides promotional items) Photo Op $12,000 Make sure your brand is part of an attendee s SHAPE memory by sponsoring a fun and customizable photo opportunity Charging Station (2 available) Room Block Drop Branding (10 available) $8,000 $2,500- $5,000 Get your brand noticed and keep attendees powered up for the day. These locker charging units can simultaneously charge all types of phones and devices Your flyer or swag item will be delivered directly to the door of all those staying in the official hotel room block (giveaways are provided by sponsor and require AT&T approval, price is dependent on item being distributed) $1,500 Logo placement on the registration site and onsite signage 16

17 AT&T Create-a-thon

18 Challenge Package $5,000-8,000 (price dependent on prize value) (four available) Sponsor a Create-a-thon prize and challenge teams to incorporate a specific team format, film technique or scene into their short film. $2,500-5,000 prize attributed to sponsor company Opportunity to view all films eligible for your company s prize and award the winning film Mention of challenge and winner during online event announcing grand prize film Promo interstitial slide shown in Orientation Area Inclusion in pre-event promotions of the Create-a-thon Logo inclusion on the registration site and onsite signage Social media on AT&T Developer Program channels pre-event: one Twitter post and one Facebook post (content to be provided by sponsor) Seven SHAPE passes for your team to attend/staff the event 3 18

19 Snack Break $5,000 (one available) Provide the film crews and actors with the nourishment they need to stay sharp until the director yells, cut! Logo on water bottles handed out in the orientation area Branded tablecloth on the refreshment table Logo inclusion on the registration site and onsite signage Social media on AT&T Developer Program channels pre-event: one Twitter post and one Facebook post (content to be provided by sponsor) Five SHAPE passes for your team to attend/staff the event 3 19

20 Speaker Package $2,500 (two available) Get your film equipment or technology in front of a captive creator audience. Your company will have the opportunity to generate buzz about your latest advances with multiple 30-minute educational workshops held throughout the weekend. Multiple 30-minute speaking sessions by sponsor s subject matter expert(s) Inclusion in pre-event and onsite promotions of the sessions One postcard size collateral piece for distribution to session attendees (provided by sponsor and requires AT&T approval) Logo inclusion on the registration site and onsite signage Social media on AT&T Developer Program channels pre-event: one Twitter post and one Facebook post (content to be provided by sponsor) Five SHAPE passes for your team to attend/staff the event

21 Online Hackathon

22 Challenge Package $10,000 (five available) Challenge developers to demonstrate the best use of your technology as they develop an entertainment focused application. Package includes distribution of your SDK, code samples, etc. $5,000 prize dedicated to sponsor company Branded challenge focused on the technology or theme of your choice (approved by AT&T) Live 60-minute webinar held prior to competition and promoted to all hackathon participants Mention of challenge and winner during Hackathon Finalists main stage session Inclusion of challenge and sponsor technology information in promotional blog Opportunity to view all submitted apps and select winner for your category Logo inclusion on the registration site Social media on AT&T Developer Program channels pre-event: two Twitter posts and two Facebook posts (content to be provided by sponsor) Seven SHAPE hackathon and expo passes 22

23 Exhibitor Custom Pricing (12 available) Kicker Package $5,000 (five available) Showcase Get your your technology demo in in our front customizable of an engaged 10x10 developer exhibit spaces. community Whether when you you have a demo sponsor booth a kicker built or prize. need Package to partner includes with our distribution production of team your SDK, to create code one, samples, we will etc. help you reach your goals. To be considered for inclusion in the expo, submit a brief abstract describing your demo, including images if available, to your AT&T Developer Program $2,500 contact. prize dedicated to sponsor company Branded prize focused on the technology or theme of your choice (approved by AT&T) Live 30-minute webinar held prior to competition and promoted to all Customizable hackathon participants exhibit space* (requires Logo inclusion on the AT&T approval) registration site and onsite Inclusion of challenge and sponsor technology information in promotional Open blogwi-fi access and one Ethernet line signage One Opportunity 20 amp electrical to view connection all submitted with apps and select Social winner media for on your AT&T category four outlet power drops Developer Program channels pre-event: One Twitter post and Targeted Demo Support one Facebook post content to Logo inclusion on the registration site be provided by sponsor Social media on AT&T Developer Program channels Seven pre-event: SHAPE one passes Twitter for post your and one Facebook post (content to be provided by team sponsor) to attend/staff the event Five SHAPE hackathon and expo passes *Booth production costs are the responsibility of the sponsor

24 Giveaway In-Kind (one available & 800 device minimum) Provide the exclusive giveaway for the main stage session announcing the winner of the online hackathon. Give away branded swag or your latest device to the developer and tech enthusiast audience to build excitement about your brand. Dedicated thank you and callout during the session One postcard size collateral piece for distribution to session attendees (provided by sponsor and requires AT&T approval) Logo inclusion on the registration site and in-room signage Social media on AT&T Developer Program channels pre-event: one Twitter post and one Facebook post (content to be provided by sponsor) Seven SHAPE passes for your team to attend/staff the event 24

25 Custom Packages

26 Exhibitor Custom Pricing (12 available) Custom Packages Don t see a package that fits your needs? SHAPE s tech and entertainment focused programming covers multiple audience segments and offers a variety of ways to increase brand awareness and engage with attendees. We can help guide you on how to put your brand and products with the right audience. Consider a custom sponsorship of the AT&T Create-a-thon, Film Awards, online Hackathon and/or Creator Camp for an impactful, highly targeted presence at the event. For more information on creating a custom sponsorship, contact Rachael Ambrose ra616@att.com 26

27 Contacts Rachael Ambrose Senior Product Marketing Manager AT&T Developer Program Jason Unrein Senior Product Marketing Manager AT&T Developer Program Laura Rohlman Marketing Coordinator AT&T Developer Program AT&T Developer Program 27