Marketing Manager Deakin College Burwood Campus, Melbourne, Full time

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1 Marketing Manager Deakin College Burwood Campus, Melbourne, Full time Navitas is a diversified global education provider that offers an extensive range of educational services for students and professionals including university programs, English language training and settlement services, creative media education, workforce education and student recruitment. Navitas, or PIBT as it was then, was founded in 1994 with the goal of helping more international students succeed at university in Australia via improved student support and an extended academic year. Since this time Navitas has significantly expanded the services it offers its students and clients and is now creating opportunities through lifelong learning for over 83,000 people in 31 countries per year. Deakin College (formerly known as MIBT) is a direct pathway to Deakin University, providing the experience that supports successful transition to further studies at the University. The Marketing Manager will work collaboratively with the Marketing and Admissions Director and the wider marketing and admissions team in the execution and evaluation of marketing strategies that contribute to growth of student enrolments at Navitas. A key focus of this role will be in implementing strategies to drive increased student enrolments from designated region/s. This will be achieved through the development of appropriate marketing materials, ongoing training and management of agents, attendance at key recruitment events and expos, responding to enquiries from prospective students and the tactical execution of enquiry conversion strategies. The position will require a strong background in marketing and communications, preferably in the education sector. The Marketing Manager is expected to engage in some domestic and international travel. Essential Bachelor s degree preferably in Marketing, PR, or Communications, or a related field Substantial experience in communications within both domestic and international recruitment Substantial experience in marketing within designated region/s Demonstrated experience in developing and managing effective marketing activities from planning to implementation in an international environment, including evidence of using market intelligence and research Highly developed interpersonal, communication, presentation and negotiation skills. Experience of developing and managing social media networks Experience and proven performance across various digital marketing channels, including lead automation Demonstrated capacity to effectively utilise various promotional media including print, audio-visual and web technologies to develop and implement successful marketing strategies Demonstrated ability to work cooperatively and constructively within a team Experience in a multicultural environment Willingness to be flexible with work-hours and have the ability to travel within Australia and overseas, often outside normal office hours Demonstrated organisational skills, including the ability to work on multiple projects and effectively manage competing priorities Desirable Experience in higher education marketing preferably international with a broad knowledge of the Australian university system, degree pathway programs, the ELICOS industry as well as government policy affecting international students Experience of customer relationship management software (particularly Salesforce) Highly developed skills in Adobe Creative Suite, Marketo and Salesforce Page 1

2 Strong copy writing and editing skills, including strong sense of accuracy and attention to detail, and an understanding of design and publishing processes High level computer literacy with advanced skills in Microsoft Office applications including document design, image manipulation and page layouts Proficiency in Mandarin What we offer An attractive remuneration package will be negotiated with the successful candidate. The Navitas Group offers outstanding long-term career opportunities within Australia and abroad, and is values driven and an equal opportunity employer. Enquiries and applications, including a cover letter and resume, should be sent to Justine Morris at Justine. Morris@deakin.edu.au. Applications close on 29 September Successful applicants require working rights in Australia, and will be subject to relevant pre-employment checks, which may include a National Police Check and/or a Working with Children Check. Page 2

3 Position Description Title: Marketing Manager Division: Reports to: University Partnerships Australasia Director, Marketing & Admissions 1. Overview and Objectives of the Position: The Marketing Manager will work collaboratively with the Marketing and Admissions Director and the wider marketing and admissions team in the execution and evaluation of marketing strategies that contribute to growth of student enrolments at Navitas. A key focus of this role will be in implementing strategies to drive increased student enrolments from designated region/s. This will be achieved through the development of appropriate marketing materials, ongoing training and management of agents, attendance at key recruitment events and expos, responding to enquiries from prospective students and the tactical execution of enquiry conversion strategies. The Marketing Manager is expected to engage in extensive domestic and international travel. 2. Key Result Areas: Provide strategic input into the development of annual marketing plans, recruitment targets and budget Develop, implement and evaluate lead generation, conversion and referral campaigns Develop, execute and evaluate student marketing and recruitment strategies/campaigns/promotional activities, including joint activities with University partner Achieve student recruitment targets and report on performance against key initiatives and enrolment targets Provide ongoing training with Source Country Officers (SCO), University partner and internal staff on suite of products, admission and visa requirements Contribute to the development of the value proposition that differentiates the College/Campus in specific target markets Conduct market and competitor research including employment and vocational trends Contribute to product portfolio development and its ongoing evaluation and refresh in line with market demand Adhere to the Navitas and University partner style guide in marketing material Travel overseas to participate in marketing/recruitment events as required Page 3

4 Compliance with internal and external regulatory framework Relationship management with agents, University partner and Navitas stakeholders Develop marketing material and content including social media marketing and communications Develop College/Campus specific digital content and online web strategy toolkit Develop and lead offer-acceptor campaigns Manage the web page quality control and content management of BU sites to ensure consistency and accuracy of content, quality and focus Ensure adherence to both the partner university and Navitas brand guidelines and gain relevant University approvals for all marketing material Source and work with external agencies and providers to ensure optimum campaign performance, brand awareness, and return on investment Develop and manage highly targeted domestic marketing campaigns across multiple platforms Conduct campaign analysis via internal systems (Marketo/Salesforce/MAZE) to map trends and identify key results and leverage findings to optimise student/customer acquisition activity Maintain presence across relevant social media in accordance with the social media strategy 3. Qualifications and Selection Criteria: Essential: i. Bachelor s degree preferably in Marketing, PR, or Communications, or a related field ii. Substantial experience in marketing within designated region/s iii. Demonstrated experience in developing and managing effective marketing activities from planning to implementation in an international environment, including evidence of using market intelligence and research iv. Highly developed interpersonal, communication, presentation and negotiation skills. v. Experience of developing and managing social media networks vi. Experience and proven performance across various digital marketing channels, including lead automation vii. Demonstrated capacity to effectively utilise various promotional media including print, audio-visual and web technologies to develop and implement successful marketing strategies viii. Demonstrated ability to work cooperatively and constructively within a team ix. Experience in a multicultural environment x. Willingness to be flexible with work-hours and have the ability to travel within Australia and overseas, often outside normal office hours xi. Demonstrated organisational skills, including the ability to work on multiple projects and effectively manage competing priorities Page 4

5 Desirable: i. Experience in higher education marketing preferably international with a broad knowledge of the Australian university system, degree pathway programs, the ELICOS industry as well as government policy affecting international students ii. Experience of customer relationship management software (particularly Salesforce) iii. Highly developed skills in Adobe Creative Suite, Marketo and Salesforce iv. Strong copy writing and editing skills, including strong sense of accuracy and attention to detail, and an understanding of design and publishing processes v. High level computer literacy with advanced skills in Microsoft Office applications including document design, image manipulation and page layouts Page 5