Panther Digital Marketing Reasons Why Businesses are Hiring Digital Marketing Consultants in 2018

Transcription

1 15 Reasons why businesses are hiring Digital Marketing 1. Poor Sales Sales numbers for your business are stagnant or below expectations and you re receiving very few or no leads coming through your website. This is a good sign that you need to hire a digital marketing consultant. He/she will assist you in developing a highlyfocused inbound marketing strategy to allow you to reach targeted customers more successfully, as well as creating a structured marketing strategy. The new strategies will deliver stronger marketing automation, create digestible or more relevant content, and direct targeted information to the customers allowing your leads and sales to increase dramatically. 2. Below Average In-House Digital Marketing Skillset In order for digital marketing to succeed, an individual must be knowledgeable regarding everything related to SEO, User Experience, content marketing, website development, conversion optimization, social media and all technical aspects. If the in-house digital marketing team doesn t own these skills, it would be a great time to hire an outside digital marketing consultant to secure the best results. Hiring an outside digital marketing consultant allows your business to take advantage of the wealth of information and originality that often can t be found in-house. 3. Access to Skills Not Available In-House Building an in-house digital marketing team to manage all of your digital marketing efforts is a practical impossibility for many small to medium-sized businesses. Very often, the skills your company requires are either hard to come by or too expensive. In addition, it won't be financially feasible to hire someone for a full or even part-time basis if you don't need their skills on a regular basis. 4. Digital Marketing Agencies Have the Tools Let s face it. Digital marketing requires the use of specific tools to streamline your campaign. Unfortunately, there is no one-tool-for-all when it comes to digital marketing. Most of the tools require premium services, and the costs increase with the addition of certain features for an upgrade to access required analytics to make data-driven decisions. Analytics, keyword research, competitor analysis, paid search management, and automation tools are needed to fulfill proper research.

2 The collective cost of utilizing these online marketing tools can be rather substantial for small and mid-size businesses. Digital marketing agencies already have these tools in place to help make the most of your campaigns. You don t need to take on the recurring costs that you re likely to experience with their use. 5. Analytics Metrics and Tracking In order to find out if your marketing strategies are working or not, you must track and analyze your efforts including you re A/B testing. If you don t have enough time to track your metrics regularly such as reviewing traffic numbers, user behavior and leads coming to your site, which ones can be converted into sales, you definitely need to hire a digital marketing consultant. When hiring a consultant, you need to be sure they understand your business well and help provide tools and resources to do the tracking for you. 6. Save Money and Time When considering hiring a digital marketing consultant, many businesses usually compare the cost of an in-house operation to the price of the consultant. You ll be surprised to learn that a consultant is much less costly. Agencies work as independent contractors, so you eliminate payroll taxes, cost of computer equipment, health insurance costs, vacation or PTO pay, increased electric costs, and you free up space in your building. The list goes on in your favor. Some of the tools you need to run the campaigns can also come with a hefty one-time payment or a monthly subscription. Most reputable agencies already have the essential digital marketing tools, so you won t need to spend a cent to get one. 7. Planning Ahead for Long-Term Projects Your business should be focused on both short-term and long-term goals. Therefore, if you don t have the time to concentrate on long-term projects and growth, it might be time to outsource to help you to launch and double your business over a decided period. Using such expertise through an outside digital marketing consultant allows you to get inspired as well to devise a detailed plan for your marketing and sales growth. 8. Content and Website Freshness

3 Visitors are always looking forward to new and invigorated content. If your website was last updated 1 year ago, then you should think about hiring a digital marketing consultant and content strategist. In order to remain competitive in the ever-changing online market, you should consider an up-to-date website design, proper SEO, and competitive research. Currently, websites that have responsive designs and are mobile-friendly are receiving preferential rankings by Google and search engines in general. Visitors should have a seamless viewing experience of your website regardless of the device they are using. If you haven t updated your website to meet such criteria, you need a consultant to provide the right advice on how to do it. Of course, consultants can also do the work for you. 9. Team-up with an Expert For most small businesses, you just can t hire digital marketing experts on the onset of your campaign. This is something that takes time and thorough consideration. Plus, it can be time-consuming for your team to understand all online marketing techniques, such as SEO strategies and social media marketing. Instead, you can get access to a team of experienced and qualified experts by working with a digital marketing consultant. Some big companies are paying the top buck just to hire and retain top talent. This means that the cost of hiring such experts can be quite high. The benefit here is that these experts have worked on similar projects in the past. So, you don t expect to cough up for costly services to leverage their expertise. 10. Industry Relevance and Research At this point, you must understand that research is important before launching any campaign. You need to learn amount your industry well, your competitors and the latest marketing practices in your segment. The onus of industry-relevant marketing practices is in the consultant. They re tasked to research on your market and identify your competition. Plus, they follow the latest developments in digital marketing to ensure quantifiable results. They also identify and research your target audience to learn and understand their behavior, preferences, and interests. This is to ensure the adopted marketing strategies

4 yield the maximum results possible and to keep your business abreast of relevant developments. 11. Outside Perspective In digital marketing, it s important to note that not all things will work for you. Some can offer disappointing results while others can be quite useful. A good consultant will give you great ideas on what techniques will give you results. They ll provide a new perspective to some of the things that your team had already been doing. They will assess your marketing efforts and create new ideas based on the viewpoint of the consumers. For example, when it comes to social media marketing, a digital marketing consultant will help you know where your target audience is mostly available. They ll determine what content appeal to the most and how they share and consume it. This will help to streamline your social media campaigns. 12. Measurable Results No business wants to make investments that bring no results. With so many marketing methods in digital marketing landscape, it can be difficult to know the real ROI. However, a consultant helps by determining the Key Performance Indicators (KPIs). These indicators help to figure out how your marketing campaigns are performing in relation to your objectives. Also, they will identify the important metrics to follow across different channels to determine the effectiveness of each campaign. You ll also get monthly or quarterly reports on your campaigns and a website audit to help you make sound marketing decisions. Typically, a digital marketing consultant offers clear insights into how your keywords are performing and how potential customers are engaging with your content and brand. 13. Scalability One thing that makes a digital marketing consultant your best bet for online growth is their scalability.

5 In a normal setting, you ll need to increase the size of your team whenever your business needs grow, or you want to launch something new. This means that your business will need additional resources to support and fuel the growth. With a marketing consultant, that s not the case. There will be no constraints on your current team and no need to expand your team. A good company usually accommodates your needs as your business grows. They offer several plans and packages that best suit your business size. Ideally, having a scalable and flexible consultant is important, especially when you re targeting a new market. 14. Website design, Social Media outreach, marketing, Corporate Branding, etc. Getting a website up and running is not an easy project. There are so many variables and data-driven decisions to be made. For instance, creating a good user experience is of utmost importance. All of the social media profiles that need to be managed regularly, website updates and continuous maintenance, development that need to be handled as well as marketing responsibilities and much more. With all these details running through your mind, hiring an outside digital marketing consultant for any digital marketing projects would definitely be more beneficial. 15. You Must Focus on Running Your Business In most cases, online marketing means hiring new talents outright to run the campaigns. Plus, it will need some of your attention since you ll be working with an in-house team. Don t forget that it will also take resources and time to just set up the team and the campaign itself. This can be quite time-consuming, and a consultant can come in handy to lift this burden off your shoulder. You don t want to spend months training your team. That time can otherwise be used for growing your business from the inside. With a consultant, you simply need to share your goals and their timeframe. There is no training, onboarding or managing another team. All the elements of your online marketing are handled internally by the consultant s team. This frees you up to run your business better. Final Words

6 For most small businesses today, outsourcing digital marketing services makes the most sense on many levels, due to the flexibility and affordability it offers. It might still take some time to find the most suitable consultant for your particular needs, but the minimal financial commitment (compared to hiring a full-time marketing employee or department) undoubtedly makes it worth the risk. Time to Choose the Right Digital Marketing Consultant There s a good number of businesses out there, but not all of them will offer what they claim. Digital marketing is a slow and on-going process, so choose the right consultant. Steer clear from companies that promise instant results in the number one position. Determine all limitations within a firm before making your decision. You want to work with a consultant that can deliver success and meet your company s overall goal. Lastly, determine the online performances of the consultant s site rank. Did you find them on the first page or did you have to dig deep to find them? Their ranking on search engines helps to reinforce your relationship with them. Have more questions about digital marketing? Feel free to reach out to us.