4 th Annual MOBILE PHARMA SUMMIT June 22-23, 2016, New York, NY

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1 Conference Agenda Wednesday, June 22, :00 9:00 AM Conference Registration Open Breakfast & Coffee Served in Exhibition Hall 9:00 9:10 AM Welcome Address by Conference Chair Seth Painter, HealthLink Dimensions 09:10-09:45 AM An Ecosystem Approach to Engaging Patients, Increasing Adherence and Enhancing the Patient Experience Chris Evans, Vice President, Global Innovation, West Pharmaceutical 09:45-10:15 AM Creating an App & Analytics Platform for Healthcare Dr. Michelle Longmire, MD, Co-Founder, Medable 10:15-10:45 AM Main Conference Room Chair Seth Painter, HealthLink Dimensions Room H763 Chair Joan Chambers, CenterWatch 10:45 11:15 AM 11:15-11:50 AM Why Your Biggest Opportunity is the Smallest Moments David Silk, Partner Lead, Healthcare, Google PANEL: Digital Engagement Strategy for Pharma Marketers Beth Wilson, Associate Director, Product Marketing, Celgene Don Feiler, Chief Technology Officer, Calcium Jorge Herrera, Head of Digital, LatAm, Pfizer PANEL: Evaluating Technologies aimed at Improving Healthcare Laura Pugliese, Deputy Director of Innovation Research, HITLAB Frank Fries, Director of IT, HITLAB Margaret Griffin, Manager, Digital Health Strategy, HITLAB

2 11:50-12:20 PM Implementing AI in Commercial Pharma: Applications and Analysis Nick Genatone, Director, Life Sciences, Next IT Healthcare Performing Clinical Trials around New Technologies AnAPPhylaxis Case Study Anna Sala, MD and Adrian Curran Co-Founders, Adnan Medical Innovation 12:20 1:20 PM NETWORKING LUNCHEON Sponsored by Next IT Healthcare 01:20 01:50 PM Building Media Personas Based on Patient Mobility Matt Nespoli, Assoc. Digital Media Director & Michael Deichmiller, Account Director, Butler/Till Health Group Pharma and Health Systems Perfect Together! Steve Berman, Head of Business Development, 01:50 2:25 PM PANEL: Marketing to Mobile-First Consumers Larry Bressler, Sr. Director, Marketing, Shire Alfred O Neill, Principal, Harbinger Associates Buddy Scalera, Sr. Director, Content Marketing, The Medicines Company How AI Combined with Mobile Can Improve the Patient Experience in Clinical Trials Victor Morrison, Chief Strategy Officer, Next IT Healthcare 02:25 02:55 PM The Doctor Will Text You Now: Keeping Pharma Sales Reps Engaged with Digitally-Focused Physicians Jamie Manning, Digital Director, Decision Resources Group SleepHealth Case Study: Weaving the Internet of Sleep The Future of Patient-Centric Collaborative Sleep Health Management Using Web-Based Platforms Adam Amdur, Chief Patient Officer, American Sleep Apnea Association

3 02:55-03:25 PM 03:25 03:55 PM The Measurement Trap: How Correct KPIs May Hinder Innovation When Applied at the Wrong Level Uteng Cheang, Mobile Exerience Lead, AstraZeneca Helping Patients Connect with Clinical Trials Putting Patient Choice into Perspective Joan Chambers, COO, CenterWatch 03:55 04:30 PM 04:30-05:00 PM PANEL: Merging Patient Experience with Clinical Outcomes to Create Meaningful Change through mhealth Dr. Ronald Tamler, MD, Ph.D., Director, Clinical Diabetes Institute, Mount Sinai Michael A. Diefenbach, Ph.D., Director, Behavioral Sceince, Northwell Heallth Moderated by: D Arcy King, Ph.D., Chief Strategy Officer, Daggerwing Health & Mobile: Boring or Breakthrough? New Tricks, Tips, and Metrics in a Customer-Centric World Alfred O Neill, Principal, Harbinger Associates How Montefiore is using Mobile Tools, Wearables and more in Clinical Trials A Collaborative Vision for mhealth Success Mobile Case Studies covering: Pediatric Obesity Clinical Study Using Mobile Devices Patient Engagement using Mobile Solutions Mony Weschler, CTO, Head of Innovation, 05:00-06:30 PM NETWORKING DRINKS RECEPTION THE HILL RD AVE., NYC (4 blocks from venue) Sponsored by Medable

4 Conference Agenda Thursday, June 23, :00-09:10 AM Day 2 Welcome Address by Conference Chair Seth Painter, HealthLink Dimensions PANEL: Practical Perspectives on Wearables in Digital Health 09:10-09:40 AM Doug Elwood, Health & Wellness Leader, NYU Langone Michelle Crouthamel, Project Manager, GSK Alex Simmonds, Assoc. Director, Health IT, BMS Hassan Kadham, Project Manager, Boehringer Ingelheim Thomas Tsang, CEO & Co-Founder, Valera Health Moderated by Matt Hendricks, Partner, Pharmica Consulting 09:40-10:10 AM Leveraging Innovation in Mobile Technology for Deeper Patient Insights Brian Mondry, Global Head, Digital Innovation, Kantar Health 10:10-10:30 AM Chair Seth Painter, HealthLink Dimensions Chair Joan Chambers, CenterWatch 10:30-11:00 AM CRM in a Digital & Mobile World Jerry Murphy, Director, Sales & Marketing Effectiveness, Zoetis Leveraging Analytics in mclinical Project Design and Implementation Moe Alsumidae, President, Chief Science Officer, Annex Clinical

5 11:00-11:30 AM Personalized Health Care Chanin Wendling, Director, e-health, Geisinger in Motion Pharma s Partnership with Hospitals: Lessons Learned Using Mobile Devices to Capture Patient Data Melissa Lech, Research Nurse Coordinator, Drexel University 11:30-12:00 PM What Physicians Need and Want in Mobile Dr. David Lee Scher, MD, FACC, FHRS Cardiologist & Digital Health Technologist DLS Healthcare Consulting PANEL: How to best Integrate Mobile & Wearable Devices within Current Clinical Settings Mony Weschler, CTO, Head of Innovation, Chanin Wendling, Director, e-health, Geisinger Health System Melissa Lech, Research Nurse Coordinator, Drexel University 12:00 1:00 PM NETWORKING LUNCHEON Sponsored by Next IT Healthcare