PRIVATE LABEL PRODUCT IDEAS

Transcription

1 WINWINACADEMY MONTHLY APRIL 2016 ISSUE 06 PRIVATE LABEL PRODUCT IDEAS By Damir Šerbečić WinWinAcademy IN THIS ISSUE WE FOCUS ON UPCOMING SUMMER TRENDS & HEALTH IMPROVEMENT PRODUCTS

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3 #1 CAT ACTIVITY PLAY MAT WHY THIS PRODUCT CAT LOVERS WOULD BUY ANYTHING FOR THEIR CATS. NOT ONLY THAT THIS MAT IS A WHOLE LOT OF FUN FROM A CAT BUT SERVES AS PET GROOM AND SCRATCH MAT. THIS CAT ACTIVITY MAT PROVES THAT DIFFERENTIATING EVEN IN SMALL SUBNICHES CAN PAY OFF. THIS PRODUCT IS MADE OF ECO FRIENDLY MATERIALS AND ITS DIFFERENT IN DESIGN THAN ANY OTHER TOP SELLING CAT MAT. PET INDUSTRY IS STILL GROWING RAPIDLY. MONTHLY SALES ESTIMATE: $ MAIN KEYWORD: CAT PLAY MAT POTENTIAL PROFIT: 50% (20$) EXTERNAL MARKETING: SOCIAL MEDIA, OPTIMIZE FOR GOOGLE, PAID ADVERTISING ON PET/CAT LOW COMPETITION WITH MANY PRODUCTS THAT HAVE SMALL NUMBER OF REVIEWS RANK VERY HIGH PET INDUSTRY IS STILL GROWING AT RAPID PACE MAIN CUSTOMERS ARE BABY BOOMERS WHO HAVE HIGHER BUDGET TO SPEND ON PETS.

4 #2 GIANT LUXURY POOL SWAN WHY THIS PRODUCT THANKS TO INFLUENCERS ON SOCIAL MEDIA PLATFORMS, ESPECIALLY ON INSTAGRAM, THIS GIANT LUXURY POOL SWAN HAS BECOME VERY POPULAR. BEAUTIFULLY DESIGNED SWANS WITH LUXURY IMAGES CAN INCREASE PERCEIVED VALUE OF THIS PRODUCT EASILY, WHICH MEANS THAT YOU CAN CHARGE MORE THAN OTHER BRANDS CHARGE FOR THESE TYPES OF TOYS. DOWNSIDE IS THAT ITS A SEASONAL PRODUCT. MONTHLY SALES ESTIMATE: $ MAIN KEYWORD: SWAN POOL FLOAT (~15.000/MO SEARCHES ON GOOGLE) POTENTIAL PROFIT: 58% (35$) EXTERNAL MARKETING: SOCIAL MEDIA (ESPECIALLY INSTAGRAM) DIFFERENTIATING POINT IS DESIGN. MANY LOW QUALITY PRODUCTS RANKING HIGH. THE MAIN RISK WITH THIS TYPE OF PRODUCT IS THAT IT WILL ARRIVE BROKEN WITH HOLES. EVEN A SMALL HOLE CAN RUIN THE WHOLE PRODUCT, WHICH IS EXACTLY THE PROBLEM WITH MOST OF THESE TYPES OF PRODUCTS. MANY ARE NOT USING SOCIAL MEDIA TO CREATE PERCEPTION OF LUXURY TOY

5 #3 POSTURE CORRECTOR WHY THIS PRODUCT EVERYDAY MORE AND MORE PEOPLE ARE WORKING ON COMPUTERS AND FROM OFFICES. THIS MEANS SITTING IN A CHAIR AND LOOKING AT A SCREEN FOR AT LEAST 8 HOURS PER DAY. MOST OF US HAVE BAD POSTURE WHEN SITTING WHICH CREATES TENSION IN NECK AND SHOULDERS. THERE ARE WAY TOO MANY BAD AND LOW QUALITY POSTURE CORRECTORS ON THE MARKET. THERE IS AN OPPORTUNITY FOR HIGH QUALITY PRODUCT WHERE YOU CAN OFFER POSTURE EXERCISES CONTENT AS A BONUS OR EVEN FOR LEAD GENERATION. MONTHLY SALES ESTIMATE: $ MAIN KEYWORD: POSTURE CORRECTOR (12.000/MO SEARCHES ON GOOGLE) POTENTIAL PROFIT: 40-50% EXTERNAL MARKETING: EDUCATIONAL ARTICLES AND CONTENT, TARGET PEOPLE WHO WORK ON COMPUTERS AND AT OFFICES MOST PRODUCTS THAT RANK VERY HIGH ARE VERY BAD QUALITY OPPORTUNITY FOR INNOVATION AND REALLY QUALITY AND PREMIUM PRODUCT OPPORTUNITY TO DEVELOP A BRAND THAT WILL BE SYNONYM FOR CORRECT POSTURE

6 #4 CALLUS REMOVER & FOOT CARE WHY THIS PRODUCT DURING HOT SUMMER DAYS MOST PEOPLE LIKE TO WEAR OPEN SHOES AND FLIP FLOPS. THAT IS WHY DEMAND FOR THIS SEASONAL PRODUCT GROWS EVERY SUMMER. THIS PRODUCT REMOVES DEAD SKIN FROM FOOT AND MAKES THE SKIN VERY SMOOTH. THERE IS AN OPPORTUNITY FOR CREATING FOOT CARE BUNDLES THAT WILL INCLUDE CALLUS REMOVER WHICH WILL LET YOU OPTIMIZE YOUR PRODUCT LISTING FOR MORE LONG TAIL KEYWORDS. MONTHLY SALES ESTIMATE: $ MAIN KEYWORD: CALLUS REMOVER (14.000/MO SEARCHES ON GOOGLE) POTENTIAL PROFIT: 35% (10$) EXTERNAL MARKETING: BEAUTY BLOGGERS AND INFLUENCERS, SOCIAL MEDIA, YOUTUBE VIDEO ADS THIS PRODUCT IS SEASONAL WITH STRONG GROWTH EACH SUMMER OPPORTUNITY FOR BUNDLES THAT WILL INCLUDE FOOT CARE KIT INCLUDING CALLUS REMOVER HAVING A BUNDLE WILL LET YOU OPTIMIZE PRODUCT LISTING FOR MANY LONG TAIL KEYWORDS IN FOOT CARE NICHE

7 #5 SNAKE & REPTILE HOOK WHY THIS PRODUCT THIS IS A SEASONAL PRODUCT. SUMMER IS PART OF THE YEAR WHEN SNAKES ARE VERY ACTIVE AND IN SOME PARTS OF THE USA IT S A VERY FREQUENT SCENARIO TO HAVE A SNAKE IN BACKYARD. IT IS VERY DANGEROUS TO CATCH A SNAKE WITH YOU OWN HANDS. THIS SNAKE HOOK IS DIFFERENT THAN OTHER HOOKS BECAUSE IT HAS CLAWS SO YOU HAVE FULL CONTROL OVER SNAKE. THIS IS AN EVERGREEN PRODUCT THAT CAN BE A GREAT CASH GENERATOR ONCE YOU ACHIEVE GOOD RANKINGS. SET AND FORGET TYPE OF PRODUCT. MONTHLY SALES ESTIMATE: 6.105$ MAIN KEYWORD: SNAKE TONGS (1.000/MO SEARCHES ON GOOGLE) POTENTIAL PROFIT: 20-30% (7-12$) EXTERNAL MARKETING: OPTIMIZING FOR GOOGLE, CONTENT MARKETING ABOUT CATCHING SNAKES MANY PRODUCTS RANKING HIGH WITH LOW NUMBER OF KEYWORDS TOP SELLER IS NOT USING FBA ONLY ABOUT 360 SEARCH RESULTS ON AMAZON FOR MAIN PRODUCT KEYWORD

8 DISCLAIMER PRIVATE LABELING IS IN GENERAL MORE RISKY THAN ANY OTHER BUSINESS MODEL ON AMAZON SINCE YOU ARE BUILDING YOUR OWN BRAND FROM GROUND UP WITHOUT ANY PRIOR FOLLOWING, AUDIENCE OR DEMAND. SUCCESS OF A PRIVATE LABEL PRODUCT/BRAND DEPENDS OF MANY FACTORS (DEMAND, TRENDS, COMPETITION, SOURCING AND IMPORTING SIDE, ON AND OFF AMAZON FACTORS ETC.). THAT BEING SAID I CAN NOT GUARANTEE SUCCESS OF ANY OF THE ABOVE LISTED PRODUCTS. THIS LIST IS ONLY FOR EDUCATIONAL PURPOSE. THIS IS MY PERSONAL OPINION AND ANALYSIS OF CURRENT MARKETS. SALES ESTIMATES ARE BASED ON SELLING PRICE OF TOP SELLING PRODUCT IN ITS CATEGORY, BEST SELLER RANK AND FIGURES FROM JUNGLE SCOUT ESTIMATOR TOOL. SALES FIGURES ARE JUST ESTIMATES AND IT SERVERS FOR EDUCATIONAL PURPOSES TO SEE WHAT IS POSSIBLE. BUT IT IS NOT A GUARANTEE THAT YOU ARE GOING TO ACHIEVE MENTIONED SALES FIGURES. THANK YOU FOR YOUR UNDERSTANDING. DAMIR ŠERBEČIĆ WINWINACADEMY.COM