Register by. save $300! Season 5 #2 $3.99 US/CAN

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1 Register by AUGUST August 29 save $300! $3.99 US/CAN Season 5 #2

2 Get the Inside Story on Predictive Analytics Join Predictive Investigator Sam Pels at Directions 2008 for an inside look at the latest in predictive analytics. Whether you re a business executive, researcher, or hands-on technology end user, you ll uncover valuable information you can immediately put to good use. n Discover innovations in statistics, data mining, market research, predictive analytics, and business intelligence n Get inspired by new ways to address business challenges with analytics n Hear analytics success stories from your peers n Enjoy fascinating keynote speakers, industry thought leaders, and SPSS Inc. experts n See new products, services, and technologies n And much more! Stake out your spot today! Register now at spssdirections.com or call Register by August 29 and save $300 The city s dark side that s where I live. I m Sam Pels predictive investigator 2 Continued pg 4

3 2008 North American Directions Agenda* Sunday, November 9 1:30 pm 5:30 pm Concurrent Optional Training Courses 6:00 pm 8:00 pm Registration and Welcome Reception Monday, November 10 9:00 am 10:30 am Keynote Sessions 10:30 am 11:00 am Break 11:00 am 11:45 am Concurrent Breakout Sessions 12:00 pm 12:45 pm Concurrent Breakout Sessions 12:45 pm 1:45 pm Lunch and Insight Awards 1:45 pm 2:15 pm Keynote Session 2:30 pm 3:15 pm Concurrent Breakout Sessions 3:15 pm 4:00 pm Break 4:00 pm 4:45 pm Concurrent Breakout Sessions 6:00 pm 8:00 pm SPSS Directions Reception Tuesday, November 11 9:00 am 10:15 am Keynote Sessions 10:15 am 10:45 am Break 10:45 am 11:30 am Concurrent Breakout Sessions 11:30 am 12:15 pm Concurrent Breakout Sessions 12:15 pm 1:30 pm Lunch 1:45 pm 2:30 pm Concurrent Breakout Sessions 2:45 pm 3:30 pm Concurrent Breakout Sessions 3:30 pm 4:15 pm Break 4:15 pm 5:00 pm Concurrent Breakout Sessions Wednesday, November 12 9:00 am 9:45 am Concurrent Breakout Sessions 10:00 am 10:45 am Concurrent Breakout Sessions 11:00 am 11:45 am Concurrent Breakout Sessions 11:45 am 12:45 pm Closing Reception 2:00 pm 6:00 pm Concurrent Optional Training Courses Thursday, November 13 8:30 am 12:30 pm Concurrent Optional Training Courses continued * Agenda is subject to change 3

4 KEYNOTE SPEAKER Ian Ayres economist, professor, and author of the bestselling book Super Crunchers. Why Thinking-by-Numbers is the New Way to Be Smart Discover how new methods of prediction and decision-making are not only changing the way choices are made, but the choices themselves. Ian Ayres will explain: n How and why these predictive techniques work n How decision-makers are applying them to business and just about everything else n The impact that predictive techniques will have on our lives Hear Directly from SPSS Inc. Executives Get a comprehensive update on all things SPSS from our executives including data mining, data collection, text mining, statistics, analytics management, and our overall product vision. We ll get you up to speed with everything you need to know. Watch spssdirections.com for updates on other compelling keynote speakers. Got an urgent call from Clementine, Security Director at Fabulous Analytics inc. The prototype of a new product the key to ROI and its developer, Max Smarts, were missing. my assistant al GORITHM and i sped over. Thanks for coming! Where should we start? I ll ask Smarts colleagues about his work habits. And I ll check the lab s security logs. 4 Continued pg 6

5 Gain new insights from our breakout trackssession highlights Not sure which breakout track is right for you? Go to spssdirections.com and use the Directions Predictive Planner to get personalized recommendations. It s an easy, automated system that matches up your interests and business needs with the Directions agenda. Survey and Market Research Learn how to streamline every step of the survey research process, from data collection to analysis to reporting. The Modern Call Center Find out what s new in telephone interviewing Build a Killer Survey Quickly engage respondents and capture the right information by creating more compelling surveys Create the Aha Moment See how getting the right results to the right people leads to more sales, better services, and greater returns Interactive Surveys Create a richer survey experience by adding interactivity and visual appeal without technical expertise Better Data Collection and Reporting Get the tips and tricks to reduce costs, save time, and generate better results at every step On-the go Surveys Reach an increasingly mobile population by capturing their opinions on-the-go Text Responses Automate the coding of survey text responses Web 2.0 and Social Networks Learn how to tap into new online media to gain profitable insights into your customers and markets Solutions for System i Take away new ideas for gaining greater business value from your IBM System i environment. Upgrading to ShowCase Suite 8.0 See how to make sure your upgrade goes without a hitch in this step-by-step how-to session Automation Tips Learn the most effective automation tips for ShowCase, including Python scripting, automating ShowCase WarehouseBuilder sets, and advanced automation of reports See more sessions at spssdirections.com 5

6 breakout session highlights Research and Statistics See how leading organizations use SPSS and its modules to solve business problems and perform organizational research. Extend and Customize SPSS Statistics Solve problems and increase capabilities with the latest enhancements to SPSS Statistics programmability and scripting Banking on Predictive Analytics See how Brazil s largest private bank boosted financial services sales by 90% using predictive analytics Python Streamlines Syntax The Navy Federal Credit Union reveals how it reduced SPSS syntax code from 300 pages to less than five, and now can perform updates in minutes rather than days. The Plane Facts Hear how the Boeing Employees Credit Union gained $1.6 million in new revenue and savings with predictive analytics Predictive Healthcare See how Lifepath Hospice created a model that was 87.7% successful in predicting when patients would require emergency room visits or hospitalizations See more sessions at spssdirections.com A quick survey showed that Smarts rode a hybrid-fueled cycle played Air Guitar and drank a can of Hi-Caf Cola every hour. Odd. He was here four hours last night but I see only three cola cans The logs show Sue stats was working right across the hall last night We ve got to find her! 6 Continued pg 8

7 breakout session highlights Analytics in Government and Academia Discover innovative data analysis strategies at use within government agencies and academic institutions. R you taking advantage of R? Learn how to add thousands of free analytical functions to SPSS using R language Preventing School Dropouts Hear how the Hamilton County Department of Education (HCDE) created a remarkably effective predictive model to help prevent school dropouts and boost test scores Faster Feedback Clayton County Public Schools in Jonesboro, Georgia, cut survey creation time in half, eliminated data conversion errors, and delivered data to decision makers faster More Revenue See how predictive analytics helped the Canada Revenue Agency to generate millions of dollars in new revenue Know your Donors Cornell University explains how data-driven decisions help them target the right donors with the right time with the right message From Welfare to Work The University of West Florida CORAL Center uses analytics to predict the most effective services that help welfare recipients become employed Data and Text Mining Hear how data and text mining are helping organizations to deliver real-time answers to decision makers. Blogs Learn how to uncover valuable information and insights in blogs using text analytics Data Mining Best Practices Hear about proven techniques for top-notch data mining. These include building automated streams, using variables and parameters, taking advantage of parallel processing, splitting out tasks, delivering output, and more. Introduction to Clementine Learn how the leading data mining workbench improves productivity through the entire data mining process CRISP-DM This session provides an in-depth exploration of the data mining methodology See more sessions at spssdirections.com 7

8 breakout session highlights Analytic Deployment See real-world success stories that demonstrate the power of predictive analytics to increase revenue and boost productivity. Analytic Models Automation Learn advanced automation for SPSS Predictive Enterprise Services Intelligent Decisions See how predictive models, business rules and optimization techniques can solve business problems and improve results Integrating Analytics Learn how to seamlessly link your analytic results into your IT infrastructure Stopping Downtime Komatsu America Corp. will explain how predictive analytics helps to identify potential machinery problems before they occur Deployment Strategies Discover the most effective ways to deploy analytics for solving business problems Reporting your Results Learn the fastest and most effective ways to deliver analytic results to key decision-makers See more sessions at spssdirections.com We caught up with our witness in her lab I didn t see smarts but there was a strange guy lurking by the hi-caf cola machine could he have caught and kidnapped smarts there? let s check the data in my office 8 Continued pg 10

9 breakout session highlights New Product Introductions See the latest product and solution releases from SPSS and preview new technologies still in development. SPSS Statistics 17.0 Whether you are a novice, experienced analyst, or a programmer, there are significant new features for you in this release SPSS Predictive Enterprise Services Get an overview of version 3.5 and a sneak preview of SPSS Predictive Enterprise Services 4.0 SPSS Viz Designer See how users with varying technical skills can visually interpret patterns, trends, or anomalies in data Text Mining Innovations See the new features in recent releases of Text Mining for Clementine and SPSS Text Analysis for Surveys Clementine 12.0 Discover the newly available functionality in the most recent release, and get a sneak preview of Clementine 13.0 Hands-On Workshops Test drive the latest analytical software in our hands-on workshops. Space is limited. Sign up at the registration desk when you arrive to reserve your spot. Real-Time Model Deployment Learn how to use SPSS Interaction Builder for more effective customer interactions Innovative Visualizations Get up-to-speed on the newest visualization techniques and technologies Automating Analytics Learn how to automate analytical tasks and report delivery with SPSS Predictive Enterprise Services SPSS Statistics 17.0 Take a test drive of the powerful new data management, programmability, and statistical features SPSS Text Analysis for Surveys 3.0 See for yourself how easy it is to extract variables from open-ended survey questions Clementine Get hands-on experience with this leading data mining workbench Desktop Reporter Try out the interactive reporting features and many options for customizing data Desktop Author Build a survey with Desktop Author and take home practical examples of Web, telephone, and paper surveys See more sessions at spssdirections.com 9

10 sponsors include mine the traffic data for vehicles driving near the lab last night look here s one that drove by every 20 minutes! let s run the plate at the hall of records Lets check it out and fast! Time may be running out for smarts 10 Stay tuned...

11 EARLY BIRD DISCOUNT Lock in your early bird discount now! Commercial (conference only) SAVE! Commercial package (conference plus 3 nights hotel)* Public Sector (conference only) SAVE! Public Sector package (conference plus 3 nights hotel)* Social registration** (Entrance to Welcome and Customer Receptions only) Early bird $999 $1500 $399 $950 $150 Standard $1299 $1800 $699 $1250 $150 * Conference plus hotel packages must be paid in advance with credit card. Supply of conference/ hotel packages is limited. All packages expire Noon CST, October 17th. ** Social registrations must be paid in advance with credit card. Must be accompanied by a conference registrant and be 21 years of age or older. Optional pre-conference training courses Sunday, November 9, 1:30 pm 5:30 pm Clementine v.12.0: New Predictive Models $349 Building Dashboards and Customized Reports for Web Delivery with SPSS Predictive Enterprise Services $349 Correspondence Analysis and Multidimensional Scaling using SPSS Categories $349 Best Practices for Dimensions Scripting $349 Introduction to SPSS Neural Networks $349 Customer Segmentation & Classification Trees using SPSS Statistics 17.0 $349 See course descriptions at spssdirections.com Optional post-conference training courses Wednesday, Nov. 12, 2:00 pm 6:00 pm and Thursday, Nov. 13, 8:30 am 12:30 pm Introduction to SPSS Text Analysis for Surveys $599 Business Forecasting and Trend Analysis with SPSS Forecasting $599 Introduction to Statistical Analysis with SPSS Statistics Base $599 Introduction to SPSS Categories, Customer Segmentation & Classification Trees (Survey/Market Research) $599 High-Performance Analytics and Data Mining for Strategic Competitive Advantage $749 See course descriptions at spssdirections.com 11

12 Bally s Has the Best Show in Vegas: Directions 2008! Be Close to the Action Bally s Las Vegas is THE place to experience everything Directions has to offer. You ll be only steps away from the sessions, lunches, and receptions. And when your day is done, relax and enjoy the amazing view of The Strip below or the scenic mountains on the horizon. Book by October 17th Special Directions rates: Single/Double $169/night Add 3rd or 4th person: $30 per person Save even more! Book a conference/hotel package Details on page SPSS Inc. All rights reserved. BR Hurry Directions hotel rooms have sold out in all previous years!