GLOBENEWSWIRE ANALYTICS REPORT

Transcription

1 GLOBENEWSWIRE ANALYTICS REPORT Click the Newswire Analytics buttn n the desired release. This will take yu int the Analytics Reprt. The Analytics Reprt is divided int 3 main sectins highlighted at the tp f the reprt: Placements Displays links t Online Pstings (Full Text, Headline Only, and Scial Psts) and Distributin (selected gegraphic distributin circuits, financial and trade distributin) Views Shws breakdwn f release views n the GlbeNewswire.cm Newsrm Engagement Includes breakdwn f reader engagement n the GlbeNewswire.cm Newsrm (i.e., ed, shared, printed release, etc.) Yu may als: Change the reprt timeframe by clicking the Change Time buttn.

2 a PDF r an HTML cpy f the reprt by clicking the Send Reprt buttn. Yu can send the entire reprt r specific sectins, as well as autmatically receive a cpy f the reprt. Create an aggregate reprt fr all releases submitted within a specific timeframe. DISTRIBUTION & PLACEMENTS Online Pstings Links t yur release n varius dwnstream websites. Exprt t Excel Online Pstings can be exprted t Excel using the blue Exprt t Excel buttn lcated in the tp right-hand crner. The reprt is exprted with three tabs: Full Text, Headline Only, and Scial Psts.

3 Full Text Displays a list f sites that carry the press release in its entirety. Headline Only Displays a list f places that display the headline f press release, but nt necessarily the release in its entirety. Ptential Reach # The average number f unique mnthly visitrs fr each f the websites listed. Scial Psts Shws tweets n Twitter that include the headline f the release. Scial Engagement Refers t the ttal number f fllwers fr all Twitter users wh tweeted the headline f the release. Distributin Financial Lists financial terminals and databases that the release is delivered t. Selected Gegraphic Distributin Circuits - Displays infrmatin abut the selected distributin circuit(s) used fr a particular release, alng with the ptential reach fr each publicatin listed.

4 VIEWS Views - Breakdwn f release views n the GlbeNewswire.cm hsted versin f the release. Cumulative Views - Represents the ttality f all traffic t the release n the GlbeNewswire Newsrm. Ttal Views - Represents the ttal amunt f times the release was viewed at a specific time and date. Mbile Devices Views that ccurred n a mbile brwser. Direct Traffic Refers t visitrs t the press release frm the GlbeNewswire Newsrm. Search Refers t visitrs t the press release via search engines.

5 Search Engines Represents a breakdwn f views frm search by varius search engines (Ggle, Bing, Yah!, etc.) Crawlers - Refers t the views f the press release by sftware designed t retrieve and index cntent fr search engines such as Ggle and Bing. Keywrds Keywrds used in a search engine t find yur press release will als be highlighted. Nte: Ggle has stpped prviding this data t all newswire services s this infrmatin is limited. Referrers Indicates visitrs wh are accessing yur press release directly frm , RSS feed r anther website. This website will have a URL that directs the user t the GlbeNewswire site. Audience Segmentatin Breakdwn f the release audience by gegraphic lcatin. ENGAGEMENT Scial Media Sharing activity fr the press release. We track this sharing activity via the AddThis tlbar n the GlbeNewswire-hsted release as well as frm the ther tlbar tls.

6 General Activity Displays general activity fr the press release based n interactins n the GlbeNewswire.cm Newsrm. Links Displays engagement/click-thrughs fr links embedded in the bdy f the release, based n interactins n the GlbeNewswire.cm Newsrm.