THE WORLD S LARGEST INDEPENDENT MARKETING TECHNOLOGY CONFERENCE SERIES EAST 2018 PROSPECTUS OCTOBER 1-3, 2018 HYNES CONVENTION CENTER BOSTON, MA

Transcription

1 THE WORLD S LARGEST INDEPENDENT MARKETING TECHNOLOGY CONFERENCE SERIES EAST 2018 PROSPECTUS OCTOBER 1-3, 2018 HYNES CONVENTION CENTER BOSTON, MA

2 ATTENDEES COME TO MARTECH TO EXPAND THEIR NETWORK, DISCOVER NEW IDEAS, NEW SOLUTIONS, AND LEARN ABOUT FORWARD-THINKING APPROACHES FROM THEIR PEERS. Join 1,300+ marketing, technology, management execs from leading brands and agencies representing the estimated $32.3 Billion in spend on marketing technology with 12.4% compounded growth rate anticipated for 2018 as they actively research new solutions and network with their peers. MarTech is the marketing conference for technologists, the tech conference for marketers, and the essential conference for growth-minded management. MARTECH October 1-3, 2018 Hynes Convention Center Boston, MA 2

3 Programmed with passion by Chair Scott Brinker. Scott has been chronicling the rise of marketing technology and its impact on marketing strategy, management, and culture since He also creates the annual Marketing Technology Landscape Supergraphic (aka MarTech5000), is the author of Hacking Marketing, a guide to marketing management in a software-driven world, and publisher of chiefmartec.com. No one is more qualified to program, guide and moderate a marketing technology conference. Together, in 2014, Scott Brinker and Third Door Media, publisher of the leading information resources for digital marketers (MarTech Today, Marketing Land, Search Engine Land) and producer of the SMX events, launched MarTech and have been an integral part of bringing this community together. Scott takes the grand view of martech, that marketing, technology and management are no longer silos, rather they are blending to deliver compelling campaigns and remarkable customer experiences, adapting quickly to emerging opportunities that ultimately drives market share and profitable revenue. The synergies between these disciplines drive change and demonstrate the power of a united martech tribe. Because martech isn t just technology. It s the people and processes that leverage technology in the pursuit of that brand ideal. *IDC MARTECH October 1-3, 2018 Hynes Convention Center Boston, MA 3

4 MARTECH ATTENDEES JOB FUNCTION 67% OF ATTENDEES EXECUTIVE, MARKETING, IT MANAGEMENT 57% OF ATTENDEES ARE IN-MARKET FOR SOLUTIONS PREDICTIVE ANALYTICS PERSONALIZATION 28 % 38 % 25% Executive Management 36% Marketing & Agency Management 14% Marketing & Agency Operations 7% IT Management & Operations 18% Other SOCIAL MEDIA MANAGEMENT SEO SOFTWARE CUSTOMER EXPERIENCE AGENCY SERVICES DATA MGMT/CUSTOMER DATA PLATFORM TESTING & OPTIMIZATION BUSINESS/CUSTOMER INTELLIGENCE 28 % 27 % 25 % 25 % 24 % 23 % 23 % 28 % AT COMPANIES WITH ANNUAL REVENUE OF $500MM+ MARKETING OPERATIONS MANAGEMENT VIDEO MARKETING PLATFORM SOCIAL INFRASTRUCTURE (Loyalty, Reviews, Sso) 21 % 21 % 20 % ATTRIBUTION & PERFORMANCE 19 % TAG MANAGEMENT SOFTWARE 19 % SELL PRIMARILY TO DIGITAL ASSET MANAGEMENT 18 % Equally b2b & b2c 70% B2B 18% Equally B2B & B2C PROJECT MANAGEMENT PAID MEDIA MANAGEMENT SALES ENABLEMENT DISTRIBUTION 18 % 17 % 16 % 16 % 78 % PURCHASING DECISION MAKERS 12% B2C PROFESSIONAL SERVICES 15 % MARKETING RESOURCE MGMT 14 % ECOMMERCE/SHOPPING CART 11 % MARTECH October 1-3, 2018 Hynes Convention Center Boston, MA 4

5 COMPANIES IN ATTENDANCE MARTECH October 1-3, 2018 Hynes Convention Center Boston, MA 5

6 TITLE SPONSOR / Breakfast Keynote $60,000 Two Available. Our Title Sponsorship provides the highest level of visibility and lead generation opportunities, combining extensive multichannel audience development and visibility (online, , social media, onsite). Pre-show, your company will receive premium visibility on the event website and in ongoing communications across , social and digital campaigns. At the show, your company will receive the highest level of exposure and acknowledgement throughout the venue, as well as in the Conference Guide and/or conference mobile app, with your logo on the backdrop of the keynote stage and during the 30-minute Breakfast Keynote (Tuesday or Wednesday). Your company s Breakfast Keynote is open to all paid conference attendees, and you will receive contact information on all that attend. Room capacity of 400. Your Keynote is highlighted in the agenda both before and during the event. The Title sponsorship includes a private Boardroom for meetings, a 5 x 20 Turnkey Exhibitor Package, 10 All Access Passes, a postal mailing and an opt-in list. MARTECH October 1-3, 2018 Hynes Convention Center Boston, MA 6

7 PRESENTING SPONSOR / Lunch Presentation $45,000 4 Available. Presenting Sponsorships combine thought leadership, lead generation and branding opportunities that get your company noticed at the conference and beyond. Demonstrate thought leadership by presenting a 30-minute Lunch Presentation. These integrated programs combine extensive audience development activities (online, , social media) with a description embedded in the conference program. This combination of features enables your company to build awareness that prepares the MarTech audience to receive your message, delivers that message to MarTech attendees at the conference, and measures the results by capturing the names of attendees for follow up. Room capacity is 200. Deliverables include a 5 x10 Turnkey Exhibitor Package, a 30-minute luncheon presentation and contact details for attendees, opt in list, branding, and 2 All Access passes. MARTECH October 1-3, 2018 Hynes Convention Center Boston, MA 7

8 EXHIBITS 5 X 10 TURNKEY BOOTH PACKAGE $12,500 5 X 20 TURNKEY BOOTH PACKAGE $24,000 Turnkey display structure (5 x10 ) with graphics Monitor Podium 2 stools Internet and Electrical 1 All Access conference pass 10 Expo passes 1X postal mailing list use (bonded mail house) Scanner Company logo on Exhibitor/Sponsor web page and link to company description. 15% discount code on All Access conference tickets Company listed in Conference Guide and/or Mobile App Turnkey display structure (5 x20 ) with graphics 2 Monitors 2 Podiums 2 Stools Internet and Electrical 2 All Access conference passes 10 Expo passes 1X postal mailing list use (bonded mail house) 2 Scanners Company logo on Exhibitor/Sponsor web page and link to company description. 15% discount code on All Access conference tickets Company listed in Conference Guide and/or Mobile App MARTECH October 1-3, 2018 Hynes Convention Center Boston, MA 10

9 CONTACT US / We re excited to work with you to accomplish your objectives. Leslie Bacon SVP, Marketing Solutions (203) lbacon@thirddoormedia.com Carolyn Goldfarb Sales Director (917) cgoldfarb@thirddoormedia.com Elizabeth Huston Director of Business Development (646) ehuston@thirddoormedia.com Sean Moriarty Partner & VP of Sales (203) sean@thirddoormedia.com Elizabeth O Connor Director, Business Development (203) eoconnor@thirddoormedia.com Sarah Power Director of Business Development (516) sarah@thirddoormedia.com Darlene Townsend Director of Business Development (650) dtownsend@thirddoormedia.com Mary Warley Sales Director (508) mary@thirddoormedia.com One of the things that makes MarTech unique is the level of sophistication of the buyers that we see. This is really an educated, informed audience; they ask the hard questions, which are the great questions and those are the conversations that we really want to be having. KYLE CHRISTENSEN, INVOCA MARTECH October 1-3, 2018 Hynes Convention Center Boston, MA 14