People don t read anymore

Transcription

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2 Hi. I m Steve

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5 People don t read anymore

6 3,873 words Average time on site 01:36 This page 03:20

7 People don t read anymore The key factor Is INTEREST

8 The more people that like your ad, the better your ad will perform

9 The more people that like your ad, the better your ad will perform Design marketing that motivates targeted prospects to take the action you want

10 Reaching 100,000 people is more effective in generating revenue than targeting 500 people who you know for a fact ski.

11 Reaching 100,000 people is more effective in generating revenue than targeting 500 people who you know for a fact ski. Successful marketing is, and will always be, about reaching targeted prospects.

12 You don t want to exclude or offend anyone with your marketing

13 Take a stand to your true market

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15 If your competitors are doing it, you have to do it too just to compete!

16 If your competitors are doing it, you have to do it too just to compete! The less you act like your competition, the quicker you will define your own positioning in the marketplace.

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18 You don t collect enough data (names, s, purchase history, etc)

19 You don t do enough with the data you do collect

20 Your website is ineffective It s not increasing business!

21 Ads, , website lack a definitive call to action

22 Ad campaigns are not individually tracked to know which ones were effective

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24 Rush to discount, rather than add value

25 Budgets are based on a random number instead of goals they are trying to meet

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27 You have no system in place for measuring service.

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31 Having a strong USP is one of the most important elements of your marketing plan.

32 It must say to your customer, Buy this and you will receive this specific benefit.

33 Your USP must be one that your competition does not, or cannot offer.

34 It must be strong enough to attract new customers.

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36 Always start by thoroughly defining your target customer; the more specific, the better. It must relate to your USP

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38 3 Ways to make more money 1. Attract more new business 2. Charge higher prices 3. Get existing customers to buy more often

39 Your pricing strategy should reflect your branding strategy.

40 When it is ok to discount? 1. If your resort paid for? 2. You have deeper pockets than your competitors

41 When it is ok to discount? 1. If your resort paid for? 2. You have deeper pockets than your competitors 3. You can up-sell something else (for example rooms)? Avoid Discounting

42 OFFER PREMIUMS RATHER THAN DISCOUNTING Early/late access Food discounts - tied to event Lessons included Bring a friend deals Keep Testing

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44 Your distribution plan details how customers will buy from you. Ticket Windows Online Kiosk Third Party

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46 Offers are special deals that you promote to customers in order to make your product and/or service offerings more irresistible to them.

47 Why should I buy a pass? Why should I bring a group? Why should my family go snow tubing?

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49 Printed Materials Rack Card Brochures Trail Maps Ads

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51 Establish deadlines, Price increases

52 Only available at ski shows

53 Friday, November 23

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55 There are four key components to your online marketing strategy, including: keyword strategy, search engine optimization strategy, paid online advertising strategy and social media strategy.

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57 The Choice Paradox When faced with too many decisions, we won t make a decision at all

58 It s About The Sales

59 Top Performing Ads

60 CTR increased 56% 21% increase in online sales ROAS 620%

61 Reporting You Want Request upfront the type of reports want to see

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63 Joint ventures and partnerships allow you to leverage other companies who serve customers that also want or need your products or services.

64 The right partners can give you an ongoing stream of new clients. The key is simply to find these partners and negotiate mutually beneficial agreements, which is often easier than most think.

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66 Referrals leverage your own customers to get new business.

67 Club Program Sell passes to schools, companies & groups. Club leader is rewarded based on passes sold

68 Fundraiser A group has a fundraising night, a portion of each ticket is donated back to the organization Must register online in advance

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70 Successful companies retain their customers and get them to buy from them again and again and again.

71 If all you ever do is send the same mass, generic to your entire list of subscribers, you're missing the point of marketing.

72 Automatically Everyone Who Bought a ticket online Took a lesson Purchased a pass Group anniversary

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74 1. Choose the marketing expenditures which will yield you the highest ROI 2. Track and continue to improve your performance over time.

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76 Track everything Show when it runs, what it costs and most importantly what it made

77 Set 3 Goals Grow list by X% ADVERTISING Increase online sales by X% SOCIAL Grow followers/likes by X%

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