C L A R I D E N October 2013 Knowledge for the world business leaders

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1 C L A R I D E N October 2013 Knowledge for the world business leaders Shangri-La Hotel, Singapore 2 nd Annual Managing Disruptive Technologies in Mobile: Managing the Impact and Exploiting New Opportunities Learn Successful Case Studies from NTT DoCoMo, Verizon, Telefonica, SKT, AT&T and Vodafone on Successful Network Deployment and Service Innovation Faculty Director Dean Bubley Leading authority on disruptive technologies in the global telecoms industry with over 20 years of international experience Founder of Disruptive Analysis a specialist technology and telecom firm His clients include Alcatel-Lucent, Amdocs, AT&T, Cisco, Ericsson, Huawei, IBM, NTT, OMA, Oracle, Orange, SingTel, Telefonica & Verizon Dean Bubley is the Founder of Disruptive Analysis, an independent technology and telecommunication consulting and analyst firm. With over 20 years of international experience, he is a leading authority on disruptive technologies in the telecommunication industry. As a worldwide thought leader, Dean brings us cutting edge understanding of how emerging technologies can have a significant and disruptive impact on the mobile telecommunications industry. He analyzes how they present both threats and opportunities for business profitability for players in the industry. Dean has provided strategic advice and published international research pieces for many telecommunication companies, vendors, regulators and investors. His clients include Alcatel-Lucent, Amdocs, AT&T, Cisco, Ericsson, Huawei, IBM, NTT, OMA, Oracle, Orange, SingTel, Telefonica & Verizon. He is a regular keynote speaker at industry conferences and writes the well-known Disruptive Wireless industry blog and disruptivedean on Twitter. Previously, Dean was Chief Analyst at Datamonitor, where he co-founded the company s Technology business, managed the Internet & Networking area and custom consulting operations. Dean is a graduate of Oxford University. I hired Dean as the best in class industry experts to support Intel s internal education campaign on telecoms. The feedback from one attendee Intel s best-ever webcast speaks for itself. John Woodget, Global Director Telco Sector Worldwide, Intel Corporation Dean has consistently been ahead of the curve with market insight when it comes to the telecom world. Their ability to describe what comes next puts him in a league of his own Andy Abramson, CEO of Communicano, author VoIP Watch

2 2 nd Annual Managing Disruptive Technologies in Mobile: Managing the Impact and Exploiting New Opportunities PROGRAM SUMMARY Program: Dates: Location: 2 nd Annual Managing Disruptive Technologies in Mobile: Managing the Impact and Exploiting New Opportunities October 2013 (2 days) Shangri-La Hotel, Singapore Early Bird 1 (Register & pay by 3 Sep 2013): S$3,350 Early Bird 2 (Register & pay by 1 Oct 2013): S$3,550 Regular Tuition Fee: S$3,650 For limited period only: Registration for 2 participants, 10% on 2nd participant. For limited time only by 1 Oct, registration for 3 participants, the 4th participant will receive a complimentary seat (one discount scheme will apply). Note: GST is applicable only to participants from Singapore registered companies. Seminar Essence: The mobile industry is moving fast. Many of the old networks and processes are being left behind. Disruptive new technologies creating major game changes in the telco industry. Based on 2013 research, Arthur D. Little expects voice OTT voice market to account up to 20% of total voice revenues by OTT players are already having a major impact on total voice market today. For instance, Skype accounts for 25% of crossborder international call minutes. For traditional operators, the speed of technology and service innovation & deployment needs to accelerate or they face disruption and risk. This thought-provoking and highly interactive 2-day Clariden Telecommunication Excellence Seminar: 2 nd Annual Managing Disruptive Technologies in Mobile: Managing the Impact and Exploiting New Opportunities is designed for senior and middle executives looking to understand the future of wireless. It will examine some of the most exciting opportunities and critical enabling technologies, consider the scope for new business models and present ways to deal with emerging threats. The seminar will cover both broad ecosystem issues and critical lower-level components of change. You will gain a clear understanding of emerging technologies including 4G/LTE networks, WiFi, VoIP, software-based virtual networks (SDN/NFV) & WebRTC to create opportunities for mobile broadband, digital services and new sustainable business models. You will also learn about trends in mobile consumer behavior and enterprise needs; implications for the future of voice and messaging; the role of the Internet and OTT providers; the disruptive trends and impact of new devices such as tablets, smartphones and M2M ; options for monetizing mobile data services, pricing, policy management & network optimization, and exploiting the new digital lifestyle arena. Executives will engage in real world case studies on network deployment and service innovation from companies like NTT DoCoMo, Verizon, Telefonica, SKT, AT&T and Vodafone. Led by Dean Bubley, founder of Disruptive Analysis, the leading authority on disruptive technologies in the telecommunication industry with over 20 years of international experience, this executive seminar will give you a firm understanding in the mobile technology trends impacting the industry today. It will show how you can position your organisation to accelerate to Internet speed, avoid technology blind alleys, create growth opportunities and be ready for the emerging threats. It will help you make key decisions that influence the direction & philosophy of your organizations, avoid predictable mistakes, and to create value out of the changing markets. 2

3 Program Details SEMINAR INTRODUCTION The global mobile industry is undergoing rapid change today. Challenges are rising as core products telephony and SMS start to face price erosion and even obsolescence, in the face of mounting competition. While demand for 3G/4G data from smartphones and tablets is helping to fill the gap, network costs can outrun new revenue streams. There is no more easy money for mobile operators they have to run just to stand still, and take risks on new and unproven services and business models. For many, this means both rapid technology change, and a major cultural shift. Flexibility, partnership and design-skills are rising in importance sometimes over-riding the traditional focus on standards and rigid processes. Often, regulators and investors lag even further behind in understanding the new landscape. Emerging ecosystem players such as Apple, Microsoft/Skype, Facebook and Google are exerting a profound disruptive influence on the shape of the mobile telecommunications and its evolution path. New app providers such as Twitter, LINE, KakaoTalk and Whatsapp emerge on a regular basis and gain popularity overnight often displacing traditional telco products, or attacking areas seen as future hopes for new revenues. There is a risk that old revenue streams collapse almost without warning. One of the key challenges for telecommunications executives is to extract value out of changing markets. This involves both protecting the old and building the new. At one level this means being smarter about pricing, packaging and marketing of existing services. Bundles and integrated offers can extend the life of today s core offers. Better segmentation, improved customer intelligence and tactical use of big data can help operators gain market share, increase ARPU and improve customer retention. A variety of local, national, regional and global initiatives regulation, standards and competition interact with all of this, in a complex and dynamic mesh of effects. At the same time, making the right network investment decisions can increase future flexibility and reduce costs at the same time. New network innovations such as LTE/EPC, software-defined networking and small cells/wifi potentially allow operators to match their Internet peers for flexibility. But it is important not to buy into all of the over-hyped areas immediately some will take time to mature, while others never will. It is too easy to waste money running down blind alleys and telcos need to become better at spotting the warning signs. In the applications and services arena, some operators are working with external developers through exposing APIs (application programming interfaces), while others are setting up dedicated digital services units to exploit a broader marketplace. Various new forms of partnerships are emerging around OTT services, cloud propositions, and major vertical domains like transport, banking and healthcare. In this two day Telecommunication Excellence Seminar, executives will gain a clear understanding of emerging technologies including 4G/LTE, WiFi, VoIP, smartphones, tablets, IMS/RCS/VoLTE, M2M, HTML5/WebRTC, NFV/SDN, API platforms and others. Traditional voice and messaging, 3G/4G mobile broadband, and new areas such as Big Data, cloud services, digital content & commerce and vertical solutions will be considered. Multiple angles operator, consumer, regulator, enterprise, vendor, developer, investor, government and supra-governmental will be examined. Rather than just looking at external trends, the course will also consider how internal telecom processes and organizations can meet the accelerated pace of change. Telecom-speed attitudes to service creation, risk-taking and long-term strategy need to evolve meet the realities of the Internet and app era. New skills are needed, along with richer and more effective partnerships with other operators, developers, Governments and businesses. Designed for middle and senior executives in the telecom and IT industry, this executive seminar will also engage you on the increasing power of both global and Asian regional peers and whether they should be considered partners or rivals. Executives will engage in interactive exercises, as well as examining real-world case studies and examples of best and also worst practice. As well as learning from the seminar leader, participants will also gain from networking with each other, understanding peers experience and views. 3

4 Program Details KEY TAKEAWAYS In this intensive two-day Telecommunication Excellence Seminar, you will learn and understand: How to deal with and exploit the accelerating pace of change in mobile, as it moves from predictable standards and steady growth, towards mixed, chaotic ecosystems and volatility. The challenges the mobile industry faces as its core products telephony and SMS start to face price erosion and even obsolescence, in the face of mounting competition How mobile broadband, content, commerce and digital lifestyle services offer future sources of value and profitability. The key technology evolutions taking place in mobile. The seminar will look at the various buzzwords and acronyms that characterise the industry: 4G, LTE, WiFi, OTT, VoIP, IMS, M2M, HTML5, WebRTC, VoLTE, SDN, NFC, Cloud, Big Data, APIs and so forth. The evolving mobile value chain understanding the role of wireless and fixed operators, vendors, IT companies, Internet and app providers, developers, content players, device and silicon manufacturers, and others. Frameworks for understanding the mobile marketplace and for interpreting your own organisation s abilities and limitations in addressing the opportunities and threats. What are the mobile technology certainties, what the possibilities are and what is just hype by industry traditionalists? How to better manage risk, failure and partnerships The broader market backdrop, such as the impact of the macro-economy, government policy and regulation How to avoid predictable delays and possible market failures. Learn from both industry-wide case studies and the real-world experiences of your fellow attendees. PARTICIPANT MIX This executive seminar is designed for: Mobile and fixed operators: senior executives and directors, strategists, product managers, heads of voice & mobile broadband services, engineering leads, CTOs & research/futures program managers, network architectures & planners, IT & billing directors Technology vendors (network equipment suppliers, software & integration companies, device OEMs): senior executives, region/country managers, marketing & sales directors, business development teams, CTOs and product managers Internet services companies: Executives, partnership leads, product managers, heads of developer programmes, regulator & government affairs specialists Regulators and standards bodies: Directors, program & working group heads, research heads, spectrum licensing specialists Investors & professional services: Analysts, brokers, fund-managers, telecoms finance specialists, VCs, consulting principals, telecoms lawyers & IPR experts Government bodies & authorities: Ministers, broadband specialists, competition authorities, national infrastructure experts, e-government program managers 4

5 Two-Day Agenda DAY 1 - MORNING Disrupting the Mobile Ecosystem What is the structure of the mobile industry today? And how is it changing? National & regional differences within Asia & globally Huge growth in mobile adoption but is market saturation near? Impact of the macro-economy and investors view of the mobile arena The inexorable growth of the smartphone and the smartphone ecosystems Ecosystem wars: The rise of Apple, Google, Facebook, Amazon, Baidu & others Tablets & the post-pc era : fact or fiction? Regulatory issues on competition, spectrum policy, Net Neutrality Two-sided business models & restructuring the telecoms value chain Shifting role of regulation & key industry standards bodies: ITU, GSMA, 3GPP, OMA etc DAY 1 - AFTERNOON Disrupting the Network Market trends 3G, 4G, developed vs. developing markets Mobile data usage trends? Is there really a capacity crunch? Deploying & monetising 4G/LTE networks The role of private and carrier WiFi Impact of small cells / femtocells SDN (software defined networks) & NFV (network function virtualisation) Pricing, policy management & network optimisation How does M2M fit it? What is signalling traffic and why is it important? Case studies from LTE deployment: eg NTT DoCoMo, Verizon, TeliaSonera, Korean operators DAY 2 - MORNING Disrupting Voice, Messaging & Digital Services Dealing with peak telephony & SMS Fragmentation of communications why users want more than phone calls & SMS Working with /against/around Internet & OTT players (eg Skype, Viber, WhatsApp etc) compete, partner, block, ignore: what s the strategy? WhatsApp, Kakaotalk, QQ etc. the death of SMS? The impact of HTML5, WebRTC & other disruptive service platforms The GSMA s RCS / Joyn messaging strategy Operators own Telco-OTT services Content & cloud services where do mobile operators fit in the value chain? Mobile payments, VAS & advertising can they move the needle? Big vertical projects getting involved in major national schemes like ehealth, egovernment, Smart Grids, Smart Cities etc Case Studies: Telefonica, Telenor, SingTel, others DAY 2 - AFTERNOON Disrupting Mobile Operator Organisation & Strategy Defence or attack? Protecting core revenues while driving new opportunities Addressing organisational challenges within operators silos, legacy & cannibalisation Fostering a culture of innovation & a startup mentality Managing service innovation structure, processes, risk-taking, working with developers etc Managing the balance of collaboration, partnering and in-house solo efforts Developing a design-led organisation for the Internet age The role of billing and IT; dealing with OSS/BSS trends and legacy Working with external telecom developers Exploiting the assets: can operators monetise big data or network capabilities (APIs)? Outsourcing and network-sharing The shifting role of network equipment & software vendors 5

6 2 ND ANNUAL MANAGING DISRUPTIVE TECHNOLOGIES IN MOBILE: MANAGING THE IMPACT AND EXPLOITING NEW OPPORTUNITIES October 2013 Shangri-La Hotel, Singapore REGISTRATION PAGE C L A R I D E N Knowledge for the world business leaders Booking Contact (Approving Ma nager) Mr/Mrs/Ms: Job Title: Department: Telephone: Fax: Organization: Address: Postal Code: I would like to receive more information on hotel accommodation using Clariden Global corporate rate. Please register the following participant(s) for this Program: 1st Participant Name (Mr/Mrs/Ms): 2nd Participant Name (Mr/Mrs/Ms): 3rd Participant Name (Mr/Mrs/Ms): 4th Participant Name (Mr/Mrs/Ms): PROGRAM FEES 1 ST EARLY BIRD FEE: S$3,350 (Registration and payment must be received by 3 Sep 2013) 2 ND EARLY BIRD FEE: S$3,550 (Registration and payment must be received by 1 Oct 2013) REGULAR FEE: S$3,650 GROUP DISCOUNT: For 2 registrations from the same company and billing source, the 2nd participant enjoys a 10% discount. For registrations of 3 from the same company and billing source, the 4th participant receives a complimentary seat. One discount scheme applies per company. Note: GST is applicable only to participants from Singapore registered companies. Important Notice: Payments are required with registration and must be received prior to the Course to guarantee your place. PAYMENT METHODS BY CHEQUE / BANK DRAFT: Made payable to CLARIDEN GLOBAL INTERNATIONAL LIMITED and mail to: 3 International Business Park, #04-29, Nordic European Centre, Singapore BY TELEGRAPHIC TRANSFER TO: Bank Name: Standard Chartered Bank Bank Code: 7144 Bank Branch Code: 001 Bank Address: 6 Battery Road, #01-01, Singapore Bank Account No: Bank Account name: CLARIDEN GLOBAL INTERNATIONAL LIMITED Bank SWIFT Code: SCBLSGSG Please note that all bank charges are to be borne by participants. Please ensure Clariden Global receives the full invoiced amount. Note: Please include invoice number on all payment types and your company s name in your payment instructions for our reference. CREDIT CARD: To make payment by credit card, please call our client services hotline at WAYS TO REGISTER DATE AND LOCATION This executive program will be held at: Shangri-La Hotel, Singapore October Orange Grove Road, Singapore Tel : Fax : Website : The fee for this two-day executive program includes all written materials, lunch and refreshments. FOR OFFICIAL USE FEE RECEIVED admissions@claridenglobal.com Fax: Call: Website: HOW TO REGISTER AND PAY An invoice and registration confirmation will be sent within 7 days, please contact us if you have not heard from us within 7 days. Payment can be made by credit card, by bank transfer or by cheque made payable to Clariden Global International Ltd. ALL PAYMENTS MUST BE RECEIVED IN ADVANCE OF THE EVENT. ACCOMMODATION Accommodation is not included in the conference fee but you will be entitled to use our corporate rate for your accommodation. Information will be sent with the registration confirmation. SPONSORSHIP INTERESTED IN PROMOTING YOUR ORGANIZATION TO OUR PARTICIPANTS For more information on sponsorship, tabletop displays & insert opportunities, please contact us at CANCELLATIONS AND SUBSTITUTIONS Once we have received your booking, the place(s) are confirmed. No refunds will be made for any cancellations, however, program credits of equivalent value only applicable for Clariden Global events will be provided. Credits can only be redeemed for 1 program and is valid for only one (1) year from date of issue. Substitution with a qualified candidate is allowed by providing at least 5 working days of advance notice to Clariden Global. One time substitution is allowed with no charges. Subsequent substitutions will be charged 10% admin fee. ALL CANCELLATIONS MUST BE RECEIVED IN WRITTEN FORM PLEASE NOTE: Clariden Global International Limited reserves the right to change the content and timing of the programme, the speakers and the date and venue due to reasons beyond their control. If in the unlikely event that the course is cancelled, Clariden Global International Limited will refund the full amount and disclaim any further liability. ENQUIRIES: If you have any queries about registration or payment please do not hesitate to contact our client services department on PRIVATE DISCLOSURE STATEMENT: Any information provided by you in relation to this event is being collected by Clariden Global International Limited and will be held in the strictest confidence. It will be added to our database for the primary purpose of providing you with information about future events and services. Visit us at for upcoming events REFERENCE L3061/BY/JT