No Limits. If we re doing this right, then there s no limit to what we can accomplish together. Sound good? Great, let s do this!

Transcription

1 BRAND GUIDE

2 No Limits At The Predictive Index, we ve taken something as outrageously complex as workplace behavior and boiled it down to tools that are streamlined and easy to understand. We re hoping that this guide will do the same for you. We want to make it as easy as possible for you to help us speak to the world with one voice keeping our communication as clean and consistent as our product is but without tying your hands in some cold, rigid structure. That s for the other guys. If we re doing this right, then there s no limit to what we can accomplish together. Sound good? Great, let s do this!

3 What is PI? We help people and companies keep their energy and enthusiasm up by enabling them to understand what drives themselves and others. We ve made this our life s work because when people are working together effectively and enthusiastically, they create more energy than they consume. Once they ve reached that point, there s no limit to their potential.

4 BRAND COLOR GUIDE Power Pantone 185 C - Use sparingly-very strong. CMYK RGB HEX #eb0028 CMYK RGB HEX #ff594d Graphite Darker color for text and backgrounds CMYK RGB HEX # CMYK RGB HEX #a6a6a6 Crown Purple for use with backgrounds CMYK RGB HEX #382c4c CMYK RGB HEX #a57eae Humble Spiked Mint Easy on the eyes. A good complement. CMYK RGB CMYK RGB HEX #14bab4 HEX #02ffc4 Key Lime PI Eclipse Blue Hill Neon green- don t over use CMYK RGB HEX #D1E36B An occasional lunar event CMYK RGB HEX #FFB635 So blue. CMYK /0 RGB HEX #0093FF

5 LOGO PLACEMENT Keep our logo safe. Give it some padding! Be sure to allow enough room equal to the height of the PI in the logo. This ensures that no other items on the page will interfere, Use the full logo as much as you can. In a situation which calls for a simple use, you could use a button logo. Just because it is small doesn t mean you can avoid providing it with the same padding as the large one.

6 LOGO PLACEMENT NOT... Place on a red background Put on someone s face Distort the logo Apply Effects Forget the Logo Frame the logo Rotate the Logo Don t put it anywhere else that looks bad... Treat it with respect.

7 TEXT GUIDELINES It s not every day you make a decision that literally effects your every word so we didn t take it lightly. After an exhaustive search, we selected Montserrat for its modern look, boldness and simplicity. It s easy to use, easy to read and serves its purpose perfectly without unnecessary flourishes. Sound familiar? Good, then we re doing our job right. Montserrat Montserrat Light Montserrat Semi-Bold Aa Aa Aa Light, Regular, and Bold versions of Montserrat are available, along with other styles in between! Any style can be used, but please note that body paragraphs are best styled with the light or regular version. Headlines are best styled with ultra light or bold versions. If you are feeling super confident, you can try using the black version. ALTERNATE FONT Download the Montserrat font to your computer. Don t substitute the font unless completely necessary. Helvetica or Helvetica Neue are the only fonts that should be used in place of Montserrat for headlines and body copy. For translations and languages incompatible with the font, Helvetica should also be used. PI

8 TYPESETTING HEADLINES Headlines can be set at any height as long as they are larger than the body text. Leading should always be set to at least 4 points more than the height to give more room. For example, if the font is set at 16pt, the leading should be at least 20pt. Body In printed items, body text should always be set to 10pt font on 14pt leading (space between lines). In cases where the text needs to be smaller, make it so people can still read it- It should never go below size 6pt font. There s no fine print at The Predictive Index. THIS IS A HEADLINE This is a Subhead Headlines can be Power or Graphite. They should be bold, semi-bold, or black. This is body text. This text should always be black, and never below 6pt with 10pt leading. The body is meant to be read easily and quickly. Using dark text on this background would make no sense. Use white to write over darkness.

9 IMAGE SELECTION The Predictive Index isn t boring. Imagery is going to play a huge role in how we present ourselves to the world. And one thing the world doesn t need to see is another cliché business meeting or lame corporate stock photo. Let s use imagery that is more reflective of who we are. Namely smart, passionate, authentic and just a little different.

10 PARTNER BRANDING AND LOGO USAGE GUIDELINES These Partner Branding and Logo Usage Guidelines ( Partner Branding Policies ) are designed for The Predictive Index s partner ecosystem and event sponsors. They supplement the Legal Policies. Please distribute these to your marketing managers and graphic design team to ensure your marketing materials are in line with PI s branding policies. BRANDING PAGE 13 LOGOS & DESIGN PAGE 15 MARKETING MATERIALS PAGE 16 Through these Partner Branding Policies, we empower our partners and event sponsors to: Reference The Predictive Index s brands effectively and correctly Create clear and effective co-branded marketing materials Remember, you, and only you (and not The Predictive Index), are legally responsible for your materials and any claims you make. NOTE DIGITAL MARKETING PAGE 18 LANGUAGE PAGE 19 As a licensee/certified Partner of The Predictive Index, you are responsible for complying with your contractual obligations, our Trademark use Guidelines, Partner Branding Policies and other legal polices in effect and as amended from time to time (collectively Legal Policies ), and all applicable intellectual property laws (in the U.S. and abroad) in your use of brands, logos, domain names, and creative assets. The Predictive Index Legal Policies, including these Partner Branding Policies, are subject to change. Partners are responsible for ensuring all branding and related marketing materials, press releases, and online assets and communications ( Branding Material ) are consistent with current Legal Policies. The Predictive Index reserves the right to require licensees and/or Certified Partners to change and/or remove any Branding Material it deems to violate the Legal Policies, including but not limited to corporate and/or product name(s), domain names, social media assets, signage, printed promotional materials, licensee/certified Partner website copy or logos, product descriptions, booth design, messaging, etc. Replacement or rebranding costs for Branding Material deemed by The Predictive Index to violate its Legal Policies shall be the sole responsibility of the partner and/or sponsor. Failure to change and/or remove Branding Material as requested by The Predictive Index may constitute a breach of your contractual obligations with us and may lead to termination of your agreement.

11 BRANDING BRANDING BASICS TRADEMARK & COPYRIGHT What is a Trademark? A trademark is a word, phrase, symbol, and/or design that identifies and distinguishes the source of the goods of one party from those of others. A company name and/or logo is often a trademark. A service mark is a word, phrase, symbol, and/or design that identifies and distinguishes the source of a service rather than goods. The term trademark is often used to refer to both trademarks and service marks. What are Copyrights? Copyrights are exclusive rights to original works, including certain original written material, pictorial, photographic, and graphical work, audiovisual work, and certain computer programs and code. The owner of a copyright has the right to exclude all others from reproducing, displaying, distributing, creating derivative works, performing, or otherwise using the original work. Copyrights owned by The Predictive Index include its logos, website designs and content, videos and other promotional materials, and its proprietary code. With very limited exceptions, partners may not use any copyrighted asset owned by The Predictive Index without consent. Predictive Index, LLC CONTEXT Use this when referring to The Predictive Index as an entity in a legal line (for legal documents, etc.) EXAMPLE Predictive Index, LLC is a Massachusetts company. The Predictive Index Use when referring to The Predictive Index as an entity in prose. We ve been partners of The Predictive Index for four years. PI Use when referring to The Predictive Index as a brand with symbol. Since we started using PI, we ve increased revenue.

12 BRANDING YOUR NAMING APPLYING NAMING TO YOUR COMPANY & PRODUCTS Make your partner brands, names, domains, and social media assets distinct from The Predictive Index.. Advise-Hire, LLC Workforce Solutions, Inc. Hiring Guide, LLC KEEPING BRAND DISTINCTION Create company and product names that are distinct from The Predictive Index to eliminate brand confusion. Use any of The Predictive Index s brands or names in your company or product names, domain names, social media handles, or advertising keywords Predictive Index Solutions, Inc Predictive Index Modify or imitate any of The Predictive Index s brands or names anywhere, including misspellings, phonetic or foreign equivalents, rhyming words, abbreviations, stylizations, logos, etc. PREDICTIVE Don t: Use brands in a XXX Predictive format, provided the combination is not likely to create confusion about PI s involvement. Predictive Alpha Predictive Success Prediction Hiring INDEX Don t: Use brands in a Index XXX format, provided the combination is not likely to create confusion about PI s involvement. Index Success Index Hiring Index Possible PredictIndex Predictful Index, LLC PI (Anything with the PI acronym) The Predictive Index

13 LOGOS & DESIGN LOGOS & DESIGN Use & Modifications of Logos Use partner-approved logos that accurately identify programs in which your company is currently enrolled* Use ANY of The Predictive Index s current or discontinued logos without permission, despite any modifications. YOUR COMPANY NAME MODIFICATIONS ARE PROHIBITED

14 MARKETING MATERIALS CREATING MARKETING MATERIALS Claims, Awards, & The Predictive Index In Partner Marketing Collateral Claims & Rankings Ensure all claims are true, specific, timely, and verifiable Cite claims based on accurate and truthful third-party findings Predictive Index is the market leader in Call Center Apps Business App Magazine, 2016 Make vague, unsubstantiated, or untimely claims Use claims regarding rating, ranking, or performance Make claims that refer to or quote statements made by PI or its executives Accolades & Awards Claim awards received in the past two years only Cite awards given by third parties only Use legitimate award graphics and logos provided by an awarding entity* Claim awards from more than two years ago ex: Best company in the World, 2003 List awards without citing a source Create award-like graphics or logos Mentioning The Predictive Index & Customers Get permission from customers or third parties before using their logos, names, or quotes List customer or third-party logos, names, or quotes without written permission List The Predictive Index as a customer without written permission from Salesforce Use pictures of The Predictive Index executives without permission

15 MARKETING MATERIALS CREATING MARKETING MATERIALS The Predictive Index Brands in Text Use a generic noun following a reference to The Predictive Index brand in text (i.e. platform, offering, technology, etc.) Trademark Designations Use a or symbol next to the first or most prominent use of any PI brand in all of your material* Trademark Legal Lines Use a legal line explaining that any of The Predictive Index s brands you reference are owned by The Predictive Index Use an easily-readable font and location for the legal line Use a legal line on any type of promotional material referencing The Predictive Index s brands, including webpages, videos, and printed material Example: The Predictive Index, and Lead the Charge are trademarks of Predictive Index, LLC. and are used here with permission. Use The Predictive Index s marks as nouns or verbs Use abbreviations in place of The Predictive Index s full brand names other than the use of PI when referencing the brand name The Predictive Index. Forget to properly identify and label The Predictive Index s brand and product names with trademark designations Use The Predictive Index s trademarks on any website, publication, or other promotional material without a legal line that properly identifies the brands as belonging to The Predictive Index Make the legal line so small that it cannot be read or seen easily

16 DIGITAL MARKETING DIGITAL MARKETING Websites, Social Media, & Advertisements Using & Referencing The Predictive Index Creative Assets Create your own original videos and presentations for online and in-person use Link to PI s videos and other creative assets Request permission from PI s legal department if you would like to incorporate creative assets into your website, materials, or presentation Embed or copy PI s videos, images, audio clips, or other creative content Use clips or images from PI s videos in your own videos or marketing materials without written permission from PI s legal department Social Media Create social media handles, tags, or the like that properly identify your company and its brands only Visit our Social Media for Partners webpage for more on social media posts Domain Names Create domain names that properly identify your company and its brands only Use advertising keywords and ad copy that are associated with and promote your company or industry Create social media handles, tags, or the like that include PI s brands, abbreviations of those brands, or anything confusingly similar to current or Create domain names that include PI s brands or abbreviations of those brands or anything confusingly similar to PI s brands Use advertising keywords or ad copy that incorporate PI brand names without written permission

17 LANGUAGE TRADEMARKS & LANGUAGE Language Conventions The Predictive Index or PI are used interchangeably to refer to the company in all market-facing channels. PI Certified Partner or PI Partner are used interchangeably to refer to Licensees and Associates of the company in all marketfacing channels. All product names are capitalized. The Predictive Index Behavioral Assessment, Cognitive Assessment, and Skills Assessment are capitalized. It s The Predictive Index methodology (with methodology lowercased) or system (with system lowercased) when referring Trademarks The following terms and product names should be written with trademarks in the first instance they appear in a document and on each webpage. Trademark symbols should always be superscripted. Predictive Index, LLC The Predictive Index PI The Enterprise PI Connect PI Behavioral Assessment PI Learning Indicator Predictive Index Management Workshop PI Management Workshop PI Professional Series Predictive Leadership Series Customer-Focused Selling Selling Skills Assessment Tool Influence Skills Assessment Tool Coaching for Sales Growth Coaching to Excellence desktoppi PI Catalyst PI Insights

18 LANGUAGE WHAT NOT TO SAY Eliminate brand confusion with these simple solutions. PI Worldwide Ex: I worked closely with PI Worldwide Correct: The Predictive Index Ex: I worked closely with The Predictive Index a PI Ex: I sent a PI Ex: My PI is interesting Correct: PI Behavioral Assessment or Behavioral Pattern respectively Ex: I sent a PI Behavioral Assessment Ex: My behavioral pattern is interesting *PI can be used in reference to the company PRO or Performance Requirement Options Ex: I sent a PRO to my team so we could assess a role. Correct: Job Assessment Ex: I sent a Job Assessment to my team so we could assess a role. PLI Ex: Our new cognitive assessment is called PLI. Correct: The PI Learning Indicator or The Learning Indicator Ex: Our new cognitive assessment. or The Learning Indicator is our new cognitive tool Survey Ex: I sent a PI survey Correct: Behavioral Assessment Ex: They received an invitation to take the behavioral assessment. Licensee Ex: I ve been a licensee for 20 years. Correct: PI Certified Partner or simply Partner Ex: I ve been a PI Certified Partner for 20 years. AccessPI Ex: I logged into accesspi and sent an assessment. Correct: The PI Software Ex: I logged into the PI Software and sent an assessment.

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