VIRTUAL CONFERENCE DELUXE SPONSOR PROSPECTUS HFMA S 2014 FOUR LIVE DATES 2014:

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1 DELUXE SPONSOR PROSPECTUS HFMA S 2014 VIRTUAL CONFERENCE Join us at HFMA s online, live education event bringing together healthcare s key financial decision makers and the industry s leading solution providers. FOUR LIVE DATES 2014: FEBRUARY 5 APRIL 24 SEPTEMBER 18 DECEMBER 16 LOOK INSIDE! Sponsorship opportunities, pricing, and integration with the Buyer s Resource Guide.

2 The event is designed to provide HFMA members and non-members with tangible solutions to timely industry challenges. Complimentary for HFMA members, the popular Virtual Conference offers unique, interactive educational experiences including real-time presentations with nationally recognized experts, networking opportunities, and industry resources. FOUR LIVE DATES 2014: FEBRUARY 5 / APRIL 24 / SEPTEMBER 18 / DECEMBER 16 A two-month, on-demand period follows each live date giving attendees access to archived educational presentations and sponsor information. Deluxe Sponsors Home Deluxe Sponsor InfoSuites

3 DESCRIPTION OF ONLINE EVENT Home - where visitors will enter the event and view a welcome video, and navigate to Education Sessions, Resources, Deluxe Sponsor InfoSuites, Buyer s Guide, Networking, and Games. Sessions where industry experts will deliver live keynote addresses as well as live and on-demand education sessions (CPE credits provided for live sessions). Resources where attendees will find and complete online evaluations to receive CPE credit (live sessions only) and access select white papers, tools, research, etc. Deluxe Sponsor InfoSuites where attendees will easily access your InfoSuite for company products, solutions, videos, and other sales collateral. Buyer s Guide where attendees will quickly locate suppliers and products in this vendor directory for healthcare finance professionals. Networking where attendees will interact with industry peers and experts. Games where attendees will participate in activities to earn badges that demonstrate skill mastery and drive virtual event engagement. After each live event, attendees will be able to access the on-demand education sessions and assets in your Deluxe Sponsor InfoSuite 24 hours a day, 7 days a week for 2 months. BE A DELUXE SPONSOR PREVIOUS VIRTUAL CONFERENCE STATS: Live Events: Feb. 6, Apr. 11 and July 17, 2013 On-Demand Period: Feb. 6 Apr. 6, 2013 Apr. 11 June 11, 2013 July 17 Sept. 17, 2013 Total number of attendees 3,372 Total InfoSuite visits* 14,030 * Does not include HFMA InfoSuite visits and downloads Whether your organization is seeking to educate the market about your new or existing products, HFMA s Virtual Conference is an effective way to: Generate Highly Qualified Sales Leads With each online activity that attendees complete, your marketing team gains valuable data to qualify leads for powerful ranking analysis. It s all about the ROI! Gain Maximum Exposure For Minimal Cost With HFMA s Virtual Conference, there is no travel required, no shipping costs to incur, and no staff time out of the office. You do not need to staff your Deluxe Sponsor InfoSuite during the live education days. Extend Your Market Reach The Virtual Conference helps you maintain your company s visibility in the industry throughout the year, improving loyalty with existing customers, and attracting new ones. Leverage Existing Company Assets HFMA s Virtual Conference empowers your organization to repurpose content electronically, saving you time and costs associated with printing and shipping. HFMA S 2014 VIRTUAL CONFERENCE 1

4 THE HFMA ADVANTAGE HFMA is made up of over 40,000 members nationally and represents more than 5,000 hospitals. Member demographics consist of: 78.5% Executives and Upper Management Functional segments include financial executives (e.g. C-suite), patient financial services, managed care / reimbursement compliance, financial accounting professionals, and more! Beyond membership, HFMA s industry relationships extend to over 100,000 healthcare finance professionals and C-suite executives. Many are involved in purchasing a variety of services for their organizations, such as: Business Strategy / Strategic Finance Clinical and Continuum Care Financial Reporting / Accounting HR / Staffing / Recruitment Medical Records / Coding / HIM PFS / Revenue Cycle / Patient Access Payment / Reimbursement / Managed Care Supply Chain / Facilities Technology / Business Intelligence Infrastructure Other Services HFMA s Virtual Conference is going to attract the right audience, at the right time, with the right content, and the right solution providers. Attendance is convenient and FREE to all HFMA members, and open to all healthcare industry professionals, including C-suite executives. Attendees will also receive CPE credits for each of the education sessions during the 4 live days. The virtual event will be marketed through print advertising, online advertising, direct mail, , and HFMA s proprietary cross-marketing methods. HFMA will even provide you with guidance in marketing your presence to your clients and prospects. Attendance is convenient and free to all HFMA members, and open to all healthcare industry professionals, including C-suite executives. LEADING ORGANIZATIONS ATTEND HFMA s past virtual events have attracted attendees from the following organizations: Adventist Ascension Health Banner Health Baptist Healthcare System, Inc. Baylor Health Care System Beth Israel Bon Secours Richmond Catholic Health Partners Cedars-Sinai Christus Health Cleveland Clinic Community Health Systems (CHS) Deaconess Duke University Geisinger Gwinnett HCA Healthcare Indiana University Health Intermountain Healthcare Iowa John Muir/Mt. Diablo Johns Hopkins Kaiser Permanente Legacy Loyola University Mayo Clinic MD Anderson Cancer Center Memorial Hermann Mercy Health System Meriter Hospital Inc. New York - Presbyterian Hospital North Shore-LIJ Northwestern Memorial Hospital Novant Health Parkland Health & Hospital System Rush University Spectrum Health System Tenet Healthcare Corporation Trinity Health University of Iowa Hospitals & Clinics UPMC Vanderbilt University 89% OF CFOs: > are personally involved in the purchasing/ leasing of business products such as computer hardware, software, medical supplies, office equipment/furniture, facilities and facility equipment > represent organizations that will purchase business services such as audits, accounting, collections, A/R, consulting, benchmarking data and employee benefits > are personally involved in such major business decisions as managed care contracts, physician contracting, information system modification, medical equipment leasing, capital financing, risk management and joint ventures 2 DELUXE SPONSOR PROSPECTUS

5 ADDITIONAL ADVERTISING VALUE As an added value for being a Deluxe Sponsor, HFMA s Buyer s Resource Guide will be integrated with the Virtual Conference allowing for more visibility and access to your company s products, solutions, videos, and other sales collateral. Visitors will have the capability to request additional information. The HFMA s Buyer s Resource Guide puts your products and services in front of the healthcare finance decision makers who influence the spending of billions of dollars each year. This quick-reference purchasing directory is packed with information that healthcare professionals your targeted prospects need and repeatedly access throughout the year. The printed guide is available each December and the online guide is available all year long. The Buyer s Resource Guide has been enhanced with new features including, a new innovative design, improved SEO capabilities, and more ways to drive attendees to your organization. DELUXE SPONSOR PACKAGE RATE AND DEADLINE: Total Sponsorship cost: $ 6,300 net Space reservation deadline: November 18, 2013 Deluxe Sponsor Virtual Conference Benefits: Sponsor recognition throughout the live dates in February, April, September, and December Logo recognition on marketing materials and web site Virtual InfoSuite provides marquis message, welcome video, company description, 4-color logo, and access to your Buyer s Resource Guide online listing Live lead capture during the live and on-demand periods Pre- or post-conference attendee lists for each live day and on-demand period throughout 2014 UPPER LEADERBOARD VIDEOS WHITE PAPERS RECTANGLE AD RECTANGLE AD Deluxe Sponsor Buyer s Resource Guide Recognition Benefits: Company name, street address, city, state, zip Phone, fax, and Website address (linked online) 100-word company description Logo (B/W or 4-color) Bold-faced Listing Upper and lower leaderboard online ad within category for 12 months Premium position in print and online Request for proposal check box online Listing is first in product category and outlined Social media icons in print and online Three advertisers per category Company is included in keyword searches online 5 video uploads to InfoSuite RSS news feed Upper and lower rectangle ads and upper and lower leaderboard ads within InfoSuite 5 case studies / 5 white paper uploads Twitter feed CASE STUDIES TWITTER FEED RSS NEWS FEED LOWER LEADERBOARD Deluxe Sponsor/InfoSuite Online Listing Buyer s Resource Guide HFMA S 2014 VIRTUAL CONFERENCE 3

6 DELUXE SPONSOR FREQUENTLY ASKED QUESTIONS How can the virtual conference help us with lead generation? As a Deluxe Sponsor, your organization will have access to a nationwide audience of healthcare finance professionals without the hassle of physically exhibiting at multiple events, saving your people time out of office and saving money for your organization. Your InfoSuite visitors contact information and conference activities are tracked through market-critical data for quality, sales-ready leads. Who will be in attendance and how many attendees do you expect? HFMA s primary communication will be directed to an audience of over 100,000 healthcare industry finance professionals and C-suite executives, including HFMA members and non-members. Healthcare executives with an interest in thought leadership topics, such as overall healthcare reform, will also find the conference content dynamic and educational.hfma s most recent virtual conferences held in February, April, and July, attracted more than 3,300 healthcare finance professionals (See previous show stats on page 1). As a deluxe sponsor, how would our virtual InfoSuite work? What resources would we need to invest? The virtual InfoSuite will have your company s branding (colors, logo, etc.) and a prescribed number of content areas through your Buyer s Resource Guide listing that your visitors may view. Attendees move in and out of your InfoSuite as they would in a physical setting. Their contact information is captured when they enter your InfoSuite and their movements are tracked throughout the event. This data is then provided to you in a form compatible to most sales tracking software. Your company will need to assign a lead project manager ( Virtual Administrator ) to facilitate the building of the InfoSuite, collection and posting of assets. HFMA will provide the necessary support to guide your company through the process and ensure a successful experience. Will I know who attended our InfoSuite? If so, what information will I be provided about that individual? All Deluxe Sponsors will receive the list of visitors to their respective InfoSuites. The list will include each visitor s name, mailing address, and if provided, title and company name. The visitor may also choose to provide additional information of his/her choice. Do deluxe sponsors receive first right of refusal for future virtual opportunities? Yes. How can I gain access to the attendee list? Pre- or post-conference attendee lists will be available to Deluxe Sponsors. Please contact Carly Xagas for more information: (708) If I do not exhibit, can I purchase the attendee list? No. Pre- and post-conference attendee lists are only available to Deluxe Sponsors. As a Deluxe Sponsor, can I attend any educational session? Yes. How does my company purchase a deluxe sponsor InfoSuite? When is the deadline? Please contact Carly Xagas at cxagas@hfma.org or (708) to obtain the Virtual Deluxe Sponsor Application and Contract. The deadline for purchasing a Deluxe Sponsor InfoSuite is October 11, HFMA s primary communication will be directed to an audience of over 100,000 healthcare industry finance professionals and C-suite executives, including HFMA members and non-members. Who may I contact with further questions? Carly Xagas at cxagas@hfma.org or (708) DELUXE SPONSOR PROSPECTUS

7 ABOUT HFMA The Healthcare Financial Management Association (HFMA) provides the resources healthcare organizations need to achieve sound fiscal health in order to provide excellent patient care. With more than 40,000 members, HFMA is the nation s leading membership organization of healthcare finance executives and leaders. HFMA helps its members achieve results by providing education, analysis, and guidance, and creating practical tools and solutions that optimize financial management. The organization is a respected and innovative thought leader on top trends and challenges facing the healthcare finance industry. From addressing capital access to improved patient care to technology advancement, HFMA is the indispensable resource on healthcare finance issues. For more information and updates regarding HFMA s Virtual Conference, visit hfma.org/exhibit. HFMA S 2014 VIRTUAL CONFERENCE 5

8 Three Westbrook Corporate Center, Suite 600 Westchester, Illinois Telephone: (800) , extension 2 hfma.org