The Greener Way to Pay Your Light Bill

Transcription

1 The Greener Way to Pay Your Light Bill White Paper, ver /16/2018

2 Abstract Blockchain technology has been gaining traction in recent years and is now in its early adoption phase. The technology, itself, is a powerful tool for efficiency. Decentralization makes it inherently a more trusted platform than any prior. With a system as immutable and secure as the blockchain, several innovations across multiple industries are being developed. Many digital platforms will soon be migrating to blockchain in one form or another. With this massive shift to a new technology, it is prudent to develop applications that can benefit significantly from this shift. The intent of PayLight is to utilize current blockchain technology, i.e. the ERC20 standard built on the Ethereum platform, to develop a token with a specific use case. We seek to partner with innovative and entrenched exchanges to develop a token that could gain mass market adoption for use in electricity bill payments. In this white paper, we make a case for the importance of our token to move a population towards the utilization of green energy via a bill payment platform. Through a strategically planned Phase 1 deployment of our payment platform in which end users will pay their utility bill, we have developed a strategy that will encourage users to adopt green power generation as their energy of choice. Our case will show that through partnerships, strategic relationships, targeted marketing and business strategy, the PayLight token will be the premier token with mass global adoption in the energy industry. Introduction PayLight is a payment platform that serves the electricity industry. There is a current trend in the electricity industry towards green energy generation, i.e. solar and wind. Just recently, March 2017, wind and solar accounted for 10 percent of all US electricity generation for the first time ever. Although 10 percent may not sound high, it reflected a major achievement for both technologies Bitcoin, Ethereum and a number of other cryptocurrencies are in a unique position to revolutionize the global monetary system. Financial decentralization is a response to the public mistrust of central banking and other financial institutions. The inevitable shift to cryptocurrencies is evident by an interest in its adoption by many large corporations and even countries. PayLight aims to place itself in a unique position to help facilitate both these trends while creating a profitable ecosystem that will drive US and Global markets towards green energy and cryptocurrency adoption. For Phase 1 implementation, PayLight will offer the PayLight Token as a rebate to consumers for utilizing their current service provider s green energy offering (where available). By utilizing a traditional payment model paired with rewards to consumers for choosing green energy, the PayLight token will be instrumental in the shift towards green energy and will encourage the market to organically adopt cryptocurrency as a standard for payment of services. PayLight will poise itself to be the premier energy token. 2

3 The Platform The PayLight platform is still in development at the time of publishing this White Paper, ver Therefore, proprietary and technical details will be added in the next version of the white paper. A basic level overview of the technology: Blockchain is a platform that can securely verify transactions through a network of decentralized nodes. The underlying technology can securely track the origin and path of a record or transaction. The PayLight token will be built on the Ethereum platform according to the ERC20 standard. The ERC20 standard was created to allow developers to create tokens that can utilize applications built on the Ethereum blockchain platform. The ERC-20 standard significantly reduces the creation time of a project, because a developer does not have to continually reinvent how tokens are interacted with for basic functions like transfers or retrieving data about a token. 2 The ERC20 standard allows a level of flexibility that is necessary to create a unique token for our niche and business model. Among many of the various functionalities that can be developed within the ERC20 standard, one key feature is notable here, the function of Automatic Buying and Selling. Automatic buying and selling: you can peg the token s value to that of another token or currency by creating a fund that automatically buys or sells tokens to maintain the balance. 3 Because we are developing a token that we expect to be of broad use, and initially will be a function of USD, constantly maintaining the value and supply of the token is critical to its success and adoption. The PayLight token is currently under development and will be available for sale by September The payment platform is expected to be completed, tested and ready to go live 1st quarter We are currently vetting and seeking strategic relationships with exchanges that are pegged to fiat. We are vetting developers to integrate multi-level security encryption within our platform. We are vetting API developers for software integration of our platform to the utility client platform; we are working to integrate Elasticsearch and AI for implementation within Phase 2 and 3 of our platform. We are vetting mobile applications developers for our mobile app who can employ SGX on top of TEE for mobile security. Full details will be disclosed on the next release of the white paper as we are currently in the final phase of selection of developers within these categories. How Blockchain works 4 3

4 Commercial Application PayLight s goal is to be the premier payment platform for the electricity industry. The niche we are pursuing for Phase 1 implementation is the green energy sector, more specifically a payment platform that drives consumers and dollars to the green energy sector. This section of the white paper explains the commercial application of our token and the strategy to be used to achieve our goal. Employing a strategy that distributes our token to a large number of users, users that are choosing green energy over traditional energy, we believe will play a significant role in that transition. Green energy generation, primarily wind and solar, are emerging as a significant producer of electricity. The cost of generating power from onshore wind has fallen by around 23% since 2010 while the cost of solar photovoltaic (PV) electricity has fallen by 73% in that time. With further price falls expected for these and other green energy options, IRENA (International Renewable Energy Agency) says all renewable energy technologies should be competitive on price with fossil fuels by Wind systems today are costing an avg. of $0.06 per KwH, some as low as $0.04 per KwH. Solar costs are down to $0.10 per KwH. Cost of electricity generation from fossil fuels ranges between $0.05 to $0.17 KwH. 6 The point being is that electricity generation from green sources will be extremely competitive by The transition is inevitable. How does PayLight secure its position? We must get our token into the wallets of active users Year 1/ Phase 1 - PayLight is currently negotiating with several electric companies in Texas (our Clients ) to become their preferred payment platform. We are currently securing Letters of Intent that provide us commitments that PayLight will be added as an authorized payment platform once the technology is compliant to state and federal regulatory rules and ready to go live. Once adopted as an authorized payment platform, PayLight will have direct access to all end users that subscribe to our Clients services. Through a direct marketing initiative, we will present each end user with the several unique advantages of using the PayLight payment platform: Green Rebate: With most electricity companies, a number of different offerings of electricity plans or packages are offered that typically align with the different usage habits of their customers, i.e. night and weekend discounts, fixed and variable plans for 12, 18, 24 months, etc. And typically, they offer a green energy plan. This plan is often more expensive than a comparable plan from traditional energy sources. The price differential can be from tenths of a cent to several cents per kwh. This is usually enough to prevent an average user from choosing the green energy plan. 4

5 Commercial Application continued PayLight will offer to rebate this price differential in the form of PayLight tokens. The user can in turn hold the tokens in their wallet or claim the rebate to pay against subsequent bills. Through this rebate program, we are incentivizing users to utilize green energy without having to switch providers and without having to incur the green premium. By distributing the token in this manner, we are adopting an increasing number of users to the PayLight token and to the payment platform. Increasing the number of users to our payment platform, we increase the circulation of the Pay- Light token as users pay their bill on a regular basis. Peer to Peer Assistance: The PayLight platform will contain a module that allows users within the PayLight ecosystem to assist each other in paying their bill. The platform will allow a user to ask for assistance, while the other party sets the terms for that assistance. Our platform will also allow users to pay for other users electricity bill, as in a case where a child would like to pay for their parent s bill in another part of the country or the world. PayLight Assistance: PayLight will provide payment assistance in accordance with the terms and agreements TBD by PayLight Assist. Payment Fee: PayLight s bill payment fee will be lower than most or all current 3rd party payment systems. PayLight s goal is to transition 400,000 users in Texas to PayLight s payment platform during Phase 1 implementation. There are currently 6 million residential electricity users in Texas (this number does not include potential commercial or industrial customers). Our targets are based on adopting roughly 7% of the Texas residential market. Year 2 / Phase 2 Our goal for year 2 is to gain 1% of the US market. The US has a market of 131 million residential users. Our target is 1.5 million of those users to be adopted into the PayLight ecosystem. Market adoption incentives for Phase 2 will be in the form of issuing tokens to refund the equivalent of the payment fee. Essentially users will be using the platform for free. Year 3 / Phase 3 Mass market adoption of our token. Prior to year 3 and during year 3, we plan to secure strategic relationships with energy providers, green energy providers, coops and private generators all areas of the world. Our platform can connect generators and users in all forms. We plan to connect to evolving grid technology platforms and providers in order to efficiently transact payments among all classes of user. We at PayLight believe our distribution strategy will effectively get our tokens into millions of wallets and actively used on a broad and regular basis. With these company goals in mind, we can effectively develop a market that uses our token for energy utilization. 5

6 Commercial Application continued Revenue model: 1. Fee for bill payment: $2.95. Avg. use of 2 payment per (80% of users pay 1x, 10% of users pay 2x, 5% pay 3x, 5% pay 4x) => roughly 2. With a year ramp up of customers to 400,000 million by end of year 1, revenue projections estimate at $4MM; EOY 2 upwards of $30MM 2. Fee for peer to peer assistance transactions: 3%. Revenue projections listed in 1. above include this fee. Marketing Initiatives: Direct Marketing Campaign database of end users from energy provider clients AirDrop Campaign Road Shows Marketing event in partnership with the City of Houston or University of Houston, TBD SEO and other digital customer acquisition techniques 2019 Projections Revenue Projections => $10.5MM Expense Projections => $ 15.8MM Rebate Management: If 90% of users claim rebates => $12.5MM If PLT is issued at $0.10, 124.7MM PLT to cover rebates * Revenue models, Cash Flow Projections and Rebate Models available upon request (not included in this white paper). Clear Initiatives Incentivize holding of token instead of claiming rebate (Cash Back program for holders of PLT) Increase the number of transactions per user Clear Path Seed Round = $250,000 : 50% of tech, Marketing, Legal, Operations 1st Round Funding = $10MM : Technology, Operations, Marketing, Maintain token liquidity Milestone 400,000 end users 2nd Round Funding = $20M : Continue tech development, Marketing, Operations, Token Liquidity, Phase 2 and 3 support Token split will be implemented in order to provide early investment protection and to ensure sufficient token distribution for investment Milestone 1.5MM end users Phase 3: Active deployment of token for mass market distribution 6

7 Token Distribution Seed + Pre-Sale + 1st Round Funding + Marketing Event + Air Drop = 118,583,333 PLT 2019: PLT will be released as needed to initiate rebates, up to 50MM PLT; PLT may be bought from the market to supply rebates if market price is less than $0.10 End of Year 2019, PLT reserved for Board and Advisors will be released End of Year 2020: PLT reserved for Founders and C-Level will be released End of Year 2022: PLT reserved for LightHouse Holdings will be released 43% of token in reserves to support 2nd round funding and Phase 2 & 3 implementation 7

8 Token Distribution (after token split) Reaching 400,000 end user milestone triggers 2nd round funding To protect early investors and support token distribution for 2nd round, token will undergo 2:1 split 2019: Green Rebate token distribution complete End of Year 2019, PLT reserved for Board and Advisors will be released End of Year 2020: PLT reserved for Founders and C-Level will be released End of Year 2022: PLT reserved for LightHouse Holdings will be released 2020 Phase 2: PLT will be released as needed to initiate fee rebates, up to 50MM PLT; PLT may be bought from the market to supply rebates if market price is less than $ % in reserves to support Phase 3 implementation 8

9 Investment Distribution FUND RAISING 1 PLT value basis = $0.10 USD Current: Seed - 50% Bonus => 5,000,000 PLT = $ 250,000 USD Sept 2018: Pre-Sale - 25% Bonus => 13,333,333 PLT = $ 1,000,000 USD 4th Qtr. 2018: Public Sale - 10% Bonus => 100,000,000 PLT = $ 9,000,000 USD Total = $10,250,000 USD 9

10 Road Map st qtr.: Phase : Phase 3 Mass Market Initiative Global Ramp-up Go Live Texas: Issue 50,000,000 PLT via rebate program Milestone: Ramp up to 400k users Develop clients in US 2020 : Phase 2 Token Split 2nd round funding Issue 50,000,000 PLT via fee rebate program Ramp up to target 1.5M users Develop partnerships th qtr.: 1st round funding Platform complete Systems checks with clients Finalize contracts with clients Complete Mobile App API complete rd qtr.: Seed Round Platform development launch Mission and Vision Mission: Vision: To move the world to green energy. PayLight will be the premier payment system in the energy sector and the PayLight Token will be the premier token for energy transactions. References:

11 Operations Development Advisory James Peñas Founder & CEO Founder - Houston Blockchain Coalition Founder/ CEO - Penbros Construction Lead Mfg. Engr, Lead Project Manager: Oil & Gas 8+ yrs. John Ball Co-Founder & CTO Technical IT consultant - Optasense - DAS, VSP technology; subsidiary of Qinetiq - former UK Ministry of Defense Technology Consultant - T-moble; 60 store build-out; Full network development Technical Sales KeyComm Technical Director - Go Comm Wireless Bryn Bellomy Platform Development Lead Certified Ethereum Developer Web Technologies Consultant - 19yrs Crowd sales, token architecture, blockchain platform development, off-chain infrastructure support, smart contract auditing Former CTO online music discovery platform 100MM users SmartWater, Wanderlust Festival, L3 Chris Peña Platform Development Lead Full Stack Developer YouTube Channel - Dev Coffee 16k Subscribers React, Node.js, Postgres, GraphQL Energy accounting platform experience Paul Landingin Cryptocurrency Advisor Enterprise Development at CryptoCurve.io Cryptocurrency Trader/ Investor Stealth Mode Paul Paras Retail Energy Advisor Energy Mgmt and Consulting yrs. Sr. VP - National Retail Electricity & Natural Gas Provider Manager, Client Development - Summit Energy Sabrina Geary Business Advisor Business Development Partner i3media Principal Consultant - BridgeGap Global Director, IT Technical Services CPS Energy VP of Finance & Administration Zeal Scott Carpenter VP of Business Operations 15+ years of business management and operations Co-Founder - Houston Blockchain Coalition Find us on LinkedIn Abraham Nieto Business Advisor Commercial Litigation & Commercial Asset Investigations - Global Arm CEO - Bravo, Golden & Moore, Inc. 11