BLOCK MEDIA GROUP BRANDING & MARKETING

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1 BLOCK MEDIA GROUP BRANDING & MARKETING

2 BLOCK MEDIA GROUP EXECUTIVE SUMMARY Block Media Group is an award winning interactive design and marketing firm founded in 2017 with locations in Vermont, Illinois and New York. Block Media Group started out creating custom content management solutions for our clients including artists, musicians, photographers, festivals and online stores. We also regularly work within clients established brand guidelines to design engaging content strategies and media plans. We have expanded our offerings out of demand from our clients. We now offer, a full spectrum, branding, design, and media services to bring our clients products and services to their target market. We have a team of executives who have put in their time working in major corporations only to learn a huge staff may get things done but not without a cookie cutter feel. We know clients need a personal touch with attention to their needs and brand details. Our team will engage in a discovery process to fully understand the scope of the project and enable us to bring our full range of expertise to bear and deliver the best product we can create. Individuals and Interactions over processes and tools Working Process over comprehensive documentation Customer Collaboration over contract negotiation Responding to Change over following a static plan

3 BLOCK MEDIA GROUP PROCESS OVERVIEW There are several layers and components to build a successful branding, content strategy and media campaign. Block Media Group follows a standard process for developing projects, with a proven track record for success. The key to our success has been adherence to an Agile workflow methodology across 5 specific phases of engagement: 1. Discovery 2. Strategy 3. Build 4. Implementation 5. Review

4 VISION AS A FOUNDATIONAL GUIDE DISCOVERY

5 BLOCK MEDIA GROUP DISCOVERY Our Discovery starts with the Client Needs Assessment (CNA), questions back and forth, defining reporting structure, outlining overall goals, determining internal and external stakeholders, and establishing an understanding of current brand and marketing status. Kickoff introduction of stakeholders and definition of process. Discovery Questionnaire review Synthesize status of Story / Vision, Target Market, Brand Style Guide, UI/UX challenges, and technology architecture. Completion of a comprehensive Discovery Review document proposing a solution to address current Brand requirements.

6 (STORY + CONTENT) * (NEW MEDIA + TRADITIONAL MEDIA) = YOUR SOMETHING AMAZING STRATEGY

7 STRATEGY CONTINUED STRATEGY Create your allure and emotional appeal. Give your story a voice that s synchronized with written and visual, prodigious content. It s all about how often and where your market sees your content. From free buzz creation on social media, to high value traditional ads and everything in between, we ll calculate which of these media outlets will push the most viewers to your masterfully engineered website. MARKET RESEARCH Knowing Your Target Market Accurate and thorough information is the foundation of all successful business ventures. Market research helps to provide key relevant data about target market to help us to better understand consumer behaviors, patterns, and habits. The goal is to clearly identify target market specific taste profiles and the Key Performance Indicators (KPI s) related to measuring or affecting the profile in relation to the client brand.

8 STRATEGY CONTINUED CONTENT PLANNING Knowing Your Target Market SOCIAL MEDIA PRESS ADVERTORIAL/EDITORIAL AUDIO & VIDEO

9 STRATEGY CONTINUED IN CREATING YOUR BRAND S VOICE, YOU FIRST MUST KNOW WHERE AND WHEN YOUR TARGET MARKET IS NOTICING BRANDS. WE BASE THE CONTENT PLACEMENT AND RELEASE ON YOUR TARGET MARKET S ATTENTION AND BUDGET. THIS INCLUDES THE SPAN OF TRADITIONAL PRESS RELEASES, CLASSIC PRINT, SOCIAL MEDIA, MULTIMEDIA, AND BEYOND. BLOCK MEDIA GROUP

10 STRATEGY CONTINUED PRESS Identify appropriate press that is appropriate to the brand, has highest possibility of client conversion and has an audience that corresponds to brands target market. Getting the press s attention helps to gather a huge new audience. ADVERTORIAL/EDITORIAL This is up to date information and great editorial articles about your brand or various components of your brand. This could include facts from a study that supports why your brand is the way it is, or that you started using this new color because of some fantastically silly reason, gives your market a sense of trust. SOCIAL MEDIA This is up to date information and great editorial articles about your brand or various components of your brand. This could include facts from a study that supports why your brand is the way it is, or that you started using this new color because of some fantastically silly reason, gives your market a sense of trust. AUDIO & VIDEO The best way to bring your brand into someone s full view is with video. Let them see for themselves what you have to offer. Let them hear all about you, in between their favorite songs or download your interviews to listen to during their commute.

11 BLOCK MEDIA GROUP MEDIA PLANNING Based on your brand market research, you need to maximize your target audience s attention during commutes and leisure time in order to obtain the most effective marketing. Media planning will both nurture free organic growth as well as employ traditional calls to action. TRADITIONAL MEDIA NEW MEDIA PRESS DISTRIBUTION PRINT ADVERTISING SOCIAL ADVERSTISING + INFLUENCERS STREAMING RADIO RADIO & TELEVSION VIDEO ADVERTISING

12 BLOCK MEDIA GROUP STRATEGY DOCUMENTATION This includes a budget reality check to confirm that the proposed solutions will still fall within the expected budget range and a timeline to complete the process. Client Specific Next Steps & Cost Benefit Analysis Align Client Need with Budget and Return Execution

13 CREATIVE JUICE + BLOOD, SWEAT, & TEARS = YOUR BRAND IDENTITY BUILD & IMPLEMENT

14 BASED ON DISCOVERY, MARKET RESEARCH, AND STRATEGY, WE WILL UTILIZE OUR BRAND GUIDING PRINCIPLES TO CREATE AND LAUNCH YOUR BRAND IDENTITY, WEBSITE, CONTENT, AND ADVERTISING. - BLOCK MEDIA GROUP

15 THROUGHOUT OUR PROCESS, WE ADVOCATE ADAPTIVE PLANNING AND EVOLUTIONARY DEVELOPMENT. THIS ALLOWS FOR EARLY DELIVERY AND CONSTANT RESPONSE TO CHANGE. DURING THIS REVIEW PHASE, WE HAVE AN OPPORTUNITY TO COLLABORATIVELY ASSESS, REVIEW, AND REFINE. REVIEW, REFINE & ITERATE

16 PHILLIP RYAN BLOCK CO-FOUNDER & CEO FELISTA SUTHERLAND CO-FOUNDER & COO RAY ARCHIE CTO, PARTNER CONTACT US