The 5 Pillars of the Citizen ISV Partner Program ISV PARTNER PROGRAM

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1 The 5 Pillars of the Citizen ISV Partner Program ISV PARTNER PROGRAM

2 WELCOME TO THE CITIZEN ISV PARTNER PROGRAM Competition in the software industry is fierce. From recruiting and retaining top talent to building a great product everything you do serves the goal of providing exceptional user experience to your customers. We get it. We also understand the importance that reliable, high-quality hardware plays in delivering solutions that just work and look great. We want to be your go-to printing partner. That s why we ve crafted a high-value partnership program for ISVs built around peace of mind and value. The Pillars of Our Program: 1. Rock-Solid Guarantees and Warranties 2. Market Development Assistance 3. Aggressive ISV-Only Discounts 4. Access to Exclusive Products 5. Real Relationships 2 THE 5 PILLARS OF THE CITIZEN ISV PARTNER PROGRAM

3 1 We ll Protect Your Peace of Mind ISVs that sell hardware to their customers know they ve chosen to shoulder a bit more logistic responsibility. But they re also staking their reputation on the quality of the hardware provided as it affects the overall solution. This requires a degree of trust between the hardware manufacturer and ISV and Citizen s ISV Partner Program has taken that into consideration when building the program. For partnered ISVs selling Citizen hardware, there are many different ways Citizen will help provide value and peace of mind for their partners. We believe in our products and value our partners. We want to protect their business as much as our own. GLENN WILLIAMS VICE PRESIDENT OF CORPORATE STRATEGY AND ALLIANCES 30-Day No Questions Asked Guarantee Citizen ISV partners will gain access to a no-questions-asked return policy on hardware. This is based on the purchase date by the customer from the ISV, and adds extra protection for your customers should something go wrong. Hot Swap Product Replacement Pool Next-day air shipping for emergency printer replacements provides peace of mind to your customer base. They pay ground shipment to send the failed device back to Citizen after they have received the advanced replacement. 4-Year Extended Warranty This is an exclusive extended warranty on POS printers provided to A-Level partners. The extended warranty is another way to foster strong relationships and ensure the best service and product in the channel. 3 THE 5 PILLARS OF THE CITIZEN ISV PARTNER PROGRAM

4 2 You ll Generate Marketing Development Funds Market development funding is a great boon to many small- and medium-sized software vendors, and can provide you with the capital you need to executing marketing campaigns and promote your brand. The Citizen ISV Partner program offers the ability to generate MDF to both A and B level partners. You can use these dollars to execute lead generation or brand awareness campaigns, create explainer videos, craft an marketing campaign, and anything else you need to gain visibility in the channel or with end customers. Marketing development funding can be crucial for the growth and success of your brand and platform. ISV-Only Pricing Discounts Through Distribution We realize that providing a high-performing and reliable product is just the start. So, all Citizen ISV Program members will have access to advanced discounting benefits when purchasing through distribution. A-Level Partners will gain access to Platinum Plus advanced discounting. B-Level Partners will gain access to Citizen Connection Gold pricing for their dealer partners. 3 4 THE 5 PILLARS OF THE CITIZEN ISV PARTNER PROGRAM

5 You Won t Be a Number The Citizen ISV Partner program offers a unique opportunity to be part of something newer and more personal than other ISV partner programs. As an inaugural member, you ll have our attention as well as access to the Citizen Systems America business development team. Rather than be lost in the crowd, join Citizen s ISV program to ensure your needs are met, your relationship is valued, and your customers are cared for. 4 Members of the partner program will receive one-on-one, personal attention from a Citizen Business Development Manager, to answer questions and give advice. The Citizen BDM will be available to provide customer service, purchasing information, and any other questions or concerns you may have about the Citizen product line. Software partners mean a lot to Citizen and we aim to provide an ISV program full of value that will always show that to each partner. GLENN WILLIAMS VICE PRESIDENT OF CORPORATE STRATEGY AND ALLIANCES 5 THE 5 PILLARS OF THE CITIZEN ISV PARTNER PROGRAM

6 5 You ll Have Access to Exclusive, Purpose-Built Product Citizen provides a diverse and high-quality assortment of printer products and an SDK that eases the burden of integrating with software. And with the new partner program membership, you can also have access to unique product customization options based on unit volume thresholds, access to specialized IoT capable product lines, and the ability to register deals with Citizen Systems America. In addition to all of this, you can also obtain sales and technical level training from Citizen Systems America to help bolster your connections, your bundles, and how your software integrates with Citizen s top-notch product line. As an added bonus to the program, the CT-E351 printer will only be available to members of the Citizen ISV Partner Program. This and other exclusive product access that may be available in the future provides you with access to products your competitor won t be carrying, giving you a unique and stylish new option. Citizen CT-E351 The CT-E351 is ideal for premier locations where eye-catching design meets state-ofthe-art POS printing. Choose between the pure white and stylish black versions to complement the EPOS system design. APPLICATIONS Hospitality Retail Receipts Coupons Daily reports Kitchen orders 6 THE 5 PILLARS OF THE CITIZEN ISV PARTNER PROGRAM

7 PARTNER LEVEL EXPLANATION A Level Partners A Level Partners are software companies who buy Citizen printers themselves and include them as part of their solution REQUIREMENTS: 1. Owned / developed software product that s certified on Citizen Printer Products 2. Reseller network that gains access to Citizen products through software / hardware bundle 3. Inclusion of Citizen product and logo on web site and marketing materials B Level Partners B Level Partners are software companies who don t sell hardware themselves, but certify and recommend product to their dealers REQUIREMENTS: 1. Owned / developed software product that s certified on Citizen Printer Products 3. Inclusion of Citizen product and logo on web site and marketing materials PROGRAM BENEFIT BREAKDOWN Discounted Pricing on Citizen POS and Mobility printers A-Level Platinum Plus B-Level Gold Access to Specialized IoT-Capable Product from Citizen Sales and Technical-level Training from Citizen Systems America Ability to Register Deals with Citizen Systems America Invitation to Any Citizen Systems America Exclusive Partner Events Engagement with a Citizen Systems America BDM Maximum Moderate Marketing Development Funding A-Level B-Level 30-Day No Questions Asked Return Policy* Hot Swap Pool for Next-day Air Printer Replacements* 4-year Extended Warranty on Point-of-Sale Printers* Product Customization Access (Private label, FW/PID) Based on Unit Volume Thresholds * Must be registered on Citizen portal within 30 days of purchase 7 THE 5 PILLARS OF THE CITIZEN ISV PARTNER PROGRAM

8 ABOUT CITIZEN SYSTEMS Citizen Systems America is the America subsidiary of Citizen Systems Japan - the electronic products affiliate of Citizen Holding Co. Ltd., Japan, the world renowned manufacturer of fine watch timepieces. Citizen headquarter is located in the greater Los Angeles area, California. Citizen develops and markets Citizen Printers for point-of-sale, industrial solutions, photo and identification, barcode and label, portable and 80-column serial matrix applications. Its products provide Thermal, Impact and Dye-Sublimation technologies for packaged and OEM printer mechanisms that are used in a variety of industries from food service to retail to healthcare to banking. For over four decades, Citizen products have set the standard for performance, reliability and value among customers. CONTACT FOR ISV PARTNER PROGRAM REGISTRATION INFO: GLENN WILLIAMS Vice President of Corporate Strategy & Alliances gwilliams@citizen-systems.com 363 Van Ness Way, Suite 404 Torrance, CA (310) THE 5 PILLARS OF THE CITIZEN ISV PARTNER PROGRAM